System and Method for Granting Promotional Rewards to Both Customers and Non-Customers

• US 20090313106A1
• Filed: 08/24/2009
• Published: 12/17/2009
• Est. Priority Date: 02/08/2006
• Status: Active Grant

• Current Assignee: JP Morgan Chase Bank, N.A. (JP Morgan Chase & Co)
• Original Assignee: JP Morgan Chase Bank, N.A. (JP Morgan Chase & Co)
• Inventors: TAYLOR, Robert Cameron, Pilarcik, Jeffrey J.
• Granted Patent: US 7,926,711 B2
• Time in Patent Office: Days
• US Class Current: 705/14.250
• CPC Class Codes: G06Q 20/10 specially adapted for electronic funds transfer [EFT] systems; specially adapted for home banking systems
• CPC Class Codes: G06Q 20/1085 involving automatic teller machines [ATMs]
• CPC Class Codes: G06Q 20/20 Point-of-sale [POS] network systems
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0215 Including financial accounts
• CPC Class Codes: G06Q 30/0224 based on user history
• CPC Class Codes: G06Q 30/0225 Avoiding frauds
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G07F 19/20 Automatic teller machines [ATMs]
• CPC Class Codes: G07F 19/201 Accessories of ATMs

Abstract

Systems and methods of attracting and retaining customers of a Banking institution through an incentive program is disclosed, comprising: operating a promotional program, comprising the dispensing of a indicia redeemable for a prize, and wherein the dispensing of the indicia is accomplished through the use of an automated teller machine (ATM); and operating a rewards program, wherein upon a customer completing a triggering behavior, a specified reward is granted to the customer. Systems and methods of operating a promotional program for customers of a Banking institution is also disclosed, wherein the method comprises dispensing a indicia redeemable for a prize, and wherein the dispensing of the indicia is accomplished through the use of an automated checking machine (ATM).

Claims

1-21. -21. (canceled)

22. A method of operating a promotional program of a financial institution, wherein the method comprises:

determining, using a computer processor, whether a user is an existing customer or a potential customer of the financial institution, wherein the existing customer is a present account-holder with the financial institution and the potential customer is not a present account-holder with the financial institution;

accessing, using a computer processor, an existing customer transaction history if the user is an existing customer;

accessing, using a computer processor, a potential customer transaction history if the user is a potential customer; and

dispensing an indicia redeemable upon or after the user completing a triggering behavior.

31. A system for managing an incentive program for customers of