METHODS AND APPARATUSES FOR USE WITH A DATA ACCESS DEVICE AND AN OPTICAL DISC IN AN ELECTRONIC ENTERTAINMENT SYSTEM
First Claim
1. A method comprising:
- with a data access device, accessing content information stored on an optical disc said content information comprising video data, audio data, and advertisement data, said advertisement data being associated with at least one product and/or service that is not adapted for use by the data access device, said advertisement data comprising at least one of advertisement video data, advertisement audio data, advertisement image data, advertisement graphic data, and/or advertisement textual data;
generating at least one content presentation signal associated with at least of portion of said content information comprising at least a portion of said advertisement data, said at least one content presentation signal being adapted for use by at least one of a video monitor device and/or an audio monitor device;
accessing instructional information stored on said optical disc, said instructional information comprising computer implementable instructions; and
based, at least in part, on said instructional information, adapting one or more processing units within said data access device to;
access user input data, said user input data identifying user contact information and at least one advertisement selection associated with said advertisement data, andinitiate transmission of an information request, said information request being associated with said at least one product and/or service based, at least in part, on said at least one advertisement selection, said information request comprising at least said user contact information and being adapted for use by at least one information delivery system that is adapted to respond to said information request by initiating subsequent user contact without using the data access device.
1 Assignment
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Accused Products
Abstract
Methods and apparatuses are provided, which may be implemented using an optical disc and a data access device such as, e.g., an optical disc player device. The optical disc may include content information, such as, video data, audio data, and advertisement data. The advertisement data may be associated with at least one product and/or service that is not adapted for use by the optical disc player device. The optical disc may include instructional information to adapt the optical disc player device to access user input data identifying user contact information and at least one advertisement selection, and to initiate transmission of an information request associated with at least one product and/or service associated with advertisement selection and/or advertisement data. The information request may include user contact information and may be adapted for use by at least one information delivery system which may initiate subsequent user contact without using the optical disc player device.
16 Citations
31 Claims
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1. A method comprising:
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with a data access device, accessing content information stored on an optical disc said content information comprising video data, audio data, and advertisement data, said advertisement data being associated with at least one product and/or service that is not adapted for use by the data access device, said advertisement data comprising at least one of advertisement video data, advertisement audio data, advertisement image data, advertisement graphic data, and/or advertisement textual data; generating at least one content presentation signal associated with at least of portion of said content information comprising at least a portion of said advertisement data, said at least one content presentation signal being adapted for use by at least one of a video monitor device and/or an audio monitor device; accessing instructional information stored on said optical disc, said instructional information comprising computer implementable instructions; and based, at least in part, on said instructional information, adapting one or more processing units within said data access device to; access user input data, said user input data identifying user contact information and at least one advertisement selection associated with said advertisement data, and initiate transmission of an information request, said information request being associated with said at least one product and/or service based, at least in part, on said at least one advertisement selection, said information request comprising at least said user contact information and being adapted for use by at least one information delivery system that is adapted to respond to said information request by initiating subsequent user contact without using the data access device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. An optical disc player device adapted for use in an entertainment system having a video monitor device and an audio monitor device, the optical disc player device comprising:
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means for accessing information stored on an optical disc, said information comprising instructional information and content information, said content information comprising video data, audio data, and advertisement data, said advertisement data being associated with at least one product and/or service that is not adapted for use by the optical disc player device, said advertisement data comprising at least one of advertisement video data, advertisement audio data, advertisement image data, advertisement graphic data, and/or advertisement textual data; means for generating at least one content presentation signal associated with at least of portion of said content information comprising at least a portion of said advertisement data, said at least one content presentation signal being adapted for use by at least one of said video and/or audio monitor devices; and wherein said instructional information comprises means for adapting one or more processing units within said optical disc player device to access user input data, said user input data identifying user contact information and at least one advertisement selection associated with said advertisement data, and initiate transmission of an information request, said information request being associated with said at least one product and/or service based, at least in part, on said at least one advertisement selection, said information request comprising at least said user contact information and being adapted for use by at least one information delivery system that is adapted to respond to said information request by initiating subsequent user contact without using the optical disc player device. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19)
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20. An optical disc player device adapted for use in an entertainment system having a video monitor device and an audio monitor device, the optical disc player device comprising:
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an optical disc having information stored thereon, said information comprising instructional information and content information, said content information comprising video data, audio data, and advertisement data, said advertisement data being associated with at least one product and/or service that is not adapted for use by the optical disc player device, said advertisement data comprising at least one of advertisement video data, advertisement audio data, advertisement image data, advertisement graphic data, and/or advertisement textual data; an optical disc reading mechanism adapted to access said information from said optical disc; memory operatively coupled to said optical disc reading mechanism and adapted to store at least a portion of said accessed information; a user interface adapted to receive user input and provide corresponding user input data; a network interface adapted to connect said optical disc player device to at least one communication network; at least one processor operatively coupled to at least one of said memory, said user interface, and/or said network interface and adapted to; generate at least one content presentation signal associated with at least of portion of said content information comprising at least a portion of said advertisement data, said at least one content presentation signal being adapted for use by at least one of said video and/or audio monitor devices; and based, at least in part, on said instructional information; access said user input data, said user input data identifying user contact information and at least one advertisement selection associated with said advertisement data, and initiate transmission of an information request through said network interface, said information request being associated with said at least one product and/or service based, at least in part, on said at least one advertisement selection, said information request comprising at least said user contact information and being adapted for use by at least one information delivery system that is adapted to respond to said information request by initiating subsequent user contact without using the optical disc player device. - View Dependent Claims (21, 22, 23, 24, 25)
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26. An optical disc adapted for use by an optical disc player device, the optical disc having information stored thereon, said information comprising:
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content information comprising video data, audio data, and advertisement data, said advertisement data being associated with at least one product and/or service that is not adapted for use by the optical disc player device, said advertisement data comprising at least one of advertisement video data, advertisement audio data, advertisement image data, advertisement graphic data, and/or advertisement textual data; and instructional information comprising computer implementable instructions which if implemented by one or more processing units adapt said one or more processing units to; access user input data, said user input data identifying user contact information and at least one advertisement selection associated with said advertisement data, said user input data being associated with a presentation of said advertisement data, and initiate transmission of an information request associated with said at least one product and/or service based, at least in part, on said at least one advertisement selection, said information request comprising at least said user contact information and being adapted for use by at least one information delivery system that is adapted to respond to said information request by initiating subsequent user contact without using the optical disc player device. - View Dependent Claims (27, 28, 29, 30, 31)
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Specification