System and method for brand affinity content distribution and optimization

• US 20090299837A1
• Filed: 05/15/2009
• Published: 12/03/2009
• Est. Priority Date: 10/31/2007
• Status: Abandoned Application

• Current Assignee: Veritone Media
• Original Assignee: Veritone Media
• Inventors: Steelberg, Ryan, Steelberg, Chad
• Application Number:
  US12/454,386
• Publication Number:
  US 20090299837A1
• Time in Patent Office: Days
• US Class Current: 705/14.4
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/0241 Advertisements

Abstract

An endorsed advertising engine, system and method, which includes at least one vault having media assets, a recommendation engine that matches the media assets from the vault with at least one requested creative, and a delivery engine that integrates the requested creative with the matched media assets from the vault.

Claims

1. A creative composition engine, comprising:

at least one vault comprising media assets;

at least one derivation engine associated with said at least one vault, wherein said at least one derivation engine derives ones of the media assets from material produced for at least one unconventional media channel;

a receiver for receiving at least one request for a creative associated with the at least one media asset produced for the unconventional media channel; and

a delivery engine that generates at least the at least one media asset produced for the unconventional media channel and the associated requested creative;

wherein the at least one media asset and the associated requested creative are bound for delivery as a creative to a consumer.

2. The engine of claim 1, wherein the creative comprises an advertisement.

3. The engine of claim 1, wherein the creative comprises entertainment.

4. The engine of claim 1, wherein the media asset comprises one selected from the group consisting of a movie, a television show, a music video, a music audio, a still photo, a video, a sporting event, a text message, a symbol, an emblem, a tagline, a press release, a publication, a web link, and a media capable of re-purposing.

5. The engine of claim 1, wherein said at least one vault further comprises a plurality of rules governing the creative.

6. The engine of claim 1, wherein said at least one vault further comprises a plurality of rules governing acceptable ones of the requested creative.

7. The engine of claim 1, wherein said at least one vault further comprises a plurality of rules governing use of the media assets.

8. The engine of claim 1, further comprising an advertising server for delivering the creative to the consumer.

9. The engine of claim 8, wherein said advertising server is apart from at least one of said vault and said receiver.

10. The engine of claim 8, wherein said advertising server further comprises one of a pre-binding, a binding at request, and a late stage binding of the at least one media asset into the creative.

11. The engine of claim 1, wherein said at least one vault further comprises information associated with the media assets.

12. The engine of claim 11, wherein the information associated comprises metadata.

13. The engine of claim 1, wherein said at least one vault further comprises payment schema associated with ones of the media assets, and wherein ones of the payment schema differ from other ones of the payment schema.

14. The engine of claim 1, wherein said receiver comprises a recommendation engine.

15. The engine of claim 1. wherein one or more of the media assets has associated therewith a profile.

16. A creative composition engine, comprising:

at least one vault associated with at least one computerized memory comprising media assets;

at least one derivation engine associated with at least one processor and said at least one vault, wherein said at least one derivation engine derives ones of the media assets from material produced for at least one unconventional media channel;

a receiver for receiving over a computerized communications network at least one request for a creative associated with the at least one media asset produced for the unconventional media channel; and

a delivery engine that generates at least the at least one media asset produced for the unconventional media channel and the associated requested creative;

wherein the at least one media asset and the associated requested creative are bound for delivery as a creative to a consumer over the computerized communications network.

17. The engine of claim 16, wherein the creative comprises an advertisement.

18. The engine of claim 16, wherein the creative comprises entertainment.

19. The engine of claim 16, wherein the media asset comprises one selected from the group consisting of a movie, a television show, a music video, a music audio, a still photo, a video, a sporting event, a text message, a symbol, an emblem, a tagline, a press release, a publication, a web link, and a media capable of re-purposing.

20. The engine of claim 16, wherein said at least one vault further comprises a plurality of computer programmable rules governing acceptable ones of the requested creative.