CROSS-MEDIA INTERACTIVITY METRICS
First Claim
Patent Images
1. A method for measuring audience interactivity between at least a first medium and a second medium, each person in a first audience having been exposed to the first medium and each person in a second audience having been exposed to the second medium, the method being executed by using at least one electronic device, and the method comprising the steps of:
- obtaining first data relating to an exposure of the first medium to each person belonging to the first audience;
obtaining second data relating to an exposure of the second medium to each person belonging to the second audience;
using the first data and the second data to determine an overlap audience based on whether each person belonging to the first audience also belongs to the second audience;
correlating the first data with the second data with respect to each person belonging to the overlap audience; and
calculating a metric based on a result of the correlating step.
5 Assignments
0 Petitions
Accused Products
Abstract
Processes and systems for use in media and market research are provided. In certain embodiments, media usage activities relating to interactivity between two or more media are measured and correlated to produce a metric for rating the interactivity.
-
Citations
15 Claims
-
1. A method for measuring audience interactivity between at least a first medium and a second medium, each person in a first audience having been exposed to the first medium and each person in a second audience having been exposed to the second medium, the method being executed by using at least one electronic device, and the method comprising the steps of:
-
obtaining first data relating to an exposure of the first medium to each person belonging to the first audience; obtaining second data relating to an exposure of the second medium to each person belonging to the second audience; using the first data and the second data to determine an overlap audience based on whether each person belonging to the first audience also belongs to the second audience; correlating the first data with the second data with respect to each person belonging to the overlap audience; and calculating a metric based on a result of the correlating step. - View Dependent Claims (2, 3, 4, 5, 14)
-
-
6. A system for measuring audience interactivity between at least a first medium and a second medium, each person in a first audience having been exposed to the first medium and each person in a second audience having been exposed to the second medium, the system comprising at least one electronic device having a processor, and the processor being configured to:
-
receive first data relating to an exposure of the first medium to each person belonging to the first audience; receive second data relating to an exposure of the second medium to each person belonging to the second audience; use the first data and the second data to determine an overlap audience based on whether each person belonging to the first audience also belongs to the second audience; correlate the first data with the second data with respect to each person belonging to the overlap audience; and calculate a metric based on a result of the correlation. - View Dependent Claims (7, 8, 9, 10)
-
-
11. A computer-readable storage medium for storing instructions that are executable by a computer, the storage medium comprising a computer program for measuring audience interactivity between at least a first medium and a second medium, each person in a first audience having been exposed to the first medium and each person in a second audience having been exposed to the second medium, and the computer program including instructions for causing an electronic processor to:
-
receive first data relating to an exposure of the first medium to each person belonging to the first audience; receive second data relating to an exposure of the second medium to each person belonging to the second audience; use the first data and the second data to determine an overlap audience based on whether each person belonging to the first audience also belongs to the second audience; correlate the first data with the second data with respect to each person belonging to the overlap audience; and calculate a metric based on a result of the correlating step. - View Dependent Claims (12, 13, 15)
-
Specification
-
- Resources
Litigation Campaign Assessment
Thank you for your request. You will receive a custom alert email when the Litigation Campaign Assessment is available.
×
-
Current AssigneeThe Nielsen Company LLC (MOOD Media Corporation)
-
Original AssigneeArbitron Inc. (MOOD Media Corporation)
-
InventorsFITZGERALD, Joan G.
-
Application NumberUS12/425,127Publication NumberTime in Patent OfficeDaysField of SearchUS Class Current705/7.29CPC Class CodesG06Q 30/02 Marketing; Price estimation...G06Q 30/0201 Market modelling; Market an...
