Measuring Exposure To Media Across Multiple Media Delivery Mechanisms

• US 20090307084A1
• Filed: 06/04/2009
• Published: 12/10/2009
• Est. Priority Date: 06/10/2008
• Status: Abandoned Application

• Current Assignee: The Nielsen Company LLC (MOOD Media Corporation)
• Original Assignee: Audience Measurement Technologies, Inc. (MOOD Media Corporation)
• Inventors: Gaffney, Tamara, Klein, Mark D., Monighetti, Brian
• Application Number:
  US12/478,502
• Publication Number:
  US 20090307084A1
• Time in Patent Office: Days
• US Class Current: 705/14.450
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0246 Traffic

Abstract

Exposure to media content across multiple media delivery mechanisms is measured, so as to generate reports of aggregate exposure over multiple delivery mechanisms. The delivery mechanisms can include, for example, television and radio, as well as Internet delivery of web pages or other content viewed on a computer, mobile device, or other electronic device using a browser or other application. Reference signatures are generated for media content items of interest. Monitoring devices and/or software monitor user exposure to media items across multiple delivery mechanisms. Intercepted signatures are generated for the monitored media items. Reports are generated based on comparison of the intercepted signatures with the reference signatures, including analysis of media exposure across multiple delivery mechanisms.

Claims

1. A computer-implemented method for measuring user exposure to media content items across multiple delivery mechanisms, comprising:

transforming a plurality of media content items to obtain a plurality of reference signatures;

in an electronic storage device, storing the obtained reference signatures;

monitoring user exposure to media content items delivered via a first delivery mechanism;

transforming the media content items delivered via the first delivery mechanism to generate a first plurality of intercepted signatures;

monitoring user exposure to media content items delivered via a second delivery mechanism;

transforming the media content items delivered via the second delivery mechanism to generate a second plurality of intercepted signatures;

performing a first comparison by comparing the first plurality of intercepted signatures with at least a subset of the stored reference signatures;

responsive to the first comparison, identifying user exposure to at least one media content item delivered via the first delivery mechanism;

performing a second comparison by comparing the second plurality of intercepted signatures with at least a subset of the stored reference signatures;

responsive to the second comparison, identifying user exposure to at least one media content item delivered via the second delivery mechanism;

generating at least one report indicating the identified user exposure to at least one media content item delivered via the first delivery mechanism and further indicating the identified user exposure to at least one media content item delivered via the second delivery mechanism; and

at an output device, outputting the generated report.

2. The method of claim 1, wherein transforming a plurality of media content items to obtain a plurality of reference signatures comprises:

collecting a plurality of media content items of interest; and

transforming each collected media content item of interest by generating a signature comprising a representation of the media content item.

3. The method of claim 2, wherein collecting a plurality of media content items of interest comprises retrieving a plurality of media content items from a plurality of websites.

4. The method of claim 2, wherein collecting a plurality of media content items of interest comprises at least one selected from the group consisting of:

collecting a plurality of web pages;

collecting a plurality of audio content items; and

collecting a plurality of audiovisual content items.

5. The method of claim 2, wherein collecting a plurality of media content items of interest comprises monitoring at least one reference media content source.

6. The method of claim 5, wherein the at least one reference media content source comprises at least one audio content source.

7. The method of claim 1, wherein:

monitoring user exposure to media content items delivered via a first delivery mechanism comprises monitoring user exposure to media content items of a first type; and

monitoring user exposure to media content items delivered via a second delivery mechanism comprises monitoring user exposure to media content items of a second type.

8. The method of claim 1, wherein:

monitoring user exposure to media content items delivered via a first delivery mechanism comprises monitoring user exposure to web pages; and

monitoring user exposure to media content items delivered via a second delivery mechanism comprises monitoring user exposure to audio content items.

9. The method of claim 1, wherein:

monitoring user exposure to media content items delivered via a first delivery mechanism comprises monitoring user exposure to web-based content; and

monitoring user exposure to media content items delivered via a second delivery mechanism comprises monitoring user exposure to audio content items.

10. The method of claim 9, wherein monitoring user exposure to audio content items comprises detecting ambient audio via a microphone.

