Measuring Exposure To Media

• US 20090307061A1
• Filed: 06/09/2009
• Published: 12/10/2009
• Est. Priority Date: 06/10/2008
• Status: Abandoned Application

• Current Assignee: The Nielsen Company LLC (MOOD Media Corporation)
• Original Assignee: Audience Measurement Technologies, Inc. (MOOD Media Corporation)
• Inventors: Monighetti, Brian, Gaffney, Tamara, Klein, Mark D.
• Application Number:
  US12/481,369
• Publication Number:
  US 20090307061A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04H 60/31 Arrangements for monitoring the use made of the broadcast services
• CPC Class Codes: H04H 60/37 for identifying segments of broadcast information, e.g. scenes or extracting programme ID
• CPC Class Codes: H04N 21/2547 Third Party Billing, e.g. billing of advertiser
• CPC Class Codes: H04N 21/25866 Management of end-user data customer care in data networks H04L41/5077
• CPC Class Codes: H04N 21/44224 Monitoring of user activity on external systems, e.g. Internet browsing
• CPC Class Codes: H04N 21/61 Network physical structure; Signal processing H04B takes precedence
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/173 with two-way working, e.g. subscriber sending a programme selection signal

Abstract

Exposure to media content across one or more media delivery mechanisms is measured. The delivery mechanisms can include, for example, television and radio, as well as Internet delivery of web pages or other content viewed on a computer, mobile device, or other electronic device using a browser or other application. Media can include web-based content and/or audio content originating from a network source and/or from other content sources. Reference signatures are generated for media content items of interest. Monitoring devices and/or software monitor user exposure to media items, and intercepted signatures are generated. In some embodiments, user exposure across multiple delivery mechanisms is monitored. Reports can be generated based on comparison of the intercepted signatures with the reference signatures; such reports may include analysis of media exposure across multiple delivery mechanisms. Content items can be selected for presentation to a user based on media exposure history.

Claims

1. A computer-implemented method for measuring user exposure to web content, comprising:

transforming a plurality of web content items to obtain a plurality of reference signatures;

in an electronic storage device, storing the obtained reference signatures;

monitoring user exposure to web content items;

transforming the web content items to generate a plurality of intercepted signatures;

comparing the plurality of intercepted signatures with at least a subset of the stored reference signatures;

responsive to the comparison, identifying user exposure to at least one web content item;

based on the identified user exposure, selecting at least one content item for presentation to a user from a plurality of candidate content items; and

presenting the selected at least one content item to the user.

2. A computer-implemented method for measuring user exposure to audio content, comprising:

transforming a plurality of reference content items to obtain a plurality of reference signatures, each reference content item comprising audio;

in an electronic storage device, storing the obtained reference signatures;

at a computing device, monitoring user exposure to content items comprising audio, by monitoring at least one electrical signal associated with an audio output component of the computing device;

transforming the content items to generate a plurality of intercepted signatures;

comparing the plurality of intercepted signatures with at least a subset of the stored reference signatures;

responsive to the comparison, identifying user exposure to at least one content item comprising audio;

generating at least one report indicating the identified user exposure to at least one content item comprising audio; and

at an output device, outputting the generated report.

3. The method of claim 2, wherein the content comprising audio comprises audiovisual content.

4. The method of claim 2, wherein monitoring user exposure to content items comprising audio comprises monitoring user exposure to content items originating from at least one selected from the group consisting of:

an optical storage device;

a magnetic storage device;

a network-based source;

a server; and

a broadcast source.

5. A computer-implemented method for measuring user exposure to audio content, comprising:

transforming a plurality of reference content items to obtain a plurality of reference signatures, each reference content item comprising audio;

in an electronic storage device, storing the obtained reference signatures;

at a computing device, monitoring user exposure to content items comprising audio, by monitoring at least one electrical signal associated with an audio output component of the computing device;

transforming the content items to generate a plurality of intercepted signatures;

comparing the plurality of intercepted signatures with at least a subset of the stored reference signatures;

responsive to the comparison, identifying user exposure to at least one content item comprising audio;

based on the identified user exposure, selecting at least one content item for presentation to a user from a plurality of candidate content items; and

presenting the selected at least one content item to the user.

6. A computer program product for measuring user exposure to web content, comprising:

a computer-readable storage medium; and

computer program code, encoded on the medium, for causing a processor to perform the steps of;

transforming a plurality of web content items to obtain a plurality of reference signatures;

in an electronic storage device, storing the obtained reference signatures;

monitoring user exposure to web content items;

transforming the web content items to generate a plurality of intercepted signatures;

comparing the plurality of intercepted signatures with at least a subset of the stored reference signatures;

responsive to the comparison, identifying user exposure to at least one web content item;

based on the identified user exposure, selecting at least one content item for presentation to a user from a plurality of candidate content items; and

presenting the selected at least one content item to the user.

