Linking loyalty reward programs

• US 20090299846A1
• Filed: 03/18/2009
• Published: 12/03/2009
• Est. Priority Date: 03/18/2008
• Status: Abandoned Application

• Current Assignee: Ashish Bhagare, Deirdre Baker, Kurt Emmenegger, Ramkishan Sadasivam, Wayne Richard Brueggemann
• Original Assignee: Ashish Bhagare, Deirdre Baker, Kurt Emmenegger, Ramkishan Sadasivam, Wayne Richard Brueggemann
• Inventors: Emmenegger, Kurt, Baker, Deirdre, Sadasivam, Ramkishan, Brueggemann, Wayne Richard, Bhagare, Ashish
• Application Number:
  US12/381,927
• Publication Number:
  US 20090299846A1
• Time in Patent Office: Days
• US Class Current: 705/14.29
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0227 Frequent usage incentive value reconciliation between diverse systems
• CPC Class Codes: G06Q 30/0228 On-line clearing houses
• CPC Class Codes: G06Q 30/0233 Method of redeeming a frequent usage reward

Abstract

Linking loyalty programs by use of a new and unique cross-reference number. Reward points from the linked accounts are pooled. Redemption of reward points associated with the linked accounts can be restricted using restriction rules. Restriction rules restrict redemption of points from an individual'"'"'s account; from the pooled rewards, and/or restrict redemption for a predetermined reward type. Reward points in the linked accounts can also be converted from one reward account to another using a conversion table, which holds a liability ratio for each account. A processing platform, typically comprising a computer-implemented linking engine and an account files database, is logically connected to a network to receive linking instructions from an account holder. The linking engine can assign the cross-reference number; apply restriction rules; and convert reward points using the conversion tables.

Claims

1. A method for linking loyalty reward accounts comprising the steps of:

a) receiving, by a computer-implemented linking engine, a selection of loyalty reward accounts from a loyalty reward account holder, wherein each account holder associated with the selection of loyalty reward accounts has a confirmed relationship with the other account holders, the relationship comprising at least one of;

a family relationship, a business relationship, and a personal relationship;

b) validating, by the computer-implemented linking engine, the loyalty reward account holder'"'"'s access to the selection of loyalty reward accounts;

c) in response to validating the loyalty reward account holder'"'"'s access to the selection of loyalty reward accounts, assigning via the computer-implemented linking engine a unique cross-reference number to the selection of loyalty reward accounts;

d) pooling via the computer-implemented linking engine a balance of reward points associated with each of the selection of loyalty reward accounts assigned the unique cross-reference number, by combining the balance of reward points from each of the selection of loyalty reward accounts into a single balance of pooled reward points; and

e) storing, by the computer-implemented linking engine, the cross-reference number in association with each of the selection of loyalty reward accounts in a database.

2. The method of claim 1, wherein the linking engine is implemented in a computer system that comprises instructions stored in a machine-readable medium and a processor that executes the instructions.

3. The method of claim 1, further comprising the step of providing access to the cross-reference number to a loyalty reward program provider.

4. The method of claim 1, wherein the selection of loyalty reward accounts are associated with at least one loyalty reward program, wherein the loyalty reward program is an incentive program offered by the loyalty program provider, to incentivize predefined purchase behavior, and wherein the loyalty program provider grants reward points to the loyalty reward account holder that are redeemable for a reward offering by the loyalty program provider.

5. The method of claim 1, wherein the unique cross-reference number is sequentially assigned based on a previously assigned cross-reference number.

6. The method of claim 1, further comprising the steps of:

a) receiving instructions from the loyalty reward account holder, the instructions comprising a second loyalty reward account holder, a loyalty reward account associated with the second loyalty reward account holder and assigned the unique cross-reference number, and a restriction rule, wherein the restriction rule restricts the second loyalty reward account holder'"'"'s ability to redeem reward points associated with the selection of loyalty reward accounts;

b) storing the restriction rule in the database;

c) in connection with a reward redemption made by the second loyalty reward account holder, determining whether the reward redemption is permitted under the restriction rule; and

d) in response to determining that the reward redemption is permitted under the restriction rule, performing the reward redemption.

7. The method of claim 6, wherein the reward redemption comprises exchanging reward points for the reward offering from the loyalty program provider.

8. The method of claim 6, wherein the restriction rule restricts the second loyalty reward account holder'"'"'s ability to redeem reward points by one of:

restricting redemption from an individual loyalty reward account associated with the second loyalty reward account holder;

restricting redemption from the pooled reward points associated with the selection of loyalty reward accounts; and

restricting redemption based on a reward type of the reward offering.

9. The method of claim 1, further comprising the steps of:

a) receiving instructions from the loyalty reward account holder, the instructions comprising a source loyalty reward account from the loyalty reward accounts assigned the unique cross-reference number, a destination loyalty reward account from the loyalty reward accounts assigned the unique cross-reference number, and a transfer reward amount;

b) calculating, using the transfer reward amount and a liability ratio for each of the source loyalty reward account and the destination loyalty reward account, a converted destination reward amount, wherein the liability ratio is a predetermined number assigned to each account of the plurality of loyalty reward accounts;

c) providing the converted destination reward amount to the loyalty reward account holder for approval;

d) in response to receiving approval from the loyalty reward account holder, debiting the source loyalty reward account by the transfer reward amount, and crediting the destination loyalty reward account by the converted destination reward amount.

10. The method of claim 9, wherein the liability ratio is the same whether the loyalty reward account is designated as the source loyalty reward account, or as the destination loyalty reward account.

