Systems and Methods To sort Listings of Different Types

• US 20090313031A1
• Filed: 06/11/2008
• Published: 12/17/2009
• Est. Priority Date: 06/11/2008
• Status: Abandoned Application

• Current Assignee: YellowPages.com LLC (Mudrick Capital Management LP)
• Original Assignee: YellowPages.com LLC (Mudrick Capital Management LP)
• Inventors: Lee, Jensen
• Application Number:
  US12/137,357
• Publication Number:
  US 20090313031A1
• Time in Patent Office: Days
• US Class Current: 705/1.100
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

Systems and methods are provided to facilitate the presentation of listings of different types as an ordered list. For example, subscription listings and pay for performance listings can be sorted into a mixed list to balance the protection of subscriptions for stable and long term revenue, and the presentation of pay for performance listings that can increase short term revenue.

Claims

1. A method implemented on a data processing system, the method comprising:

identifying a plurality of subscription listings and a plurality of pay for performance listings;

comparing values of the pay for performance listings with values of the subscription listings, wherein the values of the subscription listings are based at least in part on renewal of subscriptions; and

sorting the plurality of subscription listings and the plurality of pay for performance listings into one ordered list based on the comparing of the values of the pay for performance listings with the values of the subscription listings.

2. The method of claim 1, further comprising:

dividing the subscription listings into a plurality of groups;

dividing the pay for performance listings into a plurality of groups based on a plurality of thresholds corresponding to the groups of subscription listings;

wherein the sorting comprises interleaving the groups of subscription listings and the groups of pay for performance listings.

3. The method of claim 2, further comprising:

determining average performance of the groups of the subscription listings; and

determining the plurality of thresholds based on the average performance of the groups of the subscription listings.

4. The method of claim 2, further comprising:

determining a business category of the subscription listings and the pay for performance listings; and

determining the plurality of thresholds based on average performance of subscription listings of a plurality of subscription levels in the business category.

5. The method of claim 2, wherein the groups of subscription listings include a first group identified based on subscription fee;

and the first group of the subscription listings is unconditionally provided with priority higher than the pay for performance listings in the ordered list.

6. The method of claim 2, wherein the interleaving comprises:

sorting the groups of the subscription listings according to subscription fee;

sorting the groups of the pay for performance listings according to bid price; and

unconditionally placing a group of the subscription listings above the groups of the pay for performance listings.

7. The method of claim 2, wherein each of the groups of the pay for performance listings is sorted according to bid prices for performance.

8. The method of claim 7, wherein the pay for performance listings are charged according to the bid prices in response to connecting a telephone call as a result of a presentation of a listing.

9. The method of claim 8, further comprising:

determining a number of telephone calls connected via presentations of a group of the subscription listings;

determining an average price per telephone call connected via presentation of the group of the subscription listings; and

determining one of the plurality of the thresholds based on the average price.

10. The method of claim 7, wherein the pay for performance listings are charged according to the bid prices in response to forwarding a web request as a result of a presentation of a listing.

11. The method of claim 7, wherein the values of the pay for performance listings are based at least in part on the bid prices and a conversion rate between presentation and performance.

12. The method of claim 2, wherein each of the groups of pay for performance listings is sorted according to prices to charge customers of the pay for performance listings;

and the values of the pay for performance listings are based at least in part on fees determined based on the prices.

13. The method of claim 1, further comprising:

appending free listings after the ordered list.

14. The method of claim 13, wherein the subscription listings, the pay for performance listings and the free listings provide telephonic contact of businesses of services or products.

15. A machine readable media storing instructions, the instructions causing a data processing system to perform a method, the method comprising:

receiving a search request for listings of services or products;

responsive to the search request, identifying a plurality of listings, including subscription listings and pay for performance listings, wherein the subscription listings offer periodic subscription fees for priority in search results and the pay for performance listings offer fees to be charged in response to a predetermined event that is a result of presentation of the pay for performance listings; and

sorting the plurality of listings, including the subscription listings and the pay for performance listings, into an ordered list to increase revenue for a time period longer than a subscription period of the subscription listings.

16. The media of claim 15, wherein the predetermined event comprises connecting a telephone call to a telephonic contact associated with a pay for performance listing;

and the method further comprises;

tracking telephone calls to telephonic contacts associated with the subscription listings;

based on the tracked telephone calls, converting the subscription fees to equivalent fees charged in response to a telephone call; and

wherein the sorting comprises sorting using the equivalent fees.

17. The media of claim 16, wherein the equivalent fees are based on business categories of the subscription listings and subscription levels of the subscription listings.

18. The media of claim 15, wherein the search request indicates a geographic area;

and

the identifying of the plurality of listings comprises;

identifying no more than a predetermined number of first pay for performance listings for inclusion in the plurality of listings, the first pay for performance listings providing services or products in the geographic area and in more than a predetermined number of states; and

identifying second pay for performance listings for inclusion in the plurality of listings, the second pay for performance listings providing services or products in the geographic area and in no more than the predetermined number of states.

19. The media of claim 18, wherein the first pay for performance listings are provided higher priority than the second pay for performance listings in the ordered list.

20. A data processing system, comprising:

means for identifying a plurality of subscription listings and a plurality of pay for performance listings;

means for comparing values of the pay for performance listings with values of the subscription listings, wherein the values of the subscription listings are based at least in part on renewal of subscriptions; and

means for sorting the plurality of subscription listings and the plurality of pay for performance listings into one ordered list based on the comparing of the values of the pay for performance listings with the values of the subscription listings.