SYSTEM AND METHOD FOR TARGETING ADVERTISEMENTS TO TENANTS IN A BUILDING

• US 20090292611A1
• Filed: 07/30/2009
• Published: 11/26/2009
• Est. Priority Date: 09/25/2000
• Status: Abandoned Application

• Current Assignee: Short Path, Inc.
• Original Assignee: Short Path, Inc.
• Inventors: Friedman, Jeffrey C., Mager, Scott
• Application Number:
  US12/512,698
• Publication Number:
  US 20090292611A1
• Time in Patent Office: Days
• US Class Current: 705/14.52
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0254 based on statistics
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A system and method for targeting advertisements to tenants in a building by providing a portal for a building accessible via the Internet with the portal based upon the specific needs of targeted advertising in the building. Advertisements are received from a user of the portal and the advertisements are distributed to a target audience in the building that is determined based upon historical transaction data for the building. A user is provided with the historical transaction data of previous transactions by tenants in the building. The portal is designed to suit the specific needs of a building.

Claims

1-8. -8. (canceled)

9-1. The system for targeting advertisements to tenants in a building as defined in claim 8, wherein said portal for a building includes a home page for each of said one or more users;

each user being uniquely identified and having a specific user role with respect to said portal for a building.

11. A method for controlling the advertisements viewable to tenants in a building, the method under the control of a manager, the method comprising the steps of:

providing a portal for a building, the portal accessible to the tenants via the Internet;

associating at least one advertiser with said portal for the building;

identifying one or more categories for which the advertiser qualifies under;

receiving at least one request from the advertiser to place an advertisement on the portal;

wherein the manager can selectively grant or deny the request;

and wherein upon granting the request from the advertiser, posting the advertisement at the portal for the building;

creating one or more purchasing classes comprising one or more tenants of the building, each purchasing class being able to purchase a list of products or services via the portal, at least two purchasing classes having a different list of products or services that the respective class can purchase; and

assigning each of the tenants of the building to one or more purchasing classes;

12. A method for controlling the advertisements viewable to tenants and services and products purchased by the tenants in a building, said method under the control of a manager, the method comprising the steps of:

providing a portal for a building, said portal accessible via the Internet by a plurality of tenants of said building;

providing a tenant home page specific to each tenant of said building;

associating an advertiser with the portal;

receiving at least one request from said advertiser to place an advertisement on said portal, wherein said request identifies one or more tenants of said building to whom said advertisement is to be presented, the one or more tenants being selected by said advertiser; and

granting or rejecting said request, and

upon granting said request, posting said advertisement on the tenant home page of each tenant selected by said advertiser.