Search Tool Advertising
First Claim
Patent Images
1. A computer-implemented method, comprising:
- presenting a content item to at least one user using a first medium, the content item identifying a target concept;
measuring a difference in use of a second medium subsequent to the presentation of the content item; and
modifying a value associated with a subsequent presentation of the content item using the first medium based on the measured difference in use of the second medium.
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Abstract
A content item is presented to at least one user via a first medium, where the content item identifies a target concept. The first medium can be, for instance, radio, television, print advertisements, or the Internet. The number of requests at a search tool for the target concept are measured subsequent to the presentation of the content item in the first medium. The difference (e.g, increase or decrease) in use of a second medium, e.g., the Internet, subsequent to the presentation of the content item in the first medium can be measured, which can be used to modify a value associated with a subsequent presentation of the content item using the first medium.
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Citations
30 Claims
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1. A computer-implemented method, comprising:
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presenting a content item to at least one user using a first medium, the content item identifying a target concept; measuring a difference in use of a second medium subsequent to the presentation of the content item; and modifying a value associated with a subsequent presentation of the content item using the first medium based on the measured difference in use of the second medium. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
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19. A method, comprising:
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presenting an advertisement to at least one user on a web page, the advertisement identifying an Internet search tool and a target concept; and measuring a number of requests at the Internet search tool for the target concept subsequent to presenting the advertisement to the at least one user. - View Dependent Claims (20, 21, 22, 23, 24, 25, 26, 27, 28)
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29. A system, comprising:
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means for presenting a content item to at least one user, the content item identifying an Internet search tool and a target concept; means for receiving a user-selection of the content item; and means for automatically executing a search of the target concept using the Internet search tool upon receiving the user selection of the content item.
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30. A system, comprising:
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means for presenting a television or radio advertisement to at least one user, the advertisement identifying a search tool and a target concept; means for measuring a number of requests at the search tool for the target concept subsequent to presenting the advertisement to the at least one user; and means for modifying a value associated with a subsequent presentation of the content using the first medium.
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Specification