CONTENT DISPLAYING DEVICE AND IN-CONTENT ADVERTISEMENT DISPLAY METHOD

• US 20090307095A1
• Filed: 06/20/2007
• Published: 12/10/2009
• Est. Priority Date: 09/19/2006
• Status: Active Grant

• Current Assignee: Sony Computer Entertainment Incorporated (Sony Group Corp.)
• Original Assignee: Sony Computer Entertainment Incorporated (Sony Group Corp.)
• Inventors: Nishino, Hideaki, Chatani, Masayuki
• Granted Patent: US 8,818,866 B2
• Time in Patent Office: Days
• US Class Current: 705/14.730
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

An advertisement inserted in contents of, for example, a game does not serve its purpose after a while. An advertisement-information reception unit (112) receives an advertisement-space definition file (32). The advertisement-space definition file (32) is a file that defines an advertisement space for an advertisement to be inserted when contents are displayed and an advertising agency is assigned to the advertisement space. An assignment changing unit (116) cancels the assignment of an advertising agency, whose license has expired, to the advertisement space even when the advertising agency is assigned to the advertising space in the advertisement-space definition file (32). An advertisement downloading unit (118) downloads advertisement data to be inserted in the advertisement space from the server of the advertising agency validly assigned to the advertisement space. A rendering engine (130) inserts, when displaying the contents on a screen, the downloaded advertisement in the advertisement space and displays accordingly.

Claims

1. A content display processing apparatus comprising:

an advertisement-information reception unit operative to receive and store in a memory an advertisement-space definition file, which is a file that defines an advertisement space for an advertisement to be inserted when contents are displayed, where at least one of a plurality of advertising agencies that deliver advertisements to the advertisement space is assigned to the advertisement space, and operative to receive and store in the memory a license list that stores information related to the validity of the license of the advertising agency;

an advertisement downloading unit operative to download, in reference to the advertisement-space definition file stored in the memory, advertisement data to be inserted in the advertisement space from the server of the advertising agency assigned to the advertisement space;

a display processing unit operative to insert, when displaying the contents on a screen, the downloaded advertisement in the corresponding advertisement space in the contents and to display accordingly; and

an assignment changing unit operative to cancel, in reference to the license list stored in the memory, the assignment of an advertising agency, whose license has expired, to the advertisement space even when the advertising agency is assigned to the advertising space in the advertisement-space definition file.

2. The content display processing apparatus according to claim 1 wherein the advertisement-information reception unit receives the latest advertisement-space definition file every time a user views contents and updates the details of the advertisement-space definition file stored in the memory.

4. The content display processing apparatus according to claim 1 wherein the advertisement-information reception unit receives the latest license list every time a user views contents and updates the details of the license list stored in the memory.

5. The content display processing apparatus according to claim 1 wherein the display processing unit inserts, when no advertising agency having a valid license is assigned to an advertisement space as a result of the assignment changing unit invalidating, with regard to the advertisement space an advertising agency whose license has expired, a default image in the advertisement space and displays accordingly.

3. (canceled)

6. A computer program product comprising:

an advertisement-information reception module that receives both an advertisement-space definition file, which is a file that defines an advertisement space for an advertisement to be inserted when contents are displayed, where at least one of a plurality of advertising agencies that deliver advertisements to the advertisement space is assigned to the advertisement space and a license list that stores the information related to the validity of the license of the advertising agency;

an assignment changing module that cancels, in reference to the license list, the assignment of an advertising agency, whose license has expired, to the advertisement space even when the advertising agency is assigned to the advertising space in the advertisement-space definition file; and

an advertisement downloading module that downloads, in reference to the advertisement-space definition file, advertisement data to be inserted in the advertisement space from the server of the advertising agency validly assigned to the advertisement space.

7. A method of displaying an advertisement in contents comprising:

receiving both an advertisement-space definition file, which is a file that defines an advertisement space for an advertisement to be inserted when contents are displayed, where at least one of a plurality of advertising agencies that deliver advertisements to the advertisement space is assigned to the advertisement space and a license list that stores the information related to the validity of the license of the advertising agency;

canceling, in reference to the license list, the assignment of an advertising agency, whose license has expired, to the advertisement space even when the advertising agency is assigned to the advertising space in the advertisement-space definition file;

downloading, in reference to the advertisement-space definition file, advertisement data to be inserted in the advertisement space from the server of the advertising agency validly assigned to the advertisement space; and

inserting, when displaying the contents on a screen, the downloaded advertisement in the corresponding advertisement space in the contents and displaying accordingly.