11. The method of claim 9, wherein the transfer reward amount reflects an amount of reward points associated with a first loyalty reward program, and the converted destination reward amount reflects an amount of reward points associated with a second loyalty reward program.

12. A method for linking loyalty reward accounts comprising the steps of:

a) receiving, by a linking engine, instructions from a loyalty reward account holder, the instructions comprising a selection of loyalty reward accounts, wherein the loyalty reward account holder has a confirmed relationship to each account holder of the selection of loyalty reward accounts and the linking engine comprises a computer operable to execute instructions stored in a machine-readable medium.

b) assigning, by the linking engine, a unique cross-reference number to the selection of loyalty reward accounts, wherein the selection of loyalty reward accounts assigned the unique cross-reference number are linked accounts, linked accounts having a pooled reward point balance, wherein the pooled reward point balance comprises a total of a balance of reward points associated with each of the linked accounts; and

c) storing, by the linking engine, the unique cross-reference number in association with each of the linked accounts in a database.

13. The method of claim 12, wherein the confirmed relationship comprises at least one of:

a family relationship, a business relationship, and a personal relationship.

14. The method of claim 12, wherein the unique cross-reference number is sequentially assigned based on a previously assigned cross-reference number.

15. The method of claim 12, further comprising the step of applying a restriction rule in connection with a reward redemption associated with the linked accounts, wherein the reward redemption is completed if it is permitted under the restriction rule.

16. The method of claim 15, wherein the reward redemption associated with the linked accounts comprises exchanging reward points for a reward offering by the loyalty program provider.

17. The method of claim 15, wherein the restriction rule restricts a loyalty reward account holder'"'"'s ability to perform the reward redemption and is based on one or more of:

restricting redemption of reward points from an individual linked account of the loyalty reward account holder;

restricting redemption of pooled reward points from the linked accounts; and

restricting redemption of reward points based on a type of the reward offering.

18. The method of claim 15, wherein the restriction rule is stored in the database.

19. The method of claim 12, further comprising the step of converting a transfer amount of reward points associated with a first loyalty reward program, to a converted destination amount of reward points associated with a second loyalty reward program.

20. The method of claim 19, further comprising the steps of:

a) receiving instructions from the loyalty reward account holder, the instructions comprising the transfer amount of reward points, a source loyalty reward account from the linked accounts, and a destination loyalty reward account from the linked accounts;

b) calculating the converted destination reward amount using a liability ratio for each of the source loyalty reward account and the destination loyalty reward account;

c) providing the converted destination reward amount to the loyalty reward account holder for approval; and

d) in response to approval from the loyalty reward account holder, debiting the source loyalty reward account by the transfer amount, and crediting the destination loyalty reward account by the converted amount.

21. The method of claim 19, wherein the liability ratio is a predetermined number assigned to each account of the plurality of loyalty reward accounts.

22. The method of claim 19, wherein the calculating step further comprises calculating a conversion fee by using a conversion fee ratio for each of the source loyalty reward account and the destination loyalty reward account.

23. An apparatus for linking reward accounts, comprising:

means for receiving instructions from a loyalty reward account holder, the instructions comprising a selection of loyalty reward accounts, wherein account holders of the selection of loyalty reward accounts are associated with the loyalty reward account holder through a confirmed relationship;

means for assigning a unique cross-reference number to the selection of loyalty reward accounts, the selection of loyalty reward accounts assigned the unique cross-reference number being linked accounts having a pooled reward point balance, wherein the pooled reward point balance comprises a total amount of points from each of the linked accounts;

means for receiving instructions from the loyalty reward account holder, the instructions defining a restriction rule, wherein the restriction rule defines the ability of an account holder associated with the linked accounts to redeem reward points associated with the linked accounts;

means for applying the restriction rule in connection with a reward redemption associated with the linked accounts; and

means for performing the reward redemption if the reward redemption is permitted under the restriction rule.

24. The apparatus of claim 23, wherein the confirmed relationship comprises at least one of:

a family relationship, a business relationship, and a personal relationship.

25. The apparatus of claim 23, further comprising a database that stores the unique cross-reference number in association with the linked accounts, stores the restriction rule;

and stores a conversion table comprising a liability ratio for each of the selection of loyalty reward accounts, wherein a liability ratio is a predetermined number assigned to each of the linked accounts.

26. The apparatus of claim 23, further comprising converting means for:

a) receiving instructions from the loyalty reward account holder, the instructions comprising a transfer amount of reward points, a source loyalty reward account from the linked accounts, and a destination loyalty reward account from the linked accounts;

b) calculating a converted destination reward amount using the liability ratio for each of the source loyalty reward account and the destination loyalty reward account;

c) providing the converted destination reward amount to the loyalty reward account holder for approval; and

d) in response to approval from the loyalty reward account holder, debiting the source loyalty reward account by the transfer amount, and crediting the destination loyalty reward account by the converted destination amount.

27. The apparatus of claim 26, wherein the transfer amount of reward points is associated with a first loyalty reward program, and the converted destination amount of reward points is associated with a second loyalty reward program.

28. The apparatus of claim 23, wherein the unique cross-reference number is sequentially assigned based on a previously assigned cross-reference number.

29. The apparatus of claim 23, wherein the restriction rule is based on one or more of:

restricting redemption of reward points from an individual linked account of the loyalty reward account holder;

restricting redemption of pooled reward points from the linked accounts; and

restricting redemption of reward points based on a type of the reward offering.

30. The apparatus of claim 23, wherein the reward redemption comprises exchanging reward points for a reward offering from a loyalty program provider.