APPARATUS, AND ASSOCIATED METHOD, FOR PROVIDING PERSONALIZED CONTENT TO AN EXHIBIT-AREA GUEST

• US 20090305219A1
• Filed: 06/04/2008
• Published: 12/10/2009
• Est. Priority Date: 06/04/2008
• Status: Abandoned Application

• Current Assignee: Hewlett Packard Enterprise Development LP (Hewlett-Packard Enterprise Company)
• Original Assignee: Electronic Data Systems Corporation (Perspecta, Inc.)
• Inventors: STUEMPFLE, MATTHEW A.
• Application Number:
  US12/132,858
• Publication Number:
  US 20090305219A1
• Time in Patent Office: Days
• US Class Current: 434/365
• CPC Class Codes: G09B 29/008 Touring maps or guides to public transport networks
• CPC Class Codes: G09B 5/06 with both visual and audible presentation of the material to be studied
• CPC Class Codes: G09B 5/125 the stations being mobile

Abstract

An apparatus, and an associated method, for providing personalized content to a guest at an exhibit area. Content is collected and stored that is associated with exhibits of the exhibit area. The exhibit content is formed of content portions that are tagged with identifiers. The identifiers correspond with categories of guest, demographic information. When a guest enters the exhibit area, demographic information associated with the guest is used to create personalized content that is played out to the guest by way of a guest device carried by the guest when the guest is detected by an exhibit node detector to be in vicinity of an exhibit.

Claims

1. An apparatus for providing personalized, guest-terminated content at an exhibit area having a set of exhibits, said apparatus comprising:

an exhibit content depository configured to store exhibit content associated with each exhibit of the set of exhibits;

a demographic data depository configured to store guest demographic data; and

a content provider configured to provide, at the exhibit area by way of a radio interface, exhibit information based upon the exhibit content stored at said exhibit content depository and guest demographic data stored at said demographic data depository.

2. The apparatus of claim 1 wherein said exhibit content depository is further configured to store dynamically-obtainable content information.

3. The apparatus of claim 2 wherein the dynamically-obtainable content information comprises external-link identifiers.

4. The apparatus of claim 1 wherein said content provider is further configured to provide guest-routing information.

5. The apparatus of claim 1 wherein said exhibit content depository is further configured to store the exhibit content indexed together with tagged identifiers.

6. The apparatus of claim 5 wherein said demographic data depository is configured to store individualized guest data that is associated with the tagged identifiers indexed together with the exhibit content.

7. The apparatus of claim 1 further comprising an audio converter configured to convert selected exhibit content stored at said exhibit content depository into audio stream data.

8. The apparatus of claim 7 further comprising a selector configured to select the selected exhibit content to be converted by said audio converter.

9. The apparatus of claim 8 wherein said selector is configured to select the selected exhibit content in part responsive to the guest demographic data.

10. The apparatus of claim 1 further wherein said guest demographic data further comprises unique guest-identifier data.

11. The apparatus of claim 1 wherein said guest-demographic data further comprises guest-location data.

12. The apparatus of claim 11 further comprising a guest-location data detector configured to detect the guest-location data and to provide the guest-location data, when detected, to said demographic data depository.

13. A method for providing personalized, guest-terminated content at an exhibit area having a set of exhibits, said method comprising:

storing exhibit content associated with each exhibit of the set of exhibits;

storing guest demographic data; and

providing, at the exhibit area and by way of a radio interface, exhibit information based upon exhibit content and guest demographic data.

14. The method of claim 13 wherein said providing further comprise:

retrieving selected exhibit content and sending a representation of the selected exhibit content that forms the exhibit information upon the radio interface.

15. The method of claim 14 wherein said providing further comprises converting retrieved exhibit content from textual data into audio stream data.

16. The method of claim 14 further comprising collecting the guest demographic data.

17. The method of claim 13 wherein said storing the exhibit content further comprises storing dynamically-obtainable content.

18. The method of claim 13 wherein said storing the exhibit content further comprises storing tagged exhibit content.

19. The method of claim18 wherein tags of the tagged exhibit content are associated with guest demographic data and wherein said providing comprises providing exhibit information having tags that correspond to the guest demographic data.

20. An apparatus for providing personalized content to a guest positioned at an exhibit area in proximity to an exhibit, said apparatus comprising:

a guest proximity detector configured to detect proximity of the guest to the exhibit;

an exhibit information detector configured to detect exhibit information individualized to the guest; and

an exhibit information forwarder configured to forward on the exhibit information for viewing by the guest.