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CROSS-MEDIA INTERACTIVITY METRICS

  • US 20090292587A1
  • Filed: 04/16/2009
  • Published: 11/26/2009
  • Est. Priority Date: 04/17/2008
  • Status: Abandoned Application
First Claim
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1. A method for measuring audience interactivity between at least a first medium and a second medium, each person in a first audience having been exposed to the first medium and each person in a second audience having been exposed to the second medium, the method being executed by using at least one electronic device, and the method comprising the steps of:

  • obtaining first data relating to an exposure of the first medium to each person belonging to the first audience;

    obtaining second data relating to an exposure of the second medium to each person belonging to the second audience;

    using the first data and the second data to determine an overlap audience based on whether each person belonging to the first audience also belongs to the second audience;

    correlating the first data with the second data with respect to each person belonging to the overlap audience; and

    calculating a metric based on a result of the correlating step.

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