System of Acquiring Shopper Insights and Influencing Shopper Purchase Decisions

• US 20090313089A1
• Filed: 06/10/2009
• Published: 12/17/2009
• Est. Priority Date: 06/16/2008
• Status: Active Grant

• Current Assignee: Sunrise R&D Holdings, LLC
• Original Assignee: Kroger Company
• Inventors: Bonner, Brett Bracewell, Jones, Titus Arthur, Hjelm, Christopher Todd, Perkins, Dion Brent, Osborne, John Edward II, Menz, Gregory Michael
• Granted Patent: US 9,773,268 B2
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0217 involving input on products or services in exchange for incentives or rewards
• CPC Class Codes: G06Q 30/0224 based on user history
• CPC Class Codes: G06Q 30/0254 based on statistics
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0603 Catalogue ordering
• CPC Class Codes: G06Q 30/0623 Item investigation
• CPC Class Codes: G06Q 30/0641 Shopping interfaces

Abstract

Systems herein relate to acquiring shopper insights from home product use and influencing shoppers to make additional future purchases of products. Further, the invention relates to electronically communicating with the shopper at the second moment of truth to provide the shopper with one or more influential messages including, but not limited to product information, e-coupons, discounts, surveys, ingredients, ingredient suggestions, recipe suggestions, entertaining, consumer reports, shopping list suggestions, wish list suggestions, and inventory list suggestions.

Claims

1. A system of tracking a shopper'"'"'s use of purchased products from a store, said system comprising:

a. a shopper profile for each said shopper using said system;

b. an out-of-store communication network having an Internet connection;

c. a wireless end device attachable to said out-of-store communication network; and

d. a commerce server in operative communication with said wireless end device through said Internet and through said out-of-store communication network;

whereby said commerce server receives a shopper'"'"'s feedback about said shopper'"'"'s use of said purchased products, said shopper'"'"'s feedback being transmitted by said shopper through said wireless end device and whereby said wireless end device is used by said shopper to receive information from said commerce server and to transmit information to said commerce server.

2. The system of claim 1 wherein each said shopper profile is stored onto said commerce server.

3. The system of claim 1 wherein said out-of-store communication network is located in a shopper'"'"'s home.

4. The system of claim 1 wherein said commerce server is positioned within a store.

5. The system of claim 1 wherein said commerce server is positioned outside of a store.

6. The system of claim 1 wherein each said purchased product comprises readable media.

7. The system of claim 6 wherein said wireless end device comprises a scanning device whereby said readable media of each said purchased product is read by said scanning device when activated by said shopper, said scanned readable media being placed within an electronic information packet.

8. The system of claim 7 wherein said electronic information packet is stored on said wireless end device.

9. The system of claim 7 wherein said electronic information packet is transmitted to said commerce server through said out-of-store communication network.

10. The system of claim 9 wherein each said electronic information packet is stored on said commerce server.

11. The system of claim 10 wherein said commerce server assigns each said electronic information packet to each said shopper profile.

12. The system of claim 9 wherein said commerce server analyzes each said electronic information packet to determine the opportunity to influence one or more future purchases of said shopper.

13. The system of claim 12 wherein said commerce server selects one or more influential messages for each said purchased product scanned by said shopper.

14. The system of claim 13 wherein said commerce server transmits said one or more influential messages, selected by said commerce server in accordance with said shopper profile, to said wireless end device used by said shopper.

15. The system of claim 14 wherein each said one or more influential messages comprises content data selected from the group consisting of a competitive saving opportunity, a co-branding opportunity, a product warning, a product combination warning, a product review, a response to a historical progression, an alternative choice for product purchase, in-retail establishment directions to locate a product, and an electronic coupon.

16. The system of claim 14 wherein said one or more influential messages are selected from the group consisting of a text message, a video, an electronic photograph, an illustration, a hyperlink and an audio message.

17. A system of influencing a shopper'"'"'s future purchases in a store when a shopper provides feedback about a shopper'"'"'s use of purchased products, comprising:

a. a shopper profile for each said shopper using said system;

b. an out-of-store communication network having an Internet connection;

c. a wireless end device attachable to said out-of-store communication network;

d. a commerce server being in communication with said wireless end device through said Internet and through said out-of-store communication network; and

e. A shopper influence engine operatively connected to said commerce server, wherein said commerce server receives said feedback about said shopper'"'"'s use of said purchased products, said shopper influence engine making one or more influential messages for said shopper'"'"'s future purchases.

18. The system of claim 17 wherein each said shopper profile is stored onto said commerce server.

19. The system of claim 17 wherein said out-of-store communication network is located in a shopper'"'"'s home.

20. The system of claim 17 wherein said commerce server is positioned within a store.

21. The system of claim 17 wherein said commerce server is positioned outside of a store.

22. The system of claim 17 wherein each said purchased item comprises readable media.

23. The system of claim 22 wherein said wireless end device comprises a scanning device whereby said readable media of each said purchased item is read by said scanning device when activated by a said shopper, said scanned readable media being placed within an electronic information packet.

24. The system of claim 23 wherein said electronic information packet is stored on said wireless end device.

25. The system of claim 23 wherein said electronic information packet is transmitted to said commerce server through said out-of-store communication network.

26. The system of claim 25 wherein each said electronic information packet is stored on said commerce server.

27. The system of claim 26 wherein said commerce server assigns each said electronic information packet to each said shopper profile.

28. The system of claim 26 wherein said commerce server analyzes each said electronic information packet to determine the opportunity to influence said shopper'"'"'s future purchases.

29. A system for gaining a shopper'"'"'s insight on at least one purchased product at the second moment of truth, comprising:

a. an out-of-store communication network having an Internet connection;

b. a wireless end device attachable to said out-of-store communication network, whereby said wireless end device being configured to scan, generate, and transmit scanned data through said home communication network at the scanning of readable media;

c. a commerce server in operative communication with said wireless end device through said Internet and through said out-of-store communication network; and

d. a store communication network located about a store whereby said store communication network communicates with said wireless end device and said commerce server;

whereby said at least one of said purchased products has at least one readable media thereon such that at scanning of said readable media said commerce server generates at least one question for transmission to and display on said wireless end device, wherein said at least one question concerns said shopper'"'"'s opinion of said purchased products.

30. The system of claim 29 whereby the commerce server generates at least one question, whereby the commerce server transmits the at least one question out through the Internet to display the at least one question on either the wireless end device or a home computer for the shopper to read and answer, whereby the shopper answers the at least one question with an answer that reveals said shopper'"'"'s insight on said at least one purchased product at the second moment of truth, wherein said answer is transmitted through the Internet to the commerce server.

31. A system for building a shopper profile, comprising:

a. a wireless end device suitable for use by a shopper in a store and in non-store locations, said wireless end device having a product scanning device configured to scan one or more purchased products from said store to produce scanned product data for each said scan, said product scanning device configured to scan product coupons to produce scanned coupon data;

b. an organization device for organizing said scanned product data and said scanned coupon data; and

c. a shopper profile builder for constructing said shopper profile wherein said shopper profile comprises said scanned product data linked to said shopper; and

scanned coupon data linked to said shopper.

32. The system of claim 31 further comprising an out-of-store communication network located within said non-store location, said wireless end device transmitting said scanned product data and said scanned coupon data to said out-of-store communication network.

33. The system of claim 32 further comprising a store communication network located about said store, said out-of-store communication network transmitting said scanned product data and said scanned coupon data to said store communication network.