METHOD AND SYSTEM FOR SENDING MARKETING MESSAGES TO MOBILE-DEVICE USERS FROM A MOBILE-COMMERCE PLATFORM
First Claim
1. A computer-server-based method for sending marketing messages to mobile-device users from a mobile-commerce platform, the computer-server-based method comprising:
- ascertaining, while a mobile-device user is engaged in a transaction with the mobile-commerce platform, a transaction type of the transaction, wherein the mobile-commerce platform includes the computer server;
acquiring parameters associated with the transaction;
accessing historical transaction data associated with the mobile-device user;
generating a marketing message for the mobile-device user based on the transaction type, the parameters associated with the transaction, and the historical transaction data associated with the mobile-device user; and
transmitting the marketing message to the mobile device of the mobile-device user while the mobile-device user is still engaged in the transaction.
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Accused Products
Abstract
Methods and systems for sending marketing messages to mobile-device users from a mobile-commerce platform are described. In various illustrative embodiments, a marketing message is transmitted to a mobile-device user before, during, or after a transaction between the mobile-device user'"'"'s mobile device and the mobile-commerce platform. The marketing message can be generated and timed based on rules input to the mobile-commerce platform by a merchant and can be based on historical transaction data associated with the mobile-device user, transaction parameters associated with a current or a most-recently-completed transaction involving the mobile-device user, a transaction type of a current or a most-recently-completed transaction involving the mobile-device user, or a combination thereof, depending on the particular embodiment.
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Citations
19 Claims
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1. A computer-server-based method for sending marketing messages to mobile-device users from a mobile-commerce platform, the computer-server-based method comprising:
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ascertaining, while a mobile-device user is engaged in a transaction with the mobile-commerce platform, a transaction type of the transaction, wherein the mobile-commerce platform includes the computer server; acquiring parameters associated with the transaction; accessing historical transaction data associated with the mobile-device user; generating a marketing message for the mobile-device user based on the transaction type, the parameters associated with the transaction, and the historical transaction data associated with the mobile-device user; and transmitting the marketing message to the mobile device of the mobile-device user while the mobile-device user is still engaged in the transaction. - View Dependent Claims (2, 3, 4, 5)
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6. A computer-server-based method for sending marketing messages to mobile-device users from a mobile-commerce platform, the computer-server-based method comprising:
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ascertaining, after a mobile-device user has completed a most-recent transaction with the mobile-commerce platform, a transaction type of the most-recent transaction, wherein the mobile-commerce platform includes the computer server; acquiring parameters associated with the most-recent transaction; accessing historical transaction data associated with the mobile-device user; generating a marketing message for the mobile-device user based on the transaction type, the parameters associated with the most-recent transaction, and the historical transaction data associated with the mobile-device user; and transmitting the marketing message to the mobile device of the mobile-device user. - View Dependent Claims (7, 8, 9, 10)
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11. A computer-server-based method for sending marketing messages to mobile-device users from a mobile-commerce platform, the computer-server-based method comprising:
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accessing historical transaction data associated with a mobile-device user and stored in the mobile-commerce platform, wherein the mobile-commerce platform includes the computer server; determining, from the historical transaction data, that the mobile-device user has not shopped with a particular merchant for a predetermined period; generating a marketing message for the mobile-device user encouraging the mobile-device user to shop with the particular merchant; and transmitting the marketing message to the mobile device of the mobile-device user. - View Dependent Claims (12, 13, 14, 15)
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16. A system for sending marketing messages to mobile-device users from a mobile-commerce platform, the system comprising:
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at least one processor; a communication interface; and a memory containing a plurality of program instructions executable by the at least one processor, the plurality of program instructions begin configured to cause the at least one processor to; ascertain, while a mobile-device user is engaged in a transaction with the mobile-commerce platform, a transaction type of the transaction, wherein the mobile-commerce platform includes the system; acquire parameters associated with the transaction; access historical transaction data associated with the mobile-device user; generate a marketing message for the mobile-device user based on the transaction type, the parameters associated with the transaction, and the historical transaction data associated with the mobile-device user; and transmit, via the communication interface, the marketing message to the mobile device of the mobile-device user while the mobile-device user is still engaged in the transaction.
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17. A system for sending marketing messages to mobile-device users from a mobile-commerce platform, the system comprising:
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at least one processor; a communication interface; and a memory containing a plurality of program instructions executable by the at least one processor, the plurality of program instructions begin configured to cause the at least one processor to; ascertain, after a mobile-device user has completed a most-recent transaction with the mobile-commerce platform, a transaction type of the most-recent transaction, wherein the mobile-commerce platform includes the system; acquire parameters associated with the most-recent transaction; access historical transaction data associated with the mobile-device user; generate a marketing message for the mobile-device user based on the transaction type, the parameters associated with the most-recent transaction, and the historical transaction data associated with the mobile-device user; and transmit, via the communication interface, the marketing message to the mobile device of the mobile-device user.
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18. A system for sending marketing messages to mobile-device users from a mobile-commerce platform, the system comprising:
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at least one processor; a communication interface; and a memory containing a plurality of program instructions executable by the at least one processor, the plurality of program instructions begin configured to cause the at least one processor to; access historical transaction data associated with a mobile-device user and stored in the mobile-commerce platform, wherein the mobile-commerce platform includes the system; determining, from the historical transaction data, that the mobile-device user has not shopped with a particular merchant for a predetermined period; generating a marketing message for the mobile-device user encouraging the mobile-device user to shop with the particular merchant; and transmitting the marketing message to the mobile device of the mobile-device user. - View Dependent Claims (19)
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Specification