METHOD AND APPARATUS FOR REAL-TIME REPORTING OF ELECTRONIC COMMERCE ACTIVITY
First Claim
1. A system for tracking and reporting electronic commerce activity over a web site comprising:
- a first server configured to serve a commercial web page over a wide area network to a consumer at a visitor computer, said commercial web page having data fields reflecting commerce transaction activity;
data mining code operable with the web page at the visitor computer to obtain technical and commercial data input by the consumer at the visitor computer; and
a second server configured to receive the technical and commercial data from the visitor computer responsive to action by the data mining code.
5 Assignments
0 Petitions
Accused Products
Abstract
A method and apparatus is disclosed for tracking and reporting electronic commerce activity over a web site that is stored on a first server coupled to a wide area network. The web page is programmed to include data fields reflecting commerce transaction activity and data mining code. The web page is uploaded to a visitor computer responsive to a request over the wide area network from the visitor computer. Commerce information is accepted within the data fields of the web page at the visitor computer to form a completed web page. The data mining code is operated on the visitor computer to obtain technical and commercial data and sent to a second server on the wide area network for logging and analysis.
21 Citations
5 Claims
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1. A system for tracking and reporting electronic commerce activity over a web site comprising:
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a first server configured to serve a commercial web page over a wide area network to a consumer at a visitor computer, said commercial web page having data fields reflecting commerce transaction activity; data mining code operable with the web page at the visitor computer to obtain technical and commercial data input by the consumer at the visitor computer; and a second server configured to receive the technical and commercial data from the visitor computer responsive to action by the data mining code. - View Dependent Claims (2, 3, 4, 5)
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Specification