System And Method Of Performing Location Analytics

• US 20090307263A1
• Filed: 06/06/2008
• Published: 12/10/2009
• Est. Priority Date: 06/06/2008
• Status: Abandoned Application

• Current Assignee: Sense Networks, Inc. (Samarion SE)
• Original Assignee: Sense Networks, Inc. (Samarion SE)
• Inventors: Jebara, Tony, Rao, Girish, Pentland, Alex (Sandy), Skibiski, Greg, Loecher, Markus, Uechi, Jason, Lemke, Christine, Mattiello, Joseph, Shaw, Blake
• Application Number:
  US12/134,634
• Publication Number:
  US 20090307263A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G01C 21/3476 using point of interest [POI] information, e.g. a route passing visible POIs
• CPC Class Codes: G01C 21/3641 Personalized guidance, e.g. limited guidance on previously travelled routes
• CPC Class Codes: G01C 21/3679 Retrieval, searching and output of POI information, e.g. hotels, restaurants, shops, filling stations, parking facilities G01C21/3611 takes precedence
• CPC Class Codes: G01C 21/3682 output of POI information on a road map G01C21/3614, G01C21/3685 take precedence
• CPC Class Codes: G06F 15/16 Combinations of two or more digital computers each having at least an arithmetic unit, a program unit and a register, e.g. for a simultaneous processing of several programs coordinating program control therefor G06F9/52; in regulating and control system G05B
• CPC Class Codes: G06F 16/00 Information retrieval; Database structures therefor; File system structures therefor
• CPC Class Codes: G06F 16/9537 Spatial or temporal dependent retrieval, e.g. spatiotemporal queries
• CPC Class Codes: G06F 3/00 Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0631 Item recommendations
• CPC Class Codes: G06Q 50/01 Social networking
• CPC Class Codes: G08G 1/0969 having a display in the form of a map
• CPC Class Codes: H04M 1/72457 according to geographic location
• CPC Class Codes: H04M 11/04 with alarm systems, e.g. fire, police or burglar alarm systems
• CPC Class Codes: H04N 21/4524 involving the geographical location of the client retrieval from the Internet by querying based on geographical locations G06F16/9537; systems specially adapted for using geographical information in broadcast systems H04H60/70; protocols in which the network application is adapted for the location of the user terminal in communication control or processing H04L67/52; services making use of the location of users or terminals in wireless networks H04W4/02; locating users or terminals in wireless networks H04W64/00
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/029 Location-based management or tracking services

Abstract

A system and method are provided for associating location data from one or more unique sources. The place and time of a unique location enabled device are associated with stored demographic information relating to the particular place and particular time. The place and time of the unique location enabled device are associated with a historical record of past locations and time of locations that the device has been. Based on the association of demographical information and historical information, the unique location enable device is assigned to one or more groups or tribes. The location of all members of the group or tribe can be aggregated and exported for further analysis or display, thereby showing all group or tribe members at a particular time and place.

Claims

1. A computer implemented method of conveying aggregate location based information comprising:

receiving one or more individualized datapoints;

associating one or more demographics profiles with the individualized data point;

aggregating the individualized datapoint and associated demographic with a second location data point having a second associated demographic profile; and

exporting the aggregate location data.

2. The computer implemented method of claim 1 wherein the received individualized data is associated with an individual user.

3. The computer implemented method of claim 1 wherein the received individualized data point is associated with an individual location enabled device.

4. The computer implemented method of claim 1 wherein the received individualized data point is associated with a mobile device.

5. The computer implemented method of claim 1 wherein the received individualized data point is anonymously associated with a specific user.

6. The computer implemented method of claim 5 wherein in the received individualized data point is associated with at least one user and received from a data provider or data aggregator.

7. The computer implemented method of claim 1 wherein individualized data is received in real time.

8. The computer implemented method of claim 1 wherein the individualized data is received according to a predetermined schedule.

9. The computer implemented method of claim 1 wherein individualized data is received according to a source profile.

10. The computer implemented method of claim 1 wherein the received one or more individualized datapoints is associated with a historical file.

11. The computer implemented method of claim 9 wherein the association of the source profile with the individualized datapoint maintains the anonymity of the user.

12. The computer implemented method of claim 1 wherein the demographic profile comprises historical location data points.

13. The computer implemented method of claim 1 wherein the demographic profile comprises information from the group comprising:

Census Bureau data, financial demographics, social demographics, tribe/group demographics, historical demographical information;

derived demographic information;

gender;

race;

educational level;

historical geographic information;

or user entered information/preferences.

14. The computer implemented method of claim 1 wherein associating further comprises disassociating the individualized data point from any historical associated demographics.

15. The computer implemented method of claim 1 wherein associating further comprises selectively disassociating historical associated demographics from the individualized data point.

16. The computer implemented method of claim 1 wherein associating further comprises disassociating the individualized data point from any historical location information.

17. The computer implemented method of claim 1 wherein associating further comprises selectively disassociating historical location information from the individualized data point.

18. The computer implemented method of claim 1 wherein the individualized datapoint and associated demographic and the second individualized data point and second associated demographic are related to the same user.

19. The computer implemented method of claim 1 wherein the individualized datapoint and associated demographic and the second individualized data point and second associated demographic are unrelated to the same user.

20. The computer implemented method of claim 1 wherein aggregating further comprises deriving one or more tribes related to the individualized datapoint, associated demographic, second individualized data point, and second associated demographic.

21. The computer implemented method of claim 1 wherein aggregating further comprises identifying the individualized data point with one or more tribes based on a derived associated demographic

22. The computer implemented method of claim 1 wherein aggregating further comprises recommending items of interest associated with a tribe.

23. The computer implemented method of claim 1 wherein aggregating further comprises recommending items of interest associated with a historical record of an individualized data point.

24. The computer implemented method of claim 1 wherein aggregating further comprises identifying the individualized datapoint with all possible tribes of interest.

25. The computer implemented method of claim 1 wherein aggregating further comprises indexing tribe activity based on tribe historical location data with one or more indicators.

26. The computer implemented method of claim 1 wherein aggregating further comprises linking consumer information with the individualized datapoint based on tribes of interest to the individualized data point.

27. The computer implemented method of claim 1 wherein a plurality of individualized data points associated and aggregated with a tribe are exported to a display on a user interface.

28. The computer implemented method of claim 1 wherein a plurality of individualized data points are exported to a display including a map of an area of interest.

29. The computer implemented method of claim 1 wherein a plurality of individualized data points are exported to a display in real time.

30. The computer implemented method of claim 1 wherein all tribes associated with an individualized data point are exported to a display including an area of interest.

31. The computer implemented method of claim 1 wherein tribes are selectively displayed on a map of an area of interest.

32. The computer implemented method of claim 1 wherein items of interest associated with a tribe are displayed on a map of an area of interest.

33. A computer readable medium having stored thereon a computer program that, when executed, causes a computer to perform the steps of:

receiving one or more individualized data points;

associating one or more demographics profiles with the individualized data point;

aggregating the individualized data point and associated demographic with a second location data point having a second associated demographic profile; and

exporting the aggregated individualized data point and second location data point.

34. A system for determining and conveying aggregate location based information comprising:

a network;

one or more location enabled user devices in communication with the network, wherein the one or more location enabled user devices have an individualized location data point; and

a processor in communication with the network, wherein the processor receives one or more individualized location data points from the one or more location enabled user devices, the processor associates the one or more individualized location data points with one or more demographic profiles and aggregates the individualized location data point having the associated demographic profile with a second location data point having a second associated demographic profile, and exports the aggregated individualized location data point and the second location data point to the network.