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SYSTEM AND METHOD FOR DELIVERING ADVERTISING ACCORDING TO SIMILARITIES WITH COLLECTED MEDIA CONTENT

  • US 20090292612A1
  • Filed: 12/13/2005
  • Published: 11/26/2009
  • Est. Priority Date: 12/13/2004
  • Status: Abandoned Application
First Claim
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1. A device for delivering media content and advertising to a user (101), comprising:

  • a media content storage device (107), capable of storing a collection of media content items;

    an interface (111), capable of connecting to an advertising server (105) storing a collection of advertisements;

    a rendering device (113), capable of delivering said advertisements to said user; and

    an advertisement selector (109) coupled to said media content storage device, said interface, and said rendering device, capable of;

    determining values for a plurality of characteristics of a plurality of media content items in said collection of media content items,determining values for a corresponding plurality of characteristics of a plurality of advertisements in said collection of advertisements, andselecting a one of said plurality of advertisements for delivery to said user via said rendering device,wherein said advertisement is selected according to a comparison between said determined characteristic values of said media content items and said determined characteristic values of said advertisements.

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