SYSTEM AND METHOD FOR DELIVERING ADVERTISING ACCORDING TO SIMILARITIES WITH COLLECTED MEDIA CONTENT
First Claim
1. A device for delivering media content and advertising to a user (101), comprising:
- a media content storage device (107), capable of storing a collection of media content items;
an interface (111), capable of connecting to an advertising server (105) storing a collection of advertisements;
a rendering device (113), capable of delivering said advertisements to said user; and
an advertisement selector (109) coupled to said media content storage device, said interface, and said rendering device, capable of;
determining values for a plurality of characteristics of a plurality of media content items in said collection of media content items,determining values for a corresponding plurality of characteristics of a plurality of advertisements in said collection of advertisements, andselecting a one of said plurality of advertisements for delivery to said user via said rendering device,wherein said advertisement is selected according to a comparison between said determined characteristic values of said media content items and said determined characteristic values of said advertisements.
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Accused Products
Abstract
A system and method for delivering advertising (100) to a user is disclosed. Values for characteristic properties of advertisements and stored media content items are determined (201, 203). A comparison is made between the characteristic values of the advertisements and the stored media content items (205). An advertisement is selected for delivery to the user according to the comparison (207). Individual advertisements and media content items may be compared across some or all characteristics (301), or individual advertisements may be compared to all the media content items for individual characteristics (401). Key characteristics may be identified for which the stored media content items exhibit a strong commonality (500), and comparisons made for only those key characteristics. A Λ virtual'"'"' media content item may be created (603), with characteristic values representative of the stored media content items, and advertisements compared to that Λ virtual'"'"' media content item (605).
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Citations
24 Claims
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1. A device for delivering media content and advertising to a user (101), comprising:
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a media content storage device (107), capable of storing a collection of media content items; an interface (111), capable of connecting to an advertising server (105) storing a collection of advertisements; a rendering device (113), capable of delivering said advertisements to said user; and an advertisement selector (109) coupled to said media content storage device, said interface, and said rendering device, capable of; determining values for a plurality of characteristics of a plurality of media content items in said collection of media content items, determining values for a corresponding plurality of characteristics of a plurality of advertisements in said collection of advertisements, and selecting a one of said plurality of advertisements for delivery to said user via said rendering device, wherein said advertisement is selected according to a comparison between said determined characteristic values of said media content items and said determined characteristic values of said advertisements. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A system for delivering advertising to a user (100), comprising:
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an advertising server (105) storing a collection of advertisements (115); a media content storage device (107), capable of storing a collection of media content items (117); and a media content and advertising delivery device (101) coupled to said advertising server and said media content storage device, comprising a rendering device (113), capable of delivering said advertisements to said user, and a processor (109) operative to determine values for a plurality of characteristics of a plurality of media content items in said collection of media content items, determine values for a corresponding plurality of characteristics of a plurality of advertisements in said collection of advertisements, and deliver to said user via said rendering device a one of said plurality of advertisements according to a comparison between said characteristic values of said media content items and said characteristic values of said advertisements. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16)
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17. For use in a media delivery device having access to a collection of media content items and a collection of advertisements, a method for delivering advertisements to a user, comprising the steps of:
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determining values (201) for a plurality of characteristics of a plurality of media content items in the collection of media content items; determining values (203) for a corresponding plurality of characteristics of a plurality of advertisements in the collection of advertisements; and delivering to the user (207) a one of the plurality of advertisements according to a comparison (205) between the determined characteristic values of the media content items and the determined characteristic values of the advertisements. - View Dependent Claims (18, 19, 20, 21, 22, 23, 24)
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Specification