11. The method of claim 9, wherein monitoring user exposure to audio content items comprises intercepting an audio stream being played at an electronic device.

12. The method of claim 9, wherein:

transforming a plurality of media content items to obtain a plurality of reference signatures comprises extracting keywords from a plurality of web pages; and

transforming the media content items delivered via the first delivery mechanism to generate a first plurality of intercepted signatures comprises extracting keywords from the monitored user exposure to web-based content.

13. The method of claim 9, wherein:

transforming a plurality of media content items to obtain a plurality of reference signatures comprises performing a hash transformation on the plurality of media content items; and

transforming the media content items delivered via the first delivery mechanism to generate a first plurality of intercepted signatures comprises performing a hash transformation on the monitored user exposure to web-based content.

14. The method of claim 1, wherein generating at least one report comprises generating at least one report identifying at least one relationship between a first user exposure to at least one media content item delivered via the first delivery mechanism and a second user exposure to at least one media content item delivered via the second delivery mechanism.

15. The method of claim 1, wherein generating at least one report comprises generating at least one report identifying at least one relationship between a first user exposure to at least one web-based content item and a second user exposure to at least one audio content item.

16. A computer-implemented method for measuring user exposure to web content, comprising:

transforming a plurality of web content items to obtain a plurality of reference signatures;

in an electronic storage device, storing the obtained reference signatures;

monitoring user exposure to web content items;

transforming the web content items to generate a plurality of intercepted signatures;

comparing the plurality of intercepted signatures with at least a subset of the stored reference signatures;

responsive to the comparison, identifying user exposure to at least one web content item;

generating at least one report indicating the identified user exposure to at least one web content item; and

at an output device, outputting the generated report.

17. The method of claim 16, wherein transforming a plurality of web content items to obtain a plurality of reference signatures comprises:

collecting a plurality of web content items of interest; and

transforming each collected web content item of interest by generating a signature comprising a representation of the web content item.

18. The method of claim 17, wherein collecting a plurality of web content items of interest comprises retrieving a plurality of web content items from a plurality of websites.

19. The method of claim 17, wherein:

transforming a plurality of web content items to obtain a plurality of reference signatures comprises extracting keywords from a plurality of web pages; and

transforming the web content items to generate a plurality of intercepted signatures comprises extracting keywords from the monitored user exposure to web content items.

20. The method of claim 17, wherein:

transforming a plurality of media content items to obtain a plurality of reference signatures comprises performing a hash transformation on the plurality of media content items; and

transforming the web content items to generate a plurality of intercepted signatures comprises performing a hash transformation on the monitored user exposure to web content items.

21. The method of claim 16, at least one of the web content items comprises at least one web page.

22. The method of claim 16, wherein at least one of the web content items comprises an audio content item.

23. The method of claim 22, wherein monitoring user exposure to web content items comprises intercepting an audio stream being played at an electronic device.

24. A computer-implemented method for measuring user exposure to media content items across multiple delivery mechanisms, comprising:

transforming a plurality of media content items to obtain a plurality of reference signatures;

in an electronic storage device, storing the obtained reference signatures;

monitoring user exposure to web pages delivered via a first delivery mechanism;

responsive to the monitored user exposure to web pages, identifying user exposure to at least one web page;

monitoring user exposure to media content items delivered via a second delivery mechanism;

transforming the media content items delivered via the second delivery mechanism to generate a plurality of intercepted signatures;

comparing the plurality of intercepted signatures with at least a subset of the stored reference signatures;

responsive to the comparison, identifying user exposure to at least one media content item delivered via the second delivery mechanism;

generating at least one report indicating the identified user exposure to at least one web page and further indicating the identified user exposure to at least one media content item delivered via the second delivery mechanism; and

at an output device, outputting the generated report.

25. The method of claim 24, wherein:

monitoring user exposure to web pages delivered via a first delivery mechanism comprises identifying uniform resource locators for web pages to which at least one user has been exposed; and

monitoring user exposure to media content items delivered via a second delivery mechanism comprises monitoring user exposure to audio content items.

