DEMONSTRATIVE METHODS FOR PAPER TOWEL PRODUCTS

• US 20090311660A1
• Filed: 06/13/2008
• Published: 12/17/2009
• Est. Priority Date: 06/13/2008
• Status: Abandoned Application

• Current Assignee: The Procter & Gamble Company
• Original Assignee: The Procter & Gamble Company
• Inventors: Imholt, Jane Kathryn, Wiwi, Kevin Mitchell
• Application Number:
  US12/138,778
• Publication Number:
  US 20090311660A1
• Time in Patent Office: Days
• US Class Current: 434/365
• CPC Class Codes: B65D 2203/00 Decoration means, markings, information elements, contents indicators see also B65D5/4212, B65D33/004
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G09B 25/00 Models for purposes not provided for in G09B23/00, e.g. full-sized devices for demonstration purposes model vehicles, tracks therefor, models in the nature of toys A63H

Abstract

Demonstrative methods for sanitary tissue products, for example paper towel products, and more particularly, methods for demonstrating wet pilling differences between two or more paper towel products and paper towel product packages and marketing articles that evidence wet pilling differences between paper towel products are provided.

Claims

1. A method for demonstrating to a consumer wet pilling property differences between two paper towel products, the method comprising the steps of:

a. subjecting a first paper towel product and a second paper towel product to a wet pilling test method, which produces results that demonstrate to a consumer the wet pilling property differences between the first and second paper towel products; and

b. presenting the results to the consumer.

2. The method according to claim 1 wherein the step of presenting the results to the consumer comprises airing a television commercial.

3. The method according to claim 1 wherein the step of presenting the results to the consumer comprises placing the results on the Internet.

4. The method according to claim 1 wherein the step of presenting the results to the consumer comprises distributing a print advertisement.

5. The method according to claim 1 wherein the step of presenting the results to the consumer comprises distributing the results on paper towel product packages.

6. The method according to claim 1 wherein the step of presenting the results to the consumer comprises displaying the results on an in-store display.

7. The method according to claim 1 wherein the step of presenting the results to the consumer comprises displaying the results on a billboard.

8. The method according to claim 1 wherein the step of presenting the results to the consumer comprises visually, numerically and/or graphically presenting the results to the consumer.

9. The method according to claim 1 wherein the results comprise the number of pills produced by each of the first and second paper towel products.

10. The method according to claim 1 wherein the results comprise the size of pills produced by each of the first and second paper towel products.

11. The method according to claim 1 wherein the wet pilling test method comprises the steps of:

a. applying moisture to the first and second paper towel products; and

b. wiping the moistened first and second paper towel products across a test surface such that the wet pilling property differences between the first and second paper towel products is visible to a consumer.

12. The method according to claim 11 wherein the test surface comprise felt.

13. The method according to claim 11 wherein the wiping step comprises a simulated, in-use wiping process.

14. A paper towel product package housing a paper towel product, the package comprising non-textual indicia that evidences to a consumer of the paper towel product that the paper towel product exhibits a wet pilling property different from another paper towel product.

15. The paper towel product package according to claim 14 wherein the non-textual indicia is selected from the group consisting of:

pictures, graphs, drawings, representations, images, icons and mixtures thereof.

16. A marketing article comprising non-textual indicia that evidences to a consumer of a paper towel product that the paper towel product exhibits a wet pilling property different from another paper towel product.

17. The marketing article according to claim 16 wherein the non-textual indicia is selected from the group consisting of:

pictures, graphs, drawings, representations, images, icons and mixtures thereof.

18. The marketing article according to claim 16 wherein the marketing article is selected from the group consisting of:

print advertisements, in-store display advertisements, billboard advertisements, television advertisements, Internet advertisements and mixtures thereof.