SYSTEM AND METHOD FOR OBTAINING REVENUE THROUGH THE DISPLAY OF HYPER-RELEVANT ADVERTISING ON MOVING OBJECTS

• US 20090299857A1
• Filed: 03/16/2007
• Published: 12/03/2009
• Est. Priority Date: 10/25/2005
• Status: Active Grant

• Current Assignee: BCAT, LLC
• Original Assignee: Curtis M. Brubaker
• Inventors: Brubaker, Curtis M.
• Granted Patent: US 9,183,572 B2
• Time in Patent Office: Days
• US Class Current: 705/14.66
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0247 Calculate past, present or future revenues
• CPC Class Codes: G06Q 30/0266 based on the position of the vehicle
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

A system for obtaining revenue through the display of advertising on fixed or moving objects id disclosed. Such objects receive, store, poll and extract data to present content based on the time of day, locations, and relative movements in a specific environment, where data and information stored in moving or mobile objects within that environment can be transmitted between those objects or to stationary objects, where it is then used to enable and control such displays for which the owners of those objects are then compensated. The system enables the display of hyper-relevant ad content with synchronized remote audio, personal messaging and public service alerts on surrounding objects and provides for the real-time logging and later downloading of data to confirm communications and content deliveries between objects, track and measure consumer engagement, verify consumer'"'"'s direct responses to ad viewings with accountability systems.

Claims

1. A system, comprising:

a first object;

a transmitter in said first object;

a second object;

a receiver in said second object; and

a profile comprising data regarding a user associated with said first object;

wherein said profile or a subset of said profile is transmitted from said first object to said second object;

wherein content is presented to said first object; and

wherein at least a portion of said content is based on said profile or subset of said profile transmitted from said first object to said second object.

2. A system as recited in claim 1:

wherein said profile is stored in said first object;

3. A system as recited in claim 1, further comprising:

compensation to a user associated with said second object for presenting content.

4. A system as recited in claim 1:

wherein said first object is an object capable of motion.

5. A system as recited in claim 4:

wherein said first object is a vehicle or a device in a vehicle.

6. A system as recited in claim 4:

wherein said first object is an handheld device.

7. A system as recited in claim 1:

wherein said second object is a vehicle.

8. A system as recited in claim 1, wherein said second object is fixed or movable signage.

9. A system as recited in claim 1:

wherein said first object is a vehicle; and

wherein said profile further comprises data regarding other users or potential users associated with said first object.

10. A system as recited in claim 1:

wherein said first object and said second object exchange information relating to relative positions, speeds, and motion of said first and second object;

information relating the character, configuration, and properties of said first and second objects;

information relating to surrounding objects; and

information relating to surrounding locations;

or any combination thereof.

11. A system as recited in claim 1:

wherein presentation of said content is influenced by information relating to scheduling patterns of nearby traffic signals.

12. A system as recited in claim 1:

wherein said content further includes content not based on said profile.

13. A system as recited in claim 1, further including:

a priority system relating to presentation of said content based on a nature of said content.

14. A system as recited in claim 13:

wherein a nature of said content is classified as emergency content;

content relating to a surrounding environmental condition;

registration and identification content relating to said second object;

public safety content;

or a combination thereof.

15. A system as recited in claim 1:

wherein relative motion data from said first and second objects determines whether content is presented and whether presented content is presented as animated video, static video, or a combination of both.

16. A system as recited in claim 1:

wherein said content includes audio content, video content, or a combination of both; and

wherein said audio content is presented by said first object; and

wherein said video content is presented by either said first object or second object.

17. A system as recited in claim 1:

wherein said first and second objects are vehicles;

wherein said content comprises positioning information relating to said first and second objects; and

wherein said content indicates to an operator of said first object an optimum stopping position.

18. A system as recited in claim 17:

wherein speed and positioning information is exchanged between all objects within transmission range; and

wherein said content presented to said first objects indicates to an operator of said first object relative braking conditions of any objects in front of said first object.

19. A system as recited in claim 1:

wherein said second object has a user associated with said second object; and

wherein at least a portion of said content presented to said first object is created by said user associated with said second object.

20. A system as recited in claim 1:

wherein a third party purchases a right to present content on said second object; and

wherein said second object presents content based on preferences of said third party.

21. A system as recited in claim 20:

wherein said right is based on a fixed or relative geographical area;

a time of day;

a period of available display time;

or any combination thereof.

22. A system as recited in claim 1:

wherein said profile is transferable to other objects at an option of any user associated with said first object.

23. A system as recited in claim 1:

wherein said content is viewable by persons other than those associated with said first object.

24. A system as recited in claim 1:

wherein said content is presented in a manner to render said content not viewable by individuals other than those associated with said first object.

25. A system as recited in claim 1, further comprising:

a display integrated with said second object;

wherein at least a portion of said content presented to said first object occurs on said display.

26. A system as recited in claim 1:

wherein presentation of said content occurs on an exterior portion of said second object.

27. A system as recited in claim 1, further comprising:

a first storage medium associated with said first object;

a second storage medium associated with said second object;

wherein data related to presentation of said content is stored in said first and second storage media.

28. A system as recited in claim 27, further comprising:

a central server wirelessly connected to said first and second objects;

wherein said data related to presentation of said content is uploaded to said central server.

29. A system as recited in claim 28:

wherein a compilation of uploaded data is offered for sale.

30. A system as recited in claim 29:

wherein said data related to presentation of said content includes time of display;

subject matter of said content;

duration of display of said content;

a subset of said profile;

or any combination thereof.

31. A system as recited in claim 1:

wherein presentation of said content occurs in an interior portion of said first object.

32. A system as recited in claim 1, further comprising:

compensation to said user associated with said first object for receiving content, viewing content, or any combination thereof.

33. A system as recited in claim 1:

wherein information is exchanged between said first object and any adjacent or nearby objects related to identities of all objects.

34. A system as recited in claim 1:

wherein said objects exchange information related to audio playing in said first object; and

wherein said content is video content synchronized to said audio.

35. A system as recited in claim 1:

wherein content presented to said first object is limited by a user associated with said second object.

36. A computer implemented method, comprising:

compiling a unique profile of a first user based on analysis of data provided by said first user;

associating said profile with a first object;

transmitting said profile or a subset of said profile to a second object; and

presenting content to said first user;

wherein said first object is associated with said first user;

wherein said content originates from said second object; and

wherein at least a portion of said content is based on said profile or subset of said profile transmitted to said second object.

37. A method as recited in claim 36, further comprising:

compensating a user associated with said second object for presenting content to said first user.

38. A method as recited in claim 36, further comprising:

prioritizing display of said content based on purpose of said content;

wherein purpose of said content is advertising;

informational;

traffic related;

safety related;

news related;

region specific;

political;

mere frivolity;

or any combination thereof.

39. A method as recited in claim 38, further comprising:

pre-empting presentation of said content based on surrounding environment of said first and second objects;

presence of emergency circumstances;

public interest;

or any combination thereof.

40. A method as recited in claim 36, further comprising:

prioritizing display of content based on preferences of said first user.

41. A method as recited in claim 36, further comprising:

transferring said profile to other objects at an option of said first user.

42. A method as recited in claim 36, further including:

displaying registration and identification information for said second object on said second object.

43. A method as recited in claim 36, further including:

displaying content created by a user associated with said second object on said second object.

44. A method as recited in claim 36, further including:

displaying indicators of optimal traffic and view positioning on said second object to said first user;

wherein said first objects and said second objects are vehicles.

45. A method as recited in claim 36, further including:

pre-empting display of said content in the presence of external wireless signals for emergency or traffic direction purposes.

46. A method as recited in claim 36, further including:

presenting audio content to said first user using said first object.

47. A method as recited in claim 36, further including:

presenting video content to said first user using said first object, said second object, or a combination of said first and second objects.

48. A method as recited in claim 36:

exchanging information relating to relative positions, speeds, and motion of said first and second object;

information relating the character, configuration, and properties of said first and second objects;

information relating to surrounding objects; and

information relating to surrounding locations;

or any combination thereof, between said first object and said second object.

49. A method as recited in claim 36, further comprising:

determining relative motions of said first and second objects;

presenting no content or content as animated video, static video, or a combination of animated and static video, based on said relative motions of said first and second objects.

50. A system as recited in claim 36:

wherein said content is presented on a display integrated with said second object.

51. A system as recited in claim 36:

wherein said content is presented on an exterior portion of said second object.

52. A system as recited in claim 36, further comprising:

storing data related to presentation of said content in said first and second objects.

53. A system as recited in claim 52, further comprising:

uploading said data related to said presentation of said content to a central server wirelessly connected to said first and second objects.

54. A system as recited in claim 53, further comprising:

offering a compilation of uploaded data from said central server for sale.

55. A system as recited in claim 54:

wherein said data related to presentation of said content includes time of display;

subject matter of said content;

duration of display of said content;

a subset of said profile;

or any combination thereof.

56. A method, comprising:

populating a source object with content; and

presenting said content to a recipient object in response to a unique profile or portion thereof associated with said recipient object that is provided by said recipient object to said source object.

57. A system, comprising:

a content storage device; and

means for presenting content stored on said content storage device to a recipient object in response to a unique profile or portion thereof associated with said recipient object that is provided by said recipient object to said source object.