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METHOD AND APPARATUS FOR SELECTING ADVERTISEMENTS AND DETERMINING CONSTRAINTS FOR PRESENTING THE ADVERTISEMENTS ON MOBILE COMMUNICATION DEVICES

  • US 20090298483A1
  • Filed: 06/02/2008
  • Published: 12/03/2009
  • Est. Priority Date: 06/02/2008
  • Status: Abandoned Application
First Claim
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1. A method for selecting advertisements and determining constraints for presenting the advertisements to a user on a mobile communication device, comprising:

  • receiving context history information for a user from one or more retail companies;

    constructing a profile for the user using the received context history information;

    storing the user'"'"'s profile in a user profile database;

    receiving advertisements from the one or more retail company;

    storing the received advertisements in an advertisement database;

    selecting stored advertisements to be sent to the user based on the user'"'"'s profile;

    determining constraints on the selected advertisements based on at least one of location and time; and

    sending the selected advertisements and the determined constraints to the user'"'"'s mobile communication device for presentation to the user at a particular location and a particular time based on the determined constraints.

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