Methods And Systems For Creating Variable Response Advertisements With Variable Rewards

• US 20090299840A1
• Filed: 05/22/2009
• Published: 12/03/2009
• Est. Priority Date: 05/22/2008
• Status: Abandoned Application

• Current Assignee: Scott Smith
• Original Assignee: Scott Smith
• Inventors: Smith, Scott
• Application Number:
  US12/471,269
• Publication Number:
  US 20090299840A1
• Time in Patent Office: Days
• US Class Current: 705/14.19
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0217 involving input on products or services in exchange for incentives or rewards

Abstract

System, method and software product create variable advertisements with rewards. A first variable response advertisement with at least one button is generated. Selection and response behavioral data resulting from the variable response advertisement is collected and stored. A new variable response advertisement is generated based upon analysis of the selection and response behavioral data, and the steps of collecting and generating a new variable response advertisement are repeated until a sequence end is reached, whereupon at least one reward is generated.

Claims

1. A system for creating variable response advertisements with variable rewards, comprising:

a generator for generating a web page with a variable response advertisement;

a database for storing information of the variable response advertisement and response data collected from a user interacting with the variable response advertisement; and

a response applet for collecting response data from the user;

the generator generating the variable response advertisement based upon analysis of the response data and generating a reward for the user based upon accumulated analysis results upon reaching an end of a sequence of variable response advertisements.

2. The system of claim 1, wherein the response data includes bio-feedback information of the user.

3. The system of claim 2, wherein the response data comprises selection and response behavioral data.

4. The system of claim 1, wherein the variable response advertisement includes at least one button available for selection by the user.

5. The system of claim 1, the generator further comprising an analyzer for analyzing the response data.

6. The system of claim 5, wherein the analyzer analyzes the response data to determine one or more of frustration, challenges, risk/reward profile, propensity to gamble, curiosity, intellectual skills, motor skills, state of mind, mood and knowledge.

7. A method for creating variable advertisements with rewards, comprising:

generating a first variable response advertisement with at least one button;

collecting and storing selection and response behavioral data resulting from the variable response advertisement;

generating a new variable response advertisement based upon analysis of the selection and response behavioral data; and

repeating the steps of collecting and generating a new variable response advertisement until a sequence end is reached, whereupon at least one reward is generated.

8. The method of claim 7, the step of collecting comprising using a response applet to collect response behavioral data.

9. The method of claim 7, further comprising the step of terminating the sequence if a response is not received within a predefined period.

10. The method of claim 9, further comprising the step of deleting the cumulated response data upon termination of the sequence.

11. The method of claim 7, further comprising the step of determining behavioral data associated with one or more of frustration, challenge, risk/reward profile, propensity to gamble, curiosity, intellectual skills, motor skills, state of mind, mood and knowledge.

12. A software product comprising instructions, stored on computer-readable media, wherein the instructions, when executed by a computer, perform steps for creating variable advertisements with rewards, comprising:

instructions for generating a first variable response advertisement with at least one button;

instructions for collecting and storing selection and response behavioral data resulting from the variable response advertisement;

instructions for generating a new variable response advertisement based upon analysis of the selection and response behavioral data; and

instructions for repeating the instructions for collecting and generating a new variable response advertisement until a sequence end is reached, whereupon at least one reward is generated.

13. The method of claim 12, the instructions for collecting comprising instructions for using a response applet to collect response behavioral data.

14. The method of claim 12, further comprising instructions for terminating the sequence if a response is not received within a predefined period.

15. The method of claim 14, further comprising instructions for deleting the cumulated response data upon termination of the sequence.

16. The method of claim 12, further comprising instructions for determining behavioral data associated with one or more of frustration, challenge, risk/reward profile, propensity to gamble, curiosity, intellectual skills, motor skills, state of mind, mood and knowledge.