SYSTEM, METHOD AND COMPUTER PROGRAM PRODUCT FOR DYNAMICALLY ENHANCING AN APPLICATION EXECUTING ON A COMPUTING DEVICE

• US 20090307173A1
• Filed: 08/18/2009
• Published: 12/10/2009
• Est. Priority Date: 12/01/2005
• Status: Active Grant

• Current Assignee: Exent Technologies Incorporated
• Original Assignee: Exent Technologies Incorporated
• Inventors: Tzruya, Yoav M., Twig, Uri, Sheory, Ohad
• Granted Patent: US 8,069,136 B2
• Time in Patent Office: Days
• US Class Current: 706/47
• CPC Class Codes: G06F 9/4486 Formation of subprogram jump address
• CPC Class Codes: G06F 9/451 Execution arrangements for user interfaces
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0252 based on events or environment, e.g. weather or festivals
• CPC Class Codes: G06Q 30/0272 Period of advertisement exposure
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A system is described that dynamically enhances a software application executing on a computing device without having to change and recompile the original application code. The system includes a staging environment that monitors the execution of the application and indexes each item of graphical and/or audio information generated by the application into a first database. A second database is then populated by manual or automated means with one or more business rules, wherein each business rule is associated with one or more of the objects indexed in the first database. The system further includes a run-time environment that identifies items of graphics and/or audio information as they are generated by the application during run-time, uses the second database to determine if an identified item is associated with a business rule, and, responsive to a determination that an identified item is associated with a business rule, applies the business rule.

Claims

1. A method, comprising:

(a) intercepting a function call to an application programming interface (API) generated by a software application executing on a first computing device;

(b) determining if information associated with the function call intercepted in step (a) is associated with a business rule; and

(c) augmenting graphics or audio content to be played back by on behalf of the software application responsive to a determination that the information associated with the function call is associated with a business rule;

wherein steps (a), (b) and (c) are performed by software components that are provided on the first computing device in a manner that does not require recompiling of source code associated with the software application.

2. The method of claim 1, wherein step (c) comprises:

altering an appearance of a graphics object.

3. The method of claim 1, wherein step (c) comprises:

preventing rendering or playing back of a graphics or audio object.

4. The method of claim 1, wherein step (c) comprises:

rendering or playing back a graphics or audio object that would otherwise not be rendered or played back on behalf of the software application.

5. The method of claim 1, wherein step (c) comprises:

rendering or playing back a first graphics or audio object in the place of a second graphics or audio object.

6. The method of claim 1, wherein step (c) comprises:

rendering or playing back advertising content.

7. The method of claim 1, wherein step (c) comprises:

rendering video game controls information within a graphic display area associated with the software application.

8. The method of claim 1, wherein step (c) comprises:

rendering or playing back a graphics or audio message related to a trial use period of the software application.

9. The method of claim 1, wherein step (c) comprises:

rendering or playing back a graphics or audio message intended to alert a user about an end of an allowed time for using the software application.

10. The method of claim 1, wherein step (c) comprises:

rendering a pointer associated with a user input device to a predefined region of a display screen based on a location of an object and a criteria associated with the object.

11. The method of claim 10, wherein rendering the pointer associated with the user input device to the predefined region of the display screen comprises:

moving the pointer over a menu item rendered on behalf of the software application.

12. The method of claim 1, wherein step (c) comprises:

manipulating a scene to be rendered on behalf of the software application.

13. The method of claim 12, wherein manipulating the scene comprises at least one of:

manipulating a manner in which the scene is projected;

modifying a dimension or shape of a scene object or scene image;

changing a point of view associated with the scene;

changing lighting definitions associated with the scene; and

changing shader definitions associated with the scene.

14. The method of claim 1, wherein step (b) comprises at least one of (i) identifying that a user has achieved a particular level in a video game, (ii) identifying that the user has achieved a certain achievement in the video game;

and (iii) identifying that the user has achieved a certain score in the video game; and

wherein step (c) comprises rendering achievement information to a graphic display associated with the software application.

