METHODS AND SYSTEMS FOR PROVIDING ADVERTISEMENTS
First Claim
1. A computer system for facilitating distribution of a promotion, the system comprising:
- a. a system processor for receiving and processing data associated with a promotional indicia to be placed on an individualized mailing generated by or for a mailer, and for processing data associated with feedback from recipients of the individualized mailings;
wherein the promotional indicia comprises a code associated with a recipient of the mailing, and information associated with a communication portal; and
b. a communication channel connecting the recipients to the system processor, via the communication portal.
1 Assignment
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Accused Products
Abstract
A system for facilitating product and services distribution, the system including a system processor for receiving and processing data associated with promotional indicia that is placed on a mailing, and for processing data associated with feedback from recipients of the mailings. The promotional indicia include a code associated with the mailing recipient and information associated with a communication portal. A communication channel connects the recipients to the system processor via the communication portal. An advertising method is provided including providing advertisement indicia on a mailing or other display. The indicia are customized for a recipient and include a promotion, code, and portal information. Use of the code in the portal is analyzed. Also described herein are auction systems for facilitating offers and sales of advertising space, and envelopes pre-printed with advertising indicia.
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Citations
36 Claims
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1. A computer system for facilitating distribution of a promotion, the system comprising:
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a. a system processor for receiving and processing data associated with a promotional indicia to be placed on an individualized mailing generated by or for a mailer, and for processing data associated with feedback from recipients of the individualized mailings;
wherein the promotional indicia comprises a code associated with a recipient of the mailing, and information associated with a communication portal; andb. a communication channel connecting the recipients to the system processor, via the communication portal. - View Dependent Claims (2, 3, 4, 5)
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6. A computerized method comprising:
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providing an advertisement indicia for printing on an envelope in a mailing, wherein the indicia is customized for at least one recipient and wherein the indicia comprises a promotion, a code associated with the at least one recipient, and information associated with a portal; analyzing the at least one recipient'"'"'s use of the code in the portal; generating a report based on analyzing the at least one recipient'"'"'s use of the code; and based on the analyzing of the at least one recipient'"'"'s use of the code, generating a second advertisement indicia online. - View Dependent Claims (7, 8, 9, 10, 11, 12, 13, 14)
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15. A method comprising:
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providing an on-line auction facilitating offers and sales of an offline advertising campaign directed to a first recipient using a first offline advertising space; estimating a value of the first advertising space based in part on an analysis of a prior advertising campaign using a second advertising space having at least one characteristic in common with the first advertising space, and a second recipient having at least one characteristic in common with the first recipient; providing an advertisement indicia customized for the first recipient and the first advertising space; and associating the advertisement indicia with the first recipient. - View Dependent Claims (16, 17, 18, 19, 20, 21, 22, 23)
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24. A method comprising:
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providing a computerized advertising network for a recipient of an offline promotion comprising at least a code associated with the recipient, and an address of the advertising network; analyzing data received from the recipient in response to the offline promotion; and customizing a second promotion based on the analysis. - View Dependent Claims (25, 26, 27, 28)
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29. A method comprising:
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providing a promotion via an advertisement indicia for display on a device, wherein the advertisement indicia comprises at least;
a promotion, a code associated with a recipient, and an address of a portal;analyzing data received from the recipient in response to the advertisement indicia; generating a report of effectiveness of the promotion; and customizing a second promotion based on the analysis. - View Dependent Claims (30, 31, 32, 33)
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34. A computerized method comprising:
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providing envelopes pre-printed with one or more advertising indicia, wherein the one or more advertising indicia comprises;
a promotion, a code associated with at least one benefit, and information associated with a communication portal; andanalyzing use of the code in the communication portal. - View Dependent Claims (35, 36)
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Specification