System and Method for Advertisers to Bid on Distributing Ads to Telephone Calling Parties
First Claim
Patent Images
1. A method of advertising to telephones, said method comprising:
- enabling an advertiser to submit a bid for airtime to present an advertisement to callers who call one or more telephone numbers;
receiving a bid from the advertiser to advertise to callers who place calls to the one or more telephone numbers;
in response to callers placing telephone calls to the one or more telephone numbers, presenting the advertisement to the callers; and
counting a number of times the advertisement is presented to the callers for use in billing the advertiser.
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Abstract
A system and method of advertising to telephones may include enabling an advertiser to submit a bid for airtime to present an advertisement to callers who call one or more telephone numbers. A bid may be received from the advertiser to advertise to callers who place calls to the one or more telephone numbers. In response to callers placing telephone calls to the telephone number(s), the advertisement may be presented to the callers. The number of advertisements presented to callers may be counted and used for billing the advertiser.
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Citations
20 Claims
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1. A method of advertising to telephones, said method comprising:
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enabling an advertiser to submit a bid for airtime to present an advertisement to callers who call one or more telephone numbers; receiving a bid from the advertiser to advertise to callers who place calls to the one or more telephone numbers; in response to callers placing telephone calls to the one or more telephone numbers, presenting the advertisement to the callers; and counting a number of times the advertisement is presented to the callers for use in billing the advertiser. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A system for advertising to telephones, said system comprising:
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a storage unit; at least one data repository stored in said storage unit and configured to store an advertisement and at least one parameter associated with the advertisement, the at least one parameter including an indicia associated with a telephone number; and a processing unit in communication with said storage unit, and configured to; enable an advertiser to submit a bid for airtime to present the advertisement to callers who call the telephone number; receive a bid from the advertiser to advertise to callers who place calls to the telephone number; in response to callers placing telephone calls to the telephone number, present the advertisement to the callers; and count a number of times the advertisement is presented to the callers for use in billing the advertiser. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20)
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Specification