15. The method of claim 14, further comprising:

sending achievement information to a remote server.

16. The method of claim 1, further comprising:

(i) intercepting function calls to an API generated by the software application during execution on a second computing device;

(ii) indexing information associated with the function calls intercepted in step (i) in a first database;

(iii) associating business rules with the information indexed in step (ii) in a second database; and

(iv) making the second database available to the first computing device;

wherein step (b) comprises determining if the information associated with the function call intercepted in step (a) is associated with a business rule stored in the second database.

17. A computer system, comprising:

at least one processor; and

a memory in communication with the at least one processor, the memory storing a plurality of components for execution by the at least one processor, the plurality of components including;

a software application;

an interception component to intercept a function call to an application programming interface (API) generated by the software application during execution;

business logic to determine if information associated with the intercepted function call is associated with a business rule and to augment graphics or audio content to be rendered or played back on behalf of the software application responsive to a determination that the information associated with the function call is associated with the business rule,

wherein the interception component and the business logic comprise software components provided in a manner that does not require recompiling of source code associated with the software application.

18. The computer system of claim 17, wherein the business logic augments the graphics or audio content to be rendered or played back on behalf of the software application by altering an appearance of a graphics object.

19. The computer system of claim 17, wherein the business logic augments the graphics or audio content to be rendered or played back on behalf of the software application by preventing rendering or playing back of a graphics or audio object.

20. The computer system of claim 17, wherein the business logic augments the graphics or audio content to be rendered or played back on behalf of the software application by rendering or playing back a graphics or audio object that would otherwise not be rendered or played back on behalf of the software application.

21. The computer system of claim 17, wherein the business logic augments the graphics or audio content to be rendered or played back on behalf of the software application by rendering or playing back a first graphics or audio object in the place of a second graphics or audio object.

22. The computer system of claim 17, wherein the business logic augments the graphics or audio content to be rendered or played back on behalf of the software application by rendering or playing back advertising content.

23. The computer system of claim 17, wherein the business logic augments the graphics or audio content to be rendered or played back on behalf of the software application by rendering video game controls information within a graphic display area associated with the software application.

24. The computer system of claim 17, wherein the business logic augments the graphics or audio content to be rendered or played back on behalf of the software application by rendering or playing back a graphics or audio message related to a trial use period of the software application.

25. The computer system of claim 17, wherein the business logic augments the graphics or audio content to be rendered or played back on behalf of the software application by rendering or playing back a graphics or audio message intended to alert a user about an end of an allowed time for using the software application.

26. The computer system of claim 17, wherein the business logic augments the graphics or audio content to be rendered or played back on behalf of the software application by rendering a pointer associated with a user input device to a predefined region of a display screen based on a location of an object and a criteria associated with the object.

27. The computer system of claim 26, wherein the business logic renders the pointer associated with the user input device to the predefined region of the display screen by rendering the pointer over a menu item rendered on behalf of the software application.

28. The computer system of claim 17, wherein the business logic augments the graphics or audio content to be rendered or played back on behalf of the software application by manipulating a scene to be rendered on behalf of the software application.

29. The computer system of claim 28, wherein the business logic manipulates the scene by performing one or more of:

manipulating a manner in which the scene is projected;

modifying a dimension or shape of a scene object or scene image;

changing a point of view associated with the scene;

changing lighting definitions associated with the scene; and

changing shader definitions associated with the scene.

30. A computer program product comprising a computer usable medium having control logic stored therein, said control logic comprising:

first computer readable program code means for causing a computer to intercept a function call to an application programming interface (API) generated by a software application during execution;

second computer readable program code means for causing the computer to determine if information associated with the intercepted function call is associated with a business rule; and

third computer readable program code means for causing the computer to augment graphics or audio content to be rendered or played back on behalf of the software application responsive to a determination that the information associated with the function call is associated with the business rule

wherein the first computer readable program code means, the second computer readable program code means and the third computer readable program code means are provided in a manner that does not require recompiling of source code associated with the software application.