First in Home Marketing Method
First Claim
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1. A method of advertising to new homeowners, the method comprising the steps of:
- receiving an advertising package, wherein said advertising package comprises one or more advertisements associated with one or more vendors, andtransferring said advertising package to a buyer of real estate or an agent of said buyer, wherein the step of transferring occurs before or on a day of closing a real estate transaction involving said real estate.
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Abstract
Time is of the essence when advertising to new homeowners. The present invention is an advertising technique that enables advertisers to reach new homeowners at the time of closing of the new homeowner'"'"'s home purchase. Hence, advertisers advertising via the present invention are able to reach potential customers at least several days, even weeks, if not months, before other advertisers using conventional approaches.
22 Citations
18 Claims
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1. A method of advertising to new homeowners, the method comprising the steps of:
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receiving an advertising package, wherein said advertising package comprises one or more advertisements associated with one or more vendors, and transferring said advertising package to a buyer of real estate or an agent of said buyer, wherein the step of transferring occurs before or on a day of closing a real estate transaction involving said real estate. - View Dependent Claims (2, 3, 4, 5, 6, 12)
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7. A method of advertising to new homeowners, the method comprising the steps of:
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assembling an advertising package, wherein said advertising package comprises one or more advertisements associated with one or more vendors, and transferring said advertising package to an entity facilitating a closing of a real estate transaction, wherein said entity provides said advertising package to a buyer or an agent of said buyer before or on a day that said closing of a real estate transaction is set to occur. - View Dependent Claims (8, 9, 10, 11)
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13. A method of advertising to new homeowners, the method comprising the steps of:
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generating a lead prior to closing of a real estate transaction involving real property, wherein said lead comprises information associated with a buyer of said real property and/or said real property, and communicating said lead to a party, prior to said closing, whom is not involved in said closing. - View Dependent Claims (14, 15, 16, 17, 18)
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Specification