PROMOTIONAL COUPON SYSTEM WITH ANONYMOUS PLAYER TRACKING IN A GAMING ENVIRONMENT

• US 20090307069A1
• Filed: 01/30/2007
• Published: 12/10/2009
• Est. Priority Date: 01/30/2006
• Status: Abandoned Application

• Current Assignee: Futurelogic Incorporated (Japan Cash Machine Company Limited)
• Original Assignee: Futurelogic Incorporated (Japan Cash Machine Company Limited)
• Inventors: Meyerhofer, Eric
• Application Number:
  US12/162,780
• Publication Number:
  US 20090307069A1
• Time in Patent Office: Days
• US Class Current: 705/14.120
• CPC Class Codes: A63F 3/00157 Casino or betting games horse races A63F3/00082
• CPC Class Codes: A63F 3/08 Raffle games that can be played by a fairly large number of people A63F3/0625, A63F3/065 take precedence; lottery apparatus G07C15/00; lottery gaming stations, online lottery or bingo G07F17/329
• CPC Class Codes: A63F 9/24 Electric games; Games using electronic circuits not otherwise provided for video games A63F13/00; computerized gaming systems G07F17/32
• CPC Class Codes: G06Q 30/0209 Incentive being awarded or redeemed in connection with the playing of a video game
• CPC Class Codes: G06Q 30/0211 Determining the effectiveness of discounts or incentives
• CPC Class Codes: G06Q 30/0224 based on user history
• CPC Class Codes: G06Q 30/0236 Incentive or reward received by requiring registration or ID from user
• CPC Class Codes: G07F 17/3255 Incentive, loyalty and/or promotion schemes, e.g. comps, gaming associated with a purchase, gaming funded by advertisements

Abstract

Methods and apparatuses for a promotional coupon system which can provide promotions and promotional coupons to all patrons of a casino, specifically to patrons who do not want to provide personal information yet would enjoy receiving promotions. Casinos can track an anonymous player and offer incentives such as promotional coupons to the player to entice them to return to the casino. The system provides a means for the creation and issuance of promotional coupons as well as the tracking of the redemption of such coupons and the tracking of anonymous players, to provide real-time monitoring of a gaming printer'"'"'s activities; for connecting to other existing systems in a casino, such as an accounting system or point-of-sale system. Additionally, such a system may use existing equipment such as a gaming printer to produce such coupons, however, only after the existing equipment produces a cash-out voucher.

Claims

1. A method of tracking an anonymous player, comprising:

issuing by a central processing unit a promotional coupon to the anonymous player, the promotional coupon including a unique identifier;

issuing by the central processing unit an authorization code unique to each promotional coupon issued by the central processing unit regardless of the number of times the same promotional coupon was issued to various players;

associating by the central processing unit the promotional coupon'"'"'s unique identifier with the authorization code;

redeeming the promotional coupon at a point of redemption by the central processing unit using the promotional coupon'"'"'s unique identifier and the authorization code.

2. The method of claim 1, further comprising:

requesting by the point of redemption validation of the promotional coupon by the central processing unit; and

signaling by the central processing unit the validity of a promotional coupon,

wherein the point of redemption redeems the promotional coupon if valid, and

wherein, the point of redemption returns the coupon to the anonymous player if invalid.

3. The method of claim 2, further comprising:

signaling by the point of redemption, redemption of the promotional coupon to the central processing unit; and

updating by the central processing unit data related to the promotional coupon.

4. The method of claim 1, further comprising:

requesting by the central processing unit from a player tracking system the authorization code; and

issuing by the player tracking system the authorization code without further processing the anonymous player'"'"'s personal data.

5. The method of claim 1, further comprising offering an incentive by the point of redemption to the anonymous player join a player tracking system.

6. The method of claim 1, further comprising:

issuing by the central processing unit a series of promotional coupons to the anonymous player based on the activities of the anonymous player captured through the central processing unit'"'"'s association of the promotional coupon'"'"'s unique identifier and the authorization code.

7. The method of claim 6, wherein issuing the series of promotional coupons is triggered by redeeming the promotional coupon.

8. The method of claim 1, further comprising receiving by the central processing unit signaling from a gaming voucher printer indicating a cash-out signal by the anonymous player, data from the signaling becoming a trigger for issuing the promotional coupon.

9. The method of claim 1, further comprising receiving by the central processing unit signaling from a gaming voucher printer indicating a cash-in signal by the anonymous player, data from the signaling becoming a trigger for issuing the promotional coupon.

10. The method of claim 1, further comprising receiving by the point of redemption the authorization code from the anonymous player using a keypad.

11. The method of claim 1, further comprising scanning a barcode on the promotional coupon by the point of redemption to redeem the promotional coupon.

12. The method of claim 11, wherein the authorization code is in a human-readable format.

13. The method of claim 11, wherein the authorization code is in a machine-readable format.

14. The method of claim 1, wherein the authorization code is a player identification number from a player tracking system.

15. An apparatus for tracking an anonymous player, comprising:

means for issuing by a central processing unit a promotional coupon to the anonymous player, the promotional coupon including a unique identifier;

means for issuing by the central processing unit an authorization code unique to each promotional coupon issued by the central processing unit regardless of the number of times the same promotional coupon was issued to various players;

means for associating by the central processing unit the promotional coupon'"'"'s unique identifier with the authorization code;

means for redeeming the promotional coupon at a point of redemption by the central processing unit using the promotional coupon'"'"'s unique identifier and the authorization code.

