METHODS AND SYSTEMS FOR DELIVERING TARGETED ADVERTISEMENTS
First Claim
1. A method in a data processing system having a program for targeting advertisements to a recipient, the method comprising the steps of:
- presenting an advertisement of a plurality of advertisements to the recipient;
determining whether the recipient one of interrupts and fast-forwards through at least a portion of the advertisement; and
identifying a subsequent advertisement responsive to the recipient one of interrupting and fast-forwarding through at least a portion of the advertisement.
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Accused Products
Abstract
A recipient'"'"'s viewing or listening attentiveness to an advertisement is identified and subsequent advertisements are targeted to the recipient responsive to the recipient'"'"'s attentiveness. The recipient may be a viewer or a listener of an advertisement, such as a television commercial. While the recipient is viewing or listening to an advertisement, if the recipient fast-forwards through or interrupts the advertisement, then a subsequent advertisement is chosen that has a higher probability of being viewed in its entirety. Thus, the advertisements are targeted toward the recipient based on the recipient'"'"'s attentiveness to certain types of the advertisements. This increases the probability that the recipient will watch an entire advertisement, making the advertisement more effective.
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Citations
18 Claims
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1. A method in a data processing system having a program for targeting advertisements to a recipient, the method comprising the steps of:
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presenting an advertisement of a plurality of advertisements to the recipient; determining whether the recipient one of interrupts and fast-forwards through at least a portion of the advertisement; and identifying a subsequent advertisement responsive to the recipient one of interrupting and fast-forwarding through at least a portion of the advertisement. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A computer-readable medium containing instructions that cause a program in a data processing system having a program to perform a method for targeting advertisements to a recipient, the method comprising the steps of:
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presenting an advertisement of a plurality of advertisements to the recipient; determining whether the recipient one of interrupts and fast-forwards through at least a portion of the advertisement; and identifying a subsequent advertisement responsive to the recipient one of interrupting and fast-forwarding through at least a portion of the advertisement. - View Dependent Claims (8, 9, 10, 11, 12)
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13. A data processing system for targeting advertisements to a recipient comprising:
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a memory having a program that presents an advertisement of a plurality of advertisements to the recipient; determines whether the recipient one of interrupts and fast-forwards through at least a portion of the advertisement; and identifies a subsequent advertisement responsive to the recipient one of interrupting and fast-forwarding through at least a portion of the advertisement. - View Dependent Claims (14, 15, 16, 17, 18)
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Specification