System of Acquiring Shopper Insights and Influencing Shopper Purchase Decisions
First Claim
Patent Images
1. A system of tracking a shopper'"'"'s use of purchased products from a store, said system comprising:
- a. a shopper profile for each said shopper using said system;
b. an out-of-store communication network having an Internet connection;
c. a wireless end device attachable to said out-of-store communication network; and
d. a commerce server in operative communication with said wireless end device through said Internet and through said out-of-store communication network;
whereby said commerce server receives a shopper'"'"'s feedback about said shopper'"'"'s use of said purchased products, said shopper'"'"'s feedback being transmitted by said shopper through said wireless end device and whereby said wireless end device is used by said shopper to receive information from said commerce server and to transmit information to said commerce server.
2 Assignments
0 Petitions
Accused Products
Abstract
Systems herein relate to acquiring shopper insights from home product use and influencing shoppers to make additional future purchases of products. Further, the invention relates to electronically communicating with the shopper at the second moment of truth to provide the shopper with one or more influential messages including, but not limited to product information, e-coupons, discounts, surveys, ingredients, ingredient suggestions, recipe suggestions, entertaining, consumer reports, shopping list suggestions, wish list suggestions, and inventory list suggestions.
56 Citations
33 Claims
-
1. A system of tracking a shopper'"'"'s use of purchased products from a store, said system comprising:
-
a. a shopper profile for each said shopper using said system; b. an out-of-store communication network having an Internet connection; c. a wireless end device attachable to said out-of-store communication network; and d. a commerce server in operative communication with said wireless end device through said Internet and through said out-of-store communication network; whereby said commerce server receives a shopper'"'"'s feedback about said shopper'"'"'s use of said purchased products, said shopper'"'"'s feedback being transmitted by said shopper through said wireless end device and whereby said wireless end device is used by said shopper to receive information from said commerce server and to transmit information to said commerce server. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16)
-
-
17. A system of influencing a shopper'"'"'s future purchases in a store when a shopper provides feedback about a shopper'"'"'s use of purchased products, comprising:
-
a. a shopper profile for each said shopper using said system; b. an out-of-store communication network having an Internet connection; c. a wireless end device attachable to said out-of-store communication network; d. a commerce server being in communication with said wireless end device through said Internet and through said out-of-store communication network; and e. A shopper influence engine operatively connected to said commerce server, wherein said commerce server receives said feedback about said shopper'"'"'s use of said purchased products, said shopper influence engine making one or more influential messages for said shopper'"'"'s future purchases. - View Dependent Claims (18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28)
-
-
29. A system for gaining a shopper'"'"'s insight on at least one purchased product at the second moment of truth, comprising:
-
a. an out-of-store communication network having an Internet connection; b. a wireless end device attachable to said out-of-store communication network, whereby said wireless end device being configured to scan, generate, and transmit scanned data through said home communication network at the scanning of readable media; c. a commerce server in operative communication with said wireless end device through said Internet and through said out-of-store communication network; and d. a store communication network located about a store whereby said store communication network communicates with said wireless end device and said commerce server; whereby said at least one of said purchased products has at least one readable media thereon such that at scanning of said readable media said commerce server generates at least one question for transmission to and display on said wireless end device, wherein said at least one question concerns said shopper'"'"'s opinion of said purchased products. - View Dependent Claims (30)
-
-
31. A system for building a shopper profile, comprising:
-
a. a wireless end device suitable for use by a shopper in a store and in non-store locations, said wireless end device having a product scanning device configured to scan one or more purchased products from said store to produce scanned product data for each said scan, said product scanning device configured to scan product coupons to produce scanned coupon data; b. an organization device for organizing said scanned product data and said scanned coupon data; and c. a shopper profile builder for constructing said shopper profile wherein said shopper profile comprises said scanned product data linked to said shopper; and
scanned coupon data linked to said shopper. - View Dependent Claims (32, 33)
-
Specification