MARKETING AND ADVERTISING FRAMEWORK FOR A WIRELESS DEVICE
First Claim
1. A method for providing targeted advertisements, comprising:
- monitoring application specific data;
gathering the data to categorize the data, characterize a user, characterize an endeavor, or combinations thereof;
determining an advertisement that is targeted for the user based on the gathered data; and
outputting the targeted advertisement.
1 Assignment
0 Petitions
Accused Products
Abstract
Targeted advertising can be provided by monitoring application specific details that go beyond observing merely the types of applications and/or functionality utilized on a device. The specific details can be monitored on at least a periodic basis and the advertisements changed based on the monitoring such that the advertisements transition from generic advertisements to advertisements that are more narrowly tailored for the user. The targeted advertisements can be retained locally on the user device, accessed over a network, or combinations thereof. Presenting the targeted advertisements can include displaying the advertisements in at least a portion of a display screen, wherein the portion is selectable and changeable.
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Citations
72 Claims
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1. A method for providing targeted advertisements, comprising:
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monitoring application specific data; gathering the data to categorize the data, characterize a user, characterize an endeavor, or combinations thereof; determining an advertisement that is targeted for the user based on the gathered data; and outputting the targeted advertisement. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
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16. A wireless communications apparatus, comprising:
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a memory that retains instructions related to capturing application specific details, utilizing the captured application specific details to characterize a user, characterize an endeavor, categorize an application, or combinations thereof, choosing one or more, advertisements based on one or more of the characterization and categorization, and outputting the one or more advertisements; and a processor, coupled to the memory, configured to execute the instructions retained in the memory. - View Dependent Claims (17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30)
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31. A communications apparatus, comprising:
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means for observing specific data associated with one or more applications; means for classifying one or more of the specific data, a user, or an endeavor; means for selecting a targeted advertisement; and means for presenting the targeted advertisement. - View Dependent Claims (32, 33, 34, 35, 36, 37, 38)
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39. A computer program product for providing targeted advertisements, comprising a computer-readable medium comprising:
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a first instruction operable to cause a computer to collect application specific details; a second instruction operable to cause a computer to evaluate the details to distinguish user activities; a third instruction operable to cause a computer to select one or more advertisements targeted for a user based on the evaluated details; and at least a fourth instruction operable to cause a computer to output the one or more advertisements to the user. - View Dependent Claims (40, 41, 42)
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43. At least one processor configured for providing targeted advertisements, comprising:
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a first module for monitoring application specific data; a second module for gathering the application specific data to categorize the data, characterize a user, characterize an endeavor, or combinations thereof; a third module for determining an advertisement that is targeted for the user based on the gathered data; a fourth module for collecting and reporting log reports related to the gathered data and the targeted advertisement; a fifth module for outputting the targeted advertisement; a sixth module for continuing to monitor the application specific data at least periodically; and a seventh module for requesting a change to the targeted advertisement based on the monitoring, wherein the targeted advertisement is retained locally on a user device, accessed through a network, or combinations thereof. - View Dependent Claims (44)
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45. A method for providing targeted advertisements, comprising:
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receiving application specific data from a mobile device; mapping the application specific data to a targeted advertisement; and sending the targeted advertisement to the mobile device for presentation to a user if the application specific data was mapped to an advertisement. - View Dependent Claims (46, 47, 48, 49, 50, 51, 52, 53, 54, 55)
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56. A wireless communications apparatus, comprising:
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a memory that retains instructions related to receiving application specific data from a mobile device, mapping the application specific data to a targeted advertisement, and sending the targeted advertisement to the mobile device for presentation to the user if the application specific data was mapped to an advertisement; and a processor, coupled to the memory, configured to execute the instructions retained in the memory. - View Dependent Claims (57, 58, 59, 60, 61, 62, 63, 64, 65, 66)
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67. A communications apparatus, comprising:
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means for receiving application specific data from a mobile device; means for mapping the application specific data to a targeted advertisement; and means for sending the targeted advertisement to the mobile device for presentation to the user if the application specific data was mapped to an advertisement. - View Dependent Claims (68)
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69. A computer program product for providing targeted advertisements, comprising a computer-readable medium comprising:
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a first instruction operable to cause a computer to receive application specific data from a mobile device; a second instruction operable to cause the computer to map the application specific data to a targeted advertisement; and a third instruction operable to cause the computer to send the targeted advertisement to the mobile device for presentation to a user if the application specific data was mapped to an advertisement. - View Dependent Claims (70)
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71. At least one processor configured for providing targeted advertisements, comprising:
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a first module for receiving application specific data from a mobile device; a second module for mapping the application specific data to a targeted advertisement; and a third module for sending the targeted advertisement to the mobile device for presentation to a user if the application specific data was mapped to an advertisement. - View Dependent Claims (72)
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Specification