16. The apparatus of claim 15, further comprising:

means for requesting by the point of redemption validation of the promotional coupon by the central processing unit; and

means for signaling by the central processing unit the validity of a promotional coupon,

wherein the point of redemption redeems the promotional coupon if valid, and

wherein the point of redemption returns the coupon to the anonymous player if invalid.

17. The apparatus of claim 16, further comprising:

means for signaling by the point of redemption, redemption of the promotional coupon to the central processing unit;

means for updating by the central processing unit data related to the promotional coupon; and

18. The apparatus of claim 15 further comprising:

means for requesting by the central processing unit from a player tracking system the authorization code; and

means for issuing by the player tracking system the authorization code without further processing the anonymous player'"'"'s personal data.

19. The apparatus of claim 15, further comprising means for offering an incentive by the point of redemption to the anonymous player join a player tracking system.

20. The apparatus of claim 15, further comprising:

means for issuing by the central processing unit a series of promotional coupons to the anonymous player based on the activities of the anonymous player captured through the central processing unit'"'"'s association of the promotional coupon'"'"'s unique identifier and the authorization code.

21. The apparatus of claim 20, wherein issuing the series of promotional coupons is triggered by redeeming the promotional coupon.

22. The apparatus of claim 15, further comprising means for receiving by the central processing unit signaling from a gaming voucher printer indicating a cash-out signal by the anonymous player, data from the signaling becoming a trigger for issuing the promotional coupon.

23. The apparatus of claim 15, further comprising means for receiving by the central processing unit signaling from a gaming voucher printer indicating a cash-in signal by the anonymous player, data from the signaling becoming a trigger for issuing the promotional coupon.

24. The apparatus of claim 15, further comprising means for receiving by the point of redemption the authorization code from the anonymous player using a keypad.

25. The apparatus of claim 15, further comprising means for scanning a barcode on the promotional coupon by the point of redemption to redeem the promotional coupon.

26. The apparatus of claim 25, wherein the authorization code is in a human-readable format.

27. The apparatus of claim 25, wherein the authorization code is in a machine-readable format.

28. The apparatus of claim 15, wherein the authorization code is a player identification number from a player tracking system.

29. A computer-readable medium storing a computer-executable program for tracking an anonymous player, the computer-executable program comprising:

issuing by a central processing unit a promotional coupon to the anonymous player, the promotional coupon including a unique identifier;

issuing by the central processing unit an authorization code unique to each promotional coupon issued by the central processing unit regardless of the number of times the same promotional coupon was issued to various players;

associating by the central processing unit the promotional coupon'"'"'s unique identifier with the authorization code;

redeeming the promotional coupon at a point of redemption by the central processing unit using the promotional coupon'"'"'s unique identifier and the authorization code.

30. The computer-readable medium of claim 29, the computer-executable program further comprising:

requesting by the point of redemption validation of the promotional coupon by the central processing unit; and

signaling by the central processing unit the validity of a promotional coupon,

wherein the point of redemption redeems the promotional coupon if valid, and

wherein, the point of redemption returns the coupon to the anonymous player if invalid.

31. The computer-readable medium of claim 30, the computer-executable program further comprising:

signaling by the point of redemption, redemption of the promotional coupon to the central processing unit; and

updating by the central processing unit data related to the promotional coupon.

32. The computer-readable medium of claim 29, the computer-executable program further comprising:

requesting by the central processing unit from a player tracking system the authorization code; and

issuing by the player tracking system the authorization code without further processing the anonymous player'"'"'s personal data.

33. The computer-readable medium of claim 29, the computer-executable program further comprising offering an incentive by the point of redemption to the anonymous player join a player tracking system.

34. The computer-readable medium of claim 29, the computer-executable program further comprising:

issuing by the central processing unit a series of promotional coupons to the anonymous player based on the activities of the anonymous player captured through the central processing unit'"'"'s association of the promotional coupon'"'"'s unique identifier and the authorization code.

35. The computer-readable medium of claim 34, wherein issuing the series of promotional coupons is triggered by redeeming the promotional coupon.

36. The computer-readable medium of claim 29, the computer-executable program further comprising receiving by the central processing unit signaling from a gaming voucher printer indicating a cash-out signal by the anonymous player, data from the signaling becoming a trigger for issuing the promotional coupon.

37. The computer-readable medium of claim 29, the computer-executable program further comprising receiving by the central processing unit signaling from a gaming voucher printer indicating a cash-in signal by the anonymous player, data from the signaling becoming a trigger for issuing the promotional coupon.

38. The computer-readable medium of claim 29, the computer-executable program further comprising receiving by the point of redemption the authorization code from the anonymous player using a keypad.

39. The computer-readable medium of claim 29, the computer-executable program further comprising scanning a barcode on the promotional coupon by the point of redemption to redeem the promotional coupon.

40. The computer-readable medium of claim 39, wherein the authorization code is in a human-readable format.

41. The computer-readable medium of claim 39, wherein the authorization code is in a machine-readable format.

42. The computer-readable medium of claim 29, wherein the authorization code is a player identification number from a player tracking system.