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Assessing Demand for Products and Services

  • US 20090307055A1
  • Filed: 04/06/2009
  • Published: 12/10/2009
  • Est. Priority Date: 04/04/2008
  • Status: Abandoned Application
First Claim
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1. A method for predicting market success of an offering, the method comprising:

  • receiving a first set of market research data regarding the offering, the first set being based on one or more discrete choice data collection surveys;

    receiving a second set of market research data regarding the offering, the second set being based on one or more monadic data collection surveys;

    calibrating the first set of market research with the second set of market research based on commonalities among participants in the discrete choice data collection surveys and the monadic data collection surveys;

    modeling the participants predicted affinity for the offering based on the calibrated data.

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