7. A computer program product for measuring user exposure to audio content, comprising:

a computer-readable storage medium; and

computer program code, encoded on the medium, for causing a processor to perform the steps of;

transforming a plurality of reference content items to obtain a plurality of reference signatures, each reference content item comprising audio;

in an electronic storage device, storing the obtained reference signatures;

at a computing device, monitoring user exposure to content items comprising audio, by monitoring at least one electrical signal associated with an audio output component of the computing device;

transforming the content items to generate a plurality of intercepted signatures;

comparing the plurality of intercepted signatures with at least a subset of the stored reference signatures;

responsive to the comparison, identifying user exposure to at least one content item comprising audio;

generating at least one report indicating the identified user exposure to at least one content item comprising audio; and

at an output device, outputting the generated report.

8. The computer program product of claim 7, wherein the content comprising audio comprises audiovisual content.

9. The computer program product of claim 7, wherein the computer program code for causing a processor to perform the step of monitoring user exposure to content items comprising audio comprises the computer program code for causing a processor to perform the step of monitoring user exposure to content items originating from at least one selected from the group consisting of:

an optical storage device;

a magnetic storage device;

a network-based source;

a server; and

a broadcast source.

10. A computer program product for measuring user exposure to audio content, comprising:

a computer-readable storage medium; and

computer program code, encoded on the medium, for causing a processor to perform the steps of;

transforming a plurality of reference content items to obtain a plurality of reference signatures, each reference content item comprising audio;

in an electronic storage device, storing the obtained reference signatures;

at a computing device, monitoring user exposure to content items comprising audio, by monitoring at least one electrical signal associated with an audio output component of the computing device;

transforming the content items to generate a plurality of intercepted signatures;

comparing the plurality of intercepted signatures with at least a subset of the stored reference signatures;

responsive to the comparison, identifying user exposure to at least one content item comprising audio;

based on the identified user exposure, selecting at least one content item for presentation to a user from a plurality of candidate content items; and

presenting the selected at least one content item to the user.

11. A system for measuring user exposure to web content, comprising:

a reference signature generator, for transforming a plurality of web content items to obtain a plurality of reference signatures;

an electronic storage device, for storing the obtained reference signatures;

a user exposure monitoring device, for monitoring user exposure to web content items and for transforming the web content items to generate a plurality of intercepted signatures;

a signature comparison module, for;

comparing the plurality of intercepted signatures with at least a subset of the stored reference signatures; and

responsive to the comparison, identifying user exposure to at least one web content item;

a content item selector, for selecting at least one content item for presentation to a user from a plurality of candidate content items, based on the identified user exposure; and

an output device, for presenting the selected at least one content item to the user.

12. A system for measuring user exposure to audio content, comprising:

a reference signature generator, for transforming a plurality of reference content items to obtain a plurality of reference signatures, each reference content item comprising audio;

an electronic storage device, for storing the obtained reference signatures;

a user exposure monitoring device, for monitoring user exposure to content items comprising audio, by monitoring at least one electrical signal associated with an audio output component of the computing device, and for transforming the content items to generate a plurality of intercepted signatures;

a signature comparison module, for;

comparing the plurality of intercepted signatures with at least a subset of the stored reference signatures;

responsive to the comparison, identifying user exposure to at least one content item comprising audio;

a report generator, for generating at least one report indicating the identified user exposure to at least one content item comprising audio; and

an output device, for outputting the generated report.

13. The system of claim 12, wherein the content comprising audio comprises audiovisual content.

14. The system of claim 12, wherein the user exposure monitoring device monitors user exposure to content items comprising audio by monitoring user exposure to content items originating from at least one selected from the group consisting of:

an optical storage device;

a magnetic storage device;

a network-based source;

a server; and

a broadcast source.

15. A system for measuring user exposure to audio content, comprising:

a reference signature generator, for transforming a plurality of reference content items to obtain a plurality of reference signatures, each reference content item comprising audio;

an electronic storage device, for storing the obtained reference signatures;

a user exposure monitoring device, for monitoring user exposure to content items comprising audio, by monitoring at least one electrical signal associated with an audio output component of the computing device, and for transforming the content items to generate a plurality of intercepted signatures;

a signature comparison module, for;

comparing the plurality of intercepted signatures with at least a subset of the stored reference signatures;

responsive to the comparison, identifying user exposure to at least one content item comprising audio;

a content item selector, for selecting at least one content item for presentation to a user from a plurality of candidate content items, based on the identified user exposure; and

an output device, for presenting the selected at least one content item to the user.