System and methods for network tv broadcasts for out-of-home viewing with targetedadvertising

• US 20090293086A1
• Filed: 05/18/2009
• Published: 11/26/2009
• Est. Priority Date: 12/18/2006
• Status: Abandoned Application

• Current Assignee: Global Eagle Entertainment Incorporated, IdeaCast, Inc.
• Original Assignee: Global Eagle Entertainment Incorporated
• Inventors: Lutterbach, R. Steven, Lutterbach, Ryan
• Application Number:
  US12/454,438
• Publication Number:
  US 20090293086A1
• Time in Patent Office: Days
• US Class Current: 725/34
• CPC Class Codes: H04H 20/103 Transmitter-side switching
• CPC Class Codes: H04H 20/106 Receiver-side switching
• CPC Class Codes: H04H 20/74 of satellite networks

Abstract

A television broadcasting system and methods that manages the insertion of targeted advertisements and other messages into live satellite or Internet broadcasts or other types of broadcasts into out-of-home locations such as health clubs. The insertion of targeted advertisement and other messages are accomplished by a satellite service provider purchasing live network broadcasting feeds with a license to strip out existing commercial advertisements and replace them with targeted advertisements to match the demographics of the viewing audience at health clubs and other non-home locations nationally, regionally and locally where the viewer is unable to change or delete the targeted advertisements while viewing the live broadcast programming from the networks.

Claims

1. A system for providing a service comprising:

a broadcast signal displayable on a video display device;

a facility for processing said broadcast signal, said facility including;

a first broadcast signal receiving device;

a broadcast signal modification device to modify said broadcast signal to a modified broadcast signal displayable on said video display device; and

a broadcast signal transmitting device for transmitting said modified broadcast signal;

a first signal directing device to direct said broadcast signal from a broadcast content provider to said facility; and

a second signal directing device to direct said modified broadcast signal from said facility to a final destination for display to end viewers.

2. The system of claim 1, where said broadcast signal comprises an original programming portion and an original advertising portion.

3. The system of claim 2, where said broadcast signal modification device modifies said broadcast signal by removing said original advertising portion and inserting a targeted advertising portion to form said modified broadcast signal.

4. The system of claim 3, where said broadcast signal modification device modifies said broadcast signal to said modified broadcast signal in real time and said modified broadcast signal is received at said final destination in real time.

5. The system of claim 3, where said targeting advertisement portion is selected to match characteristics of said end viewers.

6. The system of claim 3, where said targeted advertising portion is selected based on whether said modified broadcast signal is intended for local distribution, regional distribution, or national distribution.

7. The system of claim 1, where an advertisement content provider directs advertisement content to said facility and said broadcast signal modification device modifies said broadcast signal to said modified broadcast signal by inserting said advertisement content into said broadcast signal.

8. The system of claim 1, where said final destination includes:

a second broadcast signal receiving device; and

a plurality of display devices, each said display device capable of displaying at least a portion of said modified broadcast signal.

9. The system of claim 1, where said facility further includes:

a broadcast signal decoding device; and

a broadcast signal encrypting device.

10. A system for providing a service comprising:

digital broadcast content;

targeted digital advertising content;

a transmission device for transmitting said digital broadcast content through an internet protocol;

a receiving device for receiving said digital broadcast content thorough an internet protocol;

a modification device for modifying said digital broadcast content; and

a display device for displaying said digital broadcast content after modification.

11. The system of claim 10, where said digital broadcast content comprises original digital programming content and original digital advertising content.

12. The system of claim 11, where said original digital advertising content is removed from said digital broadcast content and replaced with said targeted digital advertising content.

13. The system of claim 12, further including a headend and a viewing destination proximate to said display device.

14. The system of claim 13, where said modification device is located at said headend.

15. The system of claim 13, where said modification device is located at said viewing destination.

16. The system of claim 10, where said modification device modifies said digital broadcast content in real time.

17. A method for providing a broadcast signal comprising:

receiving a broadcast signal from a broadcast content provider;

receiving advertisement content from an advertising content provider;

inserting said advertisement content into broadcast signal to form a modified broadcast signal; and

sending modified broadcast signal to an end viewer for viewing.

18. The method of claim 17, further comprising removing original advertisement content from said broadcast signal.

19. The method of claim 17, further comprising selecting said advertisement content to insert into said broadcast signal based on intended end viewer.

20. The method of claim 17, further comprising selecting said advertisement content based on whether distribution of said modified broadcast signal is intended to be local, regional, or national.