ONLINE AD SERVING

• US 20090299862A1
• Filed: 06/26/2008
• Published: 12/03/2009
• Est. Priority Date: 06/03/2008
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Wang, Helen J., Malik, Mansoor A., Batheja, Rajesh S., Dunagan, John D., Fan, Xiaofeng
• Application Number:
  US12/146,460
• Publication Number:
  US 20090299862A1
• Time in Patent Office: Days
• US Class Current: 705/14.73
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

Online ad hosting (e.g., hosting ads from one domain on a webpage from a different domain) is accomplished using a cross-domain frame (e.g., an inline frame (IFrame)), a secure inter-frame communications channel, and a source code interface (e.g., a set of application program interfaces (APIs)). That is, a cross-domain IFrame may be created in a host webpage, which can isolate an ad from the host webpage. An inter-frame communications channel may be utilized to communicate between the contents of the cross-domain frame and the host webpage. Further, a source code interface may be used to communicate a host'"'"'s preferences for an ad'"'"'s parameters and restrictions.

Claims

1. A method for rendering online ads on a webpage, the method comprising:

creating a cross-domain frame in a host webpage, the frame comprising content from a different domain than the host webpage'"'"'s domain;

creating host ad space in the host webpage to accommodate an initial size of a frame ad-space, the host ad space comprising an initial height and width of the frame ad-space; and

creating a inter-frame communication channel between the frame and the host web-page.

2. The method of claim 1, comprising inserting additional programming code for facilitating communication over the communication channel.

3. The method of claim 2, inserting additional programming code in the cross-domain frame.

4. The method of claim 2, inserting additional programming code in the host webpage.

5. The method of claim 2, the programming code comprising security programming code for providing security for the communication channel.

6. The method of claim 2, the programming code comprising a scripting language code.

7. The method of claim 1, securing the inter-frame communication channel comprising providing a list of allowed functionalities for content inside the cross-domain frame.

8. The method of claim 1, comprising detecting one or more events inside the frame using the frame programming code.

9. The method of claim 8, comprising the frame programming code communicating with the host programming code over the communication channel upon detection of the one or more events.

10. The method of claim 8, an event comprising one or more:

one or more user interactions; and

one or more mouse events.

11. The method of claim 8, comprising the host webpage resizing the frame within the host webpage in response to a request originating from inside the frame.

12. The method of claim 8, comprising the host webpage moving the frame within the host webpage in response to a request originating from inside the frame.

13. The method of claim 1, comprising coordinating the frame programming code with the host programming code to provide for frame functionality.

14. The method of claim 13, frame functionality comprising one or more of:

one or more frame display properties;

one or more frame utilities; and

one or more frame user interface functionalities.

15. An source code interface configured to provide a host webpage an interface for communicating ad content parameters and restrictions to an ad syndicator, the interface comprising:

one or more parent node property components configured to direct an ad'"'"'s parameters and/or restrictions to a parent node; and

one or more parameter set components configured to provide an ad'"'"'s parameters and/or restrictions.

16. The interface of claim 15, the source code interface comprising one or more application program interfaces (APIs).

17. The interface of claim 15, the parent node having one or more child nodes, the child nodes comprising elements for an ad'"'"'s parameters and/or restrictions.

18. The interface of claim 15, the one or more parameter set components comprising one or more of:

a query to a code string for loading an ad;

the ad'"'"'s parameters as configured by a host; and

the ad'"'"'s restrictions as configured by a host.

19. The interface of claim 15, the ad'"'"'s parameters comprising one or more of:

a maximum width of the ad;

a maximum height of the ad;

an initial height of the ad;

an initial width of the ad;

a minimum height of the ad;

a minimum width of the ad;

a height of a space in the host webpage that the ad can occupy; and

a width of a space in the host webpage that the ad can occupy.

20. A method for rendering online ads on a webpage, the method comprising:

creating a cross-domain frame in a host webpage, the frame comprising content from a different domain than the host webpage'"'"'s domain;

creating host ad space in the host webpage to accommodate an initial size of a frame ad-space, the host ad space comprising an initial height and width of the frame ad-space;

creating a inter-frame communication channel between the frame and

the host web-page, comprising;

inserting additional programming code, comprising security programming code for providing security, for the communication channel for facilitating communication over the communication channel, the inserting comprising;

inserting additional programming code in the cross-domain frame; and

inserting additional programming code in the host webpage; and

securing the inter-frame communication channel comprising providing a list of allowed functionalities for content inside the cross-domain frame.