AUTOMATIC AD GROUP CREATION IN A NETWORKED ADVERTISING ENVIRONMENT

• US 20090300031A1
• Filed: 05/30/2008
• Published: 12/03/2009
• Est. Priority Date: 05/30/2008
• Status: Active Grant

• Current Assignee: Pinterest, Inc.
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Jones, Claude, Racho, Erik Ruben, Lejano, Lisandro Miguel
• Granted Patent: US 8,595,097 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G01N 1/30 Staining; Impregnating ; Fixation; Dehydration; Multistep processes for preparing samples of tissue, cell or nucleic acid material and the like for analysis
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising

Abstract

A method for organizing an advertising campaign in an Internet environment is provided. The method may include displaying, on a display device, a list of web sites that have attributes that match received selection criteria. The method may also include selecting at least one web site in the list and specifying purchasing information for purchasing advertising space on the at least one web site, associating the at least one web site and the specified purchasing information with an ad group. The web sites in the ad group may have attributes that match the received selection criteria. The ad group may be stored in a memory. The selection criteria may have come by way of an order from an advertiser and may include advertising space position information, demographic information, behavioral information, geographic information, technology information, and web site content information.

Claims

1. A method for organizing an advertising campaign in an Internet environment, the method comprising:

displaying, on a display device, a list of web sites that have attributes that match received selection criteria;

selecting at least one web site in the list and specifying purchasing information for purchasing advertising space on the at least one web site;

associating the at least one web site and the specified purchasing information with an ad group, wherein web sites in the ad group have attributes that match the received selection criteria; and

storing the ad group in a memory.

2. The method according to claim 1, wherein the received selection criteria corresponds to at least one of:

advertising space position information, demographic information, behavioral information, geographic information, technology information, and web site content information.

3. The method according to claim 1, wherein the purchasing information corresponds to a number of impressions purchased and a price amount corresponding to a cost per impression.

4. The method according to claim 3, further comprising calculating a total number of impressions purchased and total price of the ad group.

5. The method according to claim 1, further comprising displaying, on the display device, web sites in the ad group arranged so that at least some of the attributes of the web sites are displayed simultaneously.

6. The method according to claim 1, further comprising copying the web sites in the ad group to another ad group.

7. The method according to claim 1, further comprising deleting web sites in the ad group.

8. A method for communicating advertisements in an Internet environment, the method comprising:

adding a publisher web site to a group of publisher web sites so as to create an ad group, where publisher web sites in the group share attributes;

associating advertisements with the ad group;

receiving a request to display an advertisement from a browser displaying a web page generated by the publisher web site;

communicating at least one associated advertisement to the browser.

9. The method according to claim 8, wherein the shared attributes correspond to at least one of:

advertising space position attributes, demographic attributes, behavioral attributes, geographic attributes, technology attributes, and web site content attributes.

10. A method for organizing an advertising campaign in an Internet environment, the method comprising:

adding a publisher web site to a group of publisher web sites so as to create a first ad group, where publisher web sites in the first ad group share attributes;

saving the first ad group to a memory;

associating advertisements with the first ad group;

11. The method according to claim 10, further comprising

retrieving the first ad group;

adding additional publisher web sites to the first ad group; and

saving the ad group.

12. The method according to claim 10, further comprising:

retrieving the first ad group;

adding publisher web sites to or deleting publisher web sites from the first ad group;

saving the first ad group under a different name so as to create a second ad group, where at least some of the publisher web sites are different between the first and second ad groups.

13. A machine-readable storage medium having stored thereon, a computer program comprising at least one code section for organizing an advertising campaign in an Internet environment, the at least one code section being executable by a machine for causing the machine to perform acts of:

displaying, on a computer screen, a list of web sites that have attributes that match a received selection criteria;

selecting at least one web site in the list and specifying purchasing information for purchasing advertising space on the at least one web site;

associating the at least one web site and the specified purchasing information with an ad group, wherein web sites in the ad group have attributes that match the received selection criteria; and

naming and storing the ad group in a memory.

14. The machine-readable storage medium according to claim 13, wherein the received selection criteria corresponds to at least one of:

advertising space position information, demographic information, behavioral information, geographic information, technology information, and web site content information.

15. The machine-readable storage medium according to claim 13, wherein the purchasing information corresponds to a number of impressions purchased and a price amount corresponding to a cost per impression.

16. The machine-readable storage medium according to claim 15, wherein the at least one code section comprises code that enables calculating a total number of impressions purchased and total price of the ad group.

17. The machine-readable storage medium according to claim 13, wherein the at least one code section comprises code that enables displaying, on the computer screen, web sites in the ad group arranged so that at least some of the attributes of the web sites are displayed simultaneously.

18. The machine-readable storage medium according to claim 13, wherein the at least one code section comprises code that enables copying the web sites in the ad group to another ad group.

19. The machine-readable storage medium according to claim 13, wherein the at least one code section comprises code that enables deleting web sites in the ad group.

20. A system for organizing an advertising campaign in an Internet environment, the system comprising:

circuitry that enables displaying, on a computer screen, a list of web sites that have attributes that match a received selection criteria;

the circuitry also enables selecting at least one web site in the list and specifying purchasing information for purchasing advertising space on the at least one web site;

associating the at least one web site and the specified purchasing information with an ad group, wherein web sites in the ad group have attributes that match the received selection criteria; and

naming and storing the ad group in a memory.

21. The system according to claim 20, wherein the received selection criteria corresponds to at least one of:

advertising space position information, demographic information, behavioral information, geographic information, technology information, and web site content information.

22. The system according to claim 20, wherein the purchasing information corresponds to a number of impressions purchased and a price amount corresponding to a cost per impression.

23. The system according to claim 22, wherein the circuitry enables calculating a total number of impressions purchased and total price of the ad group.

24. The system according to claim 20, wherein the circuitry enables displaying, on the computer screen, web sites in the ad group arranged so that at least some of the attributes of the web sites are displayed simultaneously.

25. The system according to claim 20, wherein the circuitry enables copying the web sites in the ad group to another ad group.