SYSTEM TO DELIVER TARGETED ADVERTISEMENTS IN A LIVE VIDEO STREAM

• US 20090307722A1
• Filed: 12/10/2008
• Published: 12/10/2009
• Est. Priority Date: 12/10/2007
• Status: Abandoned Application

• Current Assignee: Jesse Ernest Gross
• Original Assignee: Jesse Ernest Gross
• Inventors: Gross, Jesse Ernest
• Application Number:
  US12/331,448
• Publication Number:
  US 20090307722A1
• Time in Patent Office: Days
• US Class Current: 725/34
• CPC Class Codes: H04N 21/235 Processing of additional data, e.g. scrambling of additional data or processing content descriptors
• CPC Class Codes: H04N 21/25883 being end-user demographical data, e.g. age, family status or address arrangements for identifying locations of users in broadcast systems H04H60/52
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/435 Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
• CPC Class Codes: H04N 21/6543 for forcing some client operations, e.g. recording remote booting in general G06F9/4416
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

A system for inserting video advertisements into a video stream that does not require the inserted video advertisements to be determined at the time of the creation of the video stream. The choice of advertisement to insert is controlled by a targeting mechanism that can use any number of factors to decide which advertisement is displayed. These factors can include characteristics that are specific to individual users. The system is capable of operating over a delivery mechanism where bandwidth must be conserved, such as the Internet.

Claims

1. Apparatus for use in transporting video via a delivery mechanism, the apparatus comprising:

a video player capable of displaying video to a viewer, a plurality of video objects which may be displayed on said video player, one or more inserted video objects selected from the group of video objects and a targeting mechanism used to chose inserted video objects wherein video player displays inserted video objects before or after the display of other video objects, said inserted video object is not required to be predetermined at the time of creation of other video objects, and wherein display of the inserted video object is to be controlled by the targeting mechanism.

2. The apparatus in claim 1 wherein the video player contains means for rendering video objects in a manner such that the transition between video objects appears seamless to the viewer.

3. The apparatus in claim 2 wherein the inserted video object is an inserted advertisement.

4. The apparatus in claim 3 wherein the inserted advertisement is an interstitial advertisement.

5. The apparatus in claim 4 wherein said delivery and targeting mechanisms contain means for different viewers to see different inserted advertisements.

6. The apparatus in claim 5 wherein the targeting mechanism is principally controlled by demographic information when deciding which advertisement to insert.

7. The apparatus in claim 6 wherein the delivery mechanism is the Internet.

8. The apparatus in claim 7 wherein the delivery mechanism contains means for ensuring that the delay between the event and viewing is small enough to be considered real-time.