Method and system for user interaction with advertisements sharing, rating of and interacting with online advertisements

• US 20090292608A1
• Filed: 05/20/2009
• Published: 11/26/2009
• Est. Priority Date: 05/22/2008
• Status: Abandoned Application

• Current Assignee: Flakkes Media (2009) Ltd.
• Original Assignee: Flakkes Media (2009) Ltd.
• Inventors: Polachek, Ruth
• Application Number:
  US12/454,620
• Publication Number:
  US 20090292608A1
• Time in Patent Office: Days
• US Class Current: 705/14.44
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0245 Surveys

Abstract

A platform includes an overall system for user interaction, associated with a particular advertisement. The process enables users to interact with a widget directly associated with an advertisement and express themselves in regards to the advertisement. Advertisement displayed in the Internet or similar distributed computer network-based information distribution system. Such user interactions include engagement methods such as rating advertisements, sharing them with other users, commenting on them, and more. The platform can also include a host site, storing and processing data received by users. As well as means for targeting advertisements and serving them to users according to data collected through the platform directly inserted by the users or collected by the platform in regards to their interaction with the platform.

Claims

1. A method for interacting with an advertisement electronically by a user, the steps comprising:

a. Accessing an advertisement by a user through an input device, said input device including a widget connected with said advertisement for purpose of providing input electronically regarding said advertisement, and inserting reactions (such as additional data) by a user through a keyboard or other electronic method in association with said advertisement and relate to said advertisement by said input device in a manner which is graphically connected directly to the advertisement via a graphical computer user interface object (widget);

b. electronically transmitting the interaction by the user with the advertisement through the widget to a memory of a computer system adapted to receive and store and display the interactions in computer system or a host site that is a part of the computer system wherein the data can be processed, analyzed and displayed to the advertisers of the advertisement and/or to anyone on either the host site or at another location via a software platform of the computer system.

2. The method according to claim 1 wherein said input device permits the user to express feedback.

3. The method according to claim 1 wherein said advertisement is published on a computer based distribution network (such as the internet).

4. The method according to claim 1 wherein said input device permits the user to express feedback in form of scaled rating metrics.

5. The method according to claim 1 wherein said input device permits the user to enter input in text form.

6. The method according to claim 1 wherein said input device permits the user to enter input in form of multiple choice answers.

7. The method according to claim 1 wherein said input device permits the user to send said advertisement to an electronic destination (for example but not limited to an email address).

8. The method according to claim 1 wherein said input means enables human beings to bookmark said advertisement.

9. The method according to claim 1 wherein said input device permits the user to add tags (categories, names) to said advertisement.

10. The method according to claim 1 wherein said advertisement is of display type (banner).

11. The method according to claim 1 wherein said advertisement is of video type.

12. The method according to claim 1 wherein said advertisement is of text type.

13. The method according to claim 1 wherein said input device is through a mobile communication device (such as a cellular phone).

14. The method according to claim 1 wherein said host website aggregates, processes and analyzes data collected from said input device.

15. The method according to claim 14 wherein said host website aggregates, processes and analyzes data comprising means for choosing from a plurality of advertisements as to which advertisement to serve to which user.

16. A system for interacting with an advertisement by one or more user, the steps comprising:

a. an input device for accessing an advertisement by a user through an input device, said input device including a widget connected with said advertisement for purpose of providing input electronically regarding said advertisement so that said user can insert reactions (such as additional data) through a keyboard or other electronic method in association with said advertisement and relate to said advertisement by said input device in a manner which is graphically connected directly to the advertisement via a graphical computer user interface object (widget); and

b. electronically transmitting the interaction of the user with the advertisement to a memory of a computer system adapted to receive and store and display the interactions in a computer system or a host site that is a part of the computer system wherein the data can be processed, analyzed and displayed to the advertisers of the advertisement and/or to anyone on either the host site or at another location by a software platform of the computer system.