26. A computer program product for measuring user exposure to media content items across multiple delivery mechanisms, comprising:

a computer-readable storage medium; and

computer program code, encoded on the medium, for causing a processor to perform the steps of;

transforming a plurality of media content items to obtain a plurality of reference signatures;

in an electronic storage device, storing the obtained reference signatures;

monitoring user exposure to media content items delivered via a first delivery mechanism;

transforming the media content items delivered via the first delivery mechanism to generate a first plurality of intercepted signatures;

monitoring user exposure to media content items delivered via a second delivery mechanism;

transforming the media content items delivered via the second delivery mechanism to generate a second plurality of intercepted signatures;

performing a first comparison by comparing the first plurality of intercepted signatures with at least a subset of the stored reference signatures;

responsive to the first comparison, identifying user exposure to at least one media content item delivered via the first delivery mechanism;

performing a second comparison by comparing the second plurality of intercepted signatures with at least a subset of the stored reference signatures;

responsive to the second comparison, identifying user exposure to at least one media content item delivered via the second delivery mechanism;

generating at least one report indicating the identified user exposure to at least one media content item delivered via the first delivery mechanism and further indicating the identified user exposure to at least one media content item delivered via the second delivery mechanism; and

at an output device, outputting the generated report.

27. The computer program product of claim 26, wherein the computer program code for causing a processor to perform the step of transforming a plurality of media content items to obtain a plurality of reference signatures comprises computer program code for causing a processor to perform the steps of:

collecting a plurality of media content items of interest; and

transforming each collected media content item of interest by generating a signature comprising a representation of the media content item.

28. The computer program product of claim 27, wherein the computer program code for causing a processor to perform the step of collecting a plurality of media content items of interest comprises computer program code for causing a processor to perform at least one selected from the group consisting of:

collecting a plurality of web pages;

collecting a plurality of audio content items; and

collecting a plurality of audiovisual content items.

29. The computer program product of claim 27, wherein the computer program code for causing a processor to perform the step of collecting a plurality of media content items of interest comprises computer program code for causing a processor to perform the step of monitoring at least one audio content source.

30. The computer program product of claim 26, wherein:

the computer program code for causing a processor to perform the step of monitoring user exposure to media content items delivered via a first delivery mechanism comprises computer program code for causing a processor to perform the step of monitoring user exposure to media content items of a first type; and

the computer program code for causing a processor to perform the step of monitoring user exposure to media content items delivered via a second delivery mechanism comprises computer program code for causing a processor to perform the step of monitoring user exposure to media content items of a second type.

31. The computer program product of claim 26, wherein:

the computer program code for causing a processor to perform the step of monitoring user exposure to media content items delivered via a first delivery mechanism comprises computer program code for causing a processor to perform the step of monitoring user exposure to web pages; and

the computer program code for causing a processor to perform the step of monitoring user exposure to media content items delivered via a second delivery mechanism comprises computer program code for causing a processor to perform the step of monitoring user exposure to audio content items.

32. The computer program product of claim 26, wherein:

the computer program code for causing a processor to perform the step of monitoring user exposure to media content items delivered via a first delivery mechanism comprises computer program code for causing a processor to perform the step of monitoring user exposure to web-based content; and

the computer program code for causing a processor to perform the step of monitoring user exposure to media content items delivered via a second delivery mechanism comprises computer program code for causing a processor to perform the step of monitoring user exposure to audio content items.

33. A computer program product for measuring user exposure to web content, comprising:

a computer-readable storage medium; and

computer program code, encoded on the medium, for causing a processor to perform the steps of;

transforming a plurality of web content items to obtain a plurality of reference signatures;

in an electronic storage device, storing the obtained reference signatures;

monitoring user exposure to web content items;

transforming the web content items to generate a plurality of intercepted signatures;

comparing the plurality of intercepted signatures with at least a subset of the stored reference signatures;

responsive to the comparison, identifying user exposure to at least one web content item;

generating at least one report indicating the identified user exposure to at least one web content item; and

at an output device, outputting the generated report.

34. A computer program product for measuring user exposure to media content items across multiple delivery mechanisms, comprising:

a computer-readable storage medium; and

computer program code, encoded on the medium, for causing a processor to perform the steps of;

transforming a plurality of media content items to obtain a plurality of reference signatures;

in an electronic storage device, storing the obtained reference signatures;

monitoring user exposure to web pages delivered via a first delivery mechanism;

responsive to the monitored user exposure to web pages, identifying user exposure to at least one web page;

monitoring user exposure to media content items delivered via a second delivery mechanism;

transforming the media content items delivered via the second delivery mechanism to generate a plurality of intercepted signatures;

comparing the plurality of intercepted signatures with at least a subset of the stored reference signatures;

responsive to the comparison, identifying user exposure to at least one media content item delivered via the second delivery mechanism;

generating at least one report indicating the identified user exposure to at least one web page and further indicating the identified user exposure to at least one media content item delivered via the second delivery mechanism; and

at an output device, outputting the generated report.

35. The computer program product of claim 34, wherein the web-based content comprises at least one web page.

36. A system for measuring user exposure to media content items across multiple delivery mechanisms, comprising:

a reference signature generator, for transforming a plurality of media content items to obtain a plurality of reference signatures;

an electronic storage device, for storing the obtained reference signatures;

a first user exposure monitoring device, for monitoring user exposure to media content items delivered via a first delivery mechanism and for transforming the media content items delivered via the first delivery mechanism to generate a first plurality of intercepted signatures;

a second user exposure monitoring device, for monitoring user exposure to media content items delivered via a second delivery mechanism and for transforming the media content items delivered via the second delivery mechanism to generate a second plurality of intercepted signatures;

a signature comparison module, for;

performing a first comparison by comparing the first plurality of intercepted signatures with at least a subset of the stored reference signatures;

responsive to the first comparison, identifying user exposure to at least one media content item delivered via the first delivery mechanism;

performing a second comparison by comparing the second plurality of intercepted signatures with at least a subset of the stored reference signatures; and

responsive to the second comparison, identifying user exposure to at least one media content item delivered via the second delivery mechanism;

a report generator, for generating at least one report indicating the identified user exposure to at least one media content item delivered via the first delivery mechanism and further indicating the identified user exposure to at least one media content item delivered via the second delivery mechanism; and

an output device, for outputting the generated report.

37. The system of claim 36, wherein at least one of the user exposure monitoring devices comprises a mobile device comprising a microphone for detecting ambient audio.

38. A system for measuring user exposure to web content, comprising:

a reference signature generator, for transforming a plurality of web content items to obtain a plurality of reference signatures;

an electronic storage device, for storing the obtained reference signatures;

a user exposure monitoring device, for monitoring user exposure to web content items and for transforming the web content items to generate a plurality of intercepted signatures;

a signature comparison module, for;

comparing the plurality of intercepted signatures with at least a subset of the stored reference signatures; and

responsive to the comparison, identifying user exposure to at least one web content item;

a report generator, for generating at least one report indicating the identified user exposure to at least one web content item; and

an output device, for outputting the generated report.

39. A system for measuring user exposure to media content items across multiple delivery mechanisms, comprising:

a reference signature generator, for transforming a plurality of media content items to obtain a plurality of reference signatures;

an electronic storage device, for storing the obtained reference signatures;

a first user exposure monitoring device, for monitoring user exposure to web pages delivered via a first delivery mechanism and for, responsive to the monitored user exposure to web pages, identifying user exposure to at least one web page;

a second user exposure monitoring device, for monitoring user exposure to media content items delivered via a second delivery mechanism and for transforming the media content items delivered via the second delivery mechanism to generate a plurality of intercepted signatures;

a signature comparison module, for;

comparing the plurality of intercepted signatures with at least a subset of the stored reference signatures; and

responsive to the comparison, identifying user exposure to at least one media content item delivered via the second delivery mechanism;

a report generator, for generating at least one report indicating the identified user exposure to at least one web page and further indicating the identified user exposure to at least one media content item delivered via the second delivery mechanism; and

an output device, for outputting the generated report.

40. The system of claim 39, wherein the second user exposure monitoring devices comprises a mobile device comprising a microphone for detecting ambient audio.