METHODS AND SYSTEMS FOR PROVIDING ADVERTISEMENTS

• US 20090307079A1
• Filed: 06/09/2008
• Published: 12/10/2009
• Est. Priority Date: 06/09/2008
• Status: Abandoned Application

• Current Assignee: Cross Commerce Media, Inc.
• Original Assignee: Cross Commerce Media, Inc.
• Inventors: Martin, Russell W. JR.
• Application Number:
  US12/135,788
• Publication Number:
  US 20090307079A1
• Time in Patent Office: Days
• US Class Current: 705/14.360
• CPC Class Codes: G06Q 20/102 Bill distribution or payments
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0236 Incentive or reward received by requiring registration or ID from user
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]

Abstract

A system for facilitating product and services distribution, the system including a system processor for receiving and processing data associated with promotional indicia that is placed on a mailing, and for processing data associated with feedback from recipients of the mailings. The promotional indicia include a code associated with the mailing recipient and information associated with a communication portal. A communication channel connects the recipients to the system processor via the communication portal. An advertising method is provided including providing advertisement indicia on a mailing or other display. The indicia are customized for a recipient and include a promotion, code, and portal information. Use of the code in the portal is analyzed. Also described herein are auction systems for facilitating offers and sales of advertising space, and envelopes pre-printed with advertising indicia.

Claims

1. A computer system for facilitating distribution of a promotion, the system comprising:

a. a system processor for receiving and processing data associated with a promotional indicia to be placed on an individualized mailing generated by or for a mailer, and for processing data associated with feedback from recipients of the individualized mailings;

wherein the promotional indicia comprises a code associated with a recipient of the mailing, and information associated with a communication portal; and

b. a communication channel connecting the recipients to the system processor, via the communication portal.

2. The computer system of claim 1 further comprising a communication channel between mail generators and the system processor for communicating data regarding printing the promotional indicia on the individualized mailings.

3. The computer system of claim 1 further comprising a communication channel between an advertiser portal and the system processor for communicating data regarding the feedback from recipients of the individualized mailings.

4. The computer system of claim 1 wherein the promotional indicia is viewable on an outside face of an envelope.

5. The computer system of claim 1 wherein the promotional indicia is displayed in an electronic format.

6. A computerized method comprising:

providing an advertisement indicia for printing on an envelope in a mailing, wherein the indicia is customized for at least one recipient and wherein the indicia comprises a promotion, a code associated with the at least one recipient, and information associated with a portal;

analyzing the at least one recipient'"'"'s use of the code in the portal;

generating a report based on analyzing the at least one recipient'"'"'s use of the code; and

based on the analyzing of the at least one recipient'"'"'s use of the code, generating a second advertisement indicia online.

7. The method of claim 6 wherein the advertisement indicia is printed on an outside face of the envelope.

8. The method of claim 6 wherein the advertisement indicia complies with postal requirements and local requirements.

9. The method of claim 6 wherein the advertisement indicia promotes an advertiser.

10. The method of claim 9 wherein a sender of the envelope differs from the advertiser.

11. The method of claim 6 wherein the envelope is for a periodic mailing of non-advertising material.

12. The method of claim 6 wherein the code is used in a website.

13. The method of claim 6, further comprising providing a marketplace for auctioning envelope space for printing the advertisement indicia.

14. The method of claim 6, further comprising providing a third advertisement indicia for a recipient that has opted-out of advertising.

15. A method comprising:

providing an on-line auction facilitating offers and sales of an offline advertising campaign directed to a first recipient using a first offline advertising space;

estimating a value of the first advertising space based in part on an analysis of a prior advertising campaign using a second advertising space having at least one characteristic in common with the first advertising space, and a second recipient having at least one characteristic in common with the first recipient;

providing an advertisement indicia customized for the first recipient and the first advertising space; and

associating the advertisement indicia with the first recipient.

16. The method of claim 15 wherein the first advertising space and the second advertising space comprise a location on an outside face of an envelope for a periodic mailing of non-advertising material.

17. The method of claim 15 wherein the advertisement indicia complies with postal requirements and local requirements.

18. The method of claim 15 wherein the advertisement indicia promotes an advertiser.

19. The method of claim 18 wherein a sender of the envelope differs from the advertiser.

20. The method of claim 15 wherein the advertisement indicia comprises a code

21. The method of claim 20 wherein the code is used in a portal.

22. The method of claim 21, further comprising analyzing the first recipient'"'"'s use of the code.

23. The method of claim 22, further comprising generating a report based on the analyzing of the first recipient'"'"'s use of the code.

24. A method comprising:

providing a computerized advertising network for a recipient of an offline promotion comprising at least a code associated with the recipient, and an address of the advertising network;

analyzing data received from the recipient in response to the offline promotion; and

customizing a second promotion based on the analysis.

25. The method of claim 24 wherein the offline promotion comprises promotional indicia printed on an outside face of an envelope.

26. The method of claim 24 wherein the offline promotion comprises promotional indicia viewable on a display.

27. The method of claim 24 further comprising calculating efficiency of an offline promotion based on the analyzed data.

28. The method of claim 24 wherein customizing a second promotion comprises comparing recipient demographic information and the data received from the recipient in response to the offline promotion.

29. A method comprising:

providing a promotion via an advertisement indicia for display on a device, wherein the advertisement indicia comprises at least;

a promotion, a code associated with a recipient, and an address of a portal;

analyzing data received from the recipient in response to the advertisement indicia;

generating a report of effectiveness of the promotion; and

customizing a second promotion based on the analysis.

30. The method of claim 29 wherein the device comprises one of the group consisting of:

cellular telephone, personal digital assistant, hand held communication device, global positioning system device, electronic book, outdoor advertising display, and billboard.

31. The method of claim 29 wherein said code comprises at least one of the group consisting of:

numbers, symbols, letters, and barcodes.

32. The method of claim 29 wherein the portal comprises one of the group consisting of:

a website, and a text message portal.

33. The method of claim 29 further comprising providing an auction for providing the second promotion.

34. A computerized method comprising:

providing envelopes pre-printed with one or more advertising indicia, wherein the one or more advertising indicia comprises;

a promotion, a code associated with at least one benefit, and information associated with a communication portal; and

analyzing use of the code in the communication portal.

35. The method of claim 34 further comprising receiving a payment associated with pre-printing the one or more advertising indicia.

36. The method of claim 34 wherein the one or more advertising indicia subsidizes a purchaser'"'"'s cost of the envelope.