Method and System for Creating Dynamic Advertisements

• US 20090299860A1
• Filed: 05/29/2008
• Published: 12/03/2009
• Est. Priority Date: 05/29/2008
• Status: Abandoned Application

• Current Assignee: Scottrade Incorporated (Charles Schwab Corporation)
• Original Assignee: Scottrade Incorporated (Charles Schwab Corporation)
• Inventors: Dodson, Kevin C., Yount, Samuel J.
• Application Number:
  US12/129,073
• Publication Number:
  US 20090299860A1
• Time in Patent Office: Days
• US Class Current: 705/14.73
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 40/02 Banking, e.g. interest calculation or account maintenance credit or loans G06Q40/03

Abstract

A method and system for receiving an inputted request for information related to a financial instrument from a user with a first processor, where the request includes a financial instrument identifier. The request is processed to identify the financial instrument identifier. A plurality of data representative of a financial instrument associated with the financial instrument identifier is provided with at least one second processor. A dynamic advertisement is generated based on the received plurality of data. Preferably, the generated dynamic advertisement further includes a chart and text associated with the financial instrument. Preferably, the inputted request for information related to a financial instrument includes a Uniform Resource Locator (“URL”) that includes a query string and the query string includes the financial instrument identifier. Preferably, the logic necessary to process the request for information related to a financial instrument is contained within the computer code that represents the advertisement. This generated dynamic advertisement can be a banner advertisement.

Claims

14. A system for dynamically generating advertisements, the system comprising:

a first processor that receives a inputted request for information related to a financial instrument from a user, wherein the request includes a financial instrument identifier; and

at least one second processor to provide a plurality of data representative of a financial instrument associated with the financial instrument identifier and generate a dynamic advertisement based on the received plurality of data with the at least one second processor;

wherein the system is configured to process the request to identify the financial instrument identifier based on logic contained within computer code representing the dynamic advertisement.

1. A method for dynamically generating advertisements, the method comprising:

receiving an inputted request for information related to a financial instrument from a user with a first processor, wherein the request includes a financial instrument identifier;

processing the request to identify the financial instrument identifier based on logic contained within computer code representing a dynamic advertisement;

providing a plurality of data representative of a financial instrument associated with the financial instrument identifier with at least one second processor; and

generating the dynamic advertisement based on the computer code representing the dynamic advertisement and the received plurality of data.

2. The method for dynamically generating advertisements according to claim 1 wherein the step of processing the request to identify the financial instrument identifier is performed by the first processor.

3. The method for dynamically generating advertisements according to claim 1 wherein the step of generating the dynamic advertisement is performed by the at least one second processor.

4. The method for dynamically generating advertisements according to claim 1, further comprising displaying the generated dynamic advertisement on a host page shown on an electronic display that is electrically connected to the first processor.

5. The method for dynamically generating advertisements according to claim 4, wherein the generated dynamic advertisement appears within an advertising area on the host page.

6. The method for dynamically generating advertisements according to claim 4, wherein the generated dynamic advertisement is a banner advertisement.

7. The method for dynamically generating advertisements according to claim 1, wherein the inputted request for information related to a financial instrument from the user includes a Uniform Resource Locator (“

URL”

), wherein the Uniform Resource Locator (“

URL”

) includes a query string and the query string includes the financial instrument identifier.

8. The method for dynamically generating advertisements according to claim 7, wherein the processing step comprises processing the query string to identify a financial instrument identifier.

9. The method for dynamically generating advertisements according to claim 1, further utilizing a web browser to obtain the inputted request for information related to the financial instrument.

10. The method for dynamically generating advertisements according to claim 1, wherein the generated dynamic advertisement further includes a chart and text associated with the financial instrument.

11. The method for dynamically generating advertisements according to claim 10, wherein the generated dynamic advertisement further includes at least one of an advertising logo and a hyperlink to an advertiser'"'"'s website.

12. The method for dynamically generating advertisements according to claim 1, wherein the generated dynamic advertisement includes an advertisement for at least one of a financial instrument trading service and a financial instrument investment service.

13. The method for dynamically generating advertisements according to claim 1, wherein the at least one second processor includes at least one of a host processor, a dynamic content processor and a financial instrument data provider.

15. The system for dynamically generating advertisements according to claim 14, wherein the first processor is configured to process the request to identify the financial instrument identifier.

16. The system for dynamically generating advertisements according to claim 14, wherein the at least one second processor is configured to process the request to identify the financial instrument identifier.

17. The system for dynamically generating advertisements according to claim 14, wherein the inputted request for information related to a financial instrument from the user includes a Uniform Resource Locator (“

URL”

), wherein the Uniform Resource Locator (“

URL”

) includes a query string and the query string includes the financial instrument identifier.

18. The system for dynamically generating advertisements according to claim 17, wherein the first processor is configured to process the query string to identify a financial instrument identifier.

19. The system for dynamically generating advertisements according to claim 14, wherein the system further includes a web browser to obtain the inputted request for information related to the financial instrument.

20. The system for dynamically generating advertisements according to claim 14, wherein the generated dynamic advertisement further includes a chart and text associated with the financial instrument.

21. The system for dynamically generating advertisements according to claim 14, wherein the generated dynamic advertisement includes an advertisement for at least one of a financial instrument trading service and a financial instrument investment service.

22. The system for dynamically generating advertisements according to claim 14, wherein the at least one second processor includes at least one of a host processor, a dynamic content processor and a financial instrument data provider.

15-1. The system for dynamically generating advertisements according to claim 14, further comprising an electronic display that is electrically connected to the first processor that displays the generated dynamic advertisement on a host page.

16-2. The system for dynamically generating advertisements according to claim 15, wherein the generated dynamic advertisement is a banner advertisement.

23. A system for dynamically generating advertisements, the system comprising:

a user processor that (1) receives an inputted request for information related to a financial instrument from a user, wherein the request includes a financial instrument identifier, and (2) processes the request to identify the financial instrument identifier based on logic contained within computer code representing a dynamic advertisement;

a host processor that is electronically connected to the user processor and a host database; and

a dynamic content processor electronically connected to the host processor, a dynamic content database, and an advertisement cache, wherein the dynamic content processor is configured to receive a plurality of data representative of a financial instrument associated with the financial instrument identifier from the dynamic content database and generate a dynamic advertisement based on the received plurality of data.

24. The system for dynamically generating advertisements according to claim 23, further comprising a financial data provider that is in electronic communication with the dynamic content processor to provide updated financial data information representative of the financial instrument.

25. A method for dynamically generating advertisements, the method comprising:

receiving an inputted request for information related to a financial instrument from a user with a first processor, wherein the request includes a financial instrument identifier;

processing the request to identify the financial instrument identifier based on logic contained within computer code representing a dynamic advertisement;

providing a plurality of data representative of a financial instrument associated with the financial instrument identifier with the at least one second processor; and

generating the dynamic advertisement based on the computer code representing the dynamic advertisement and the received plurality of data, the dynamic advertisement comprising a chart and text related to the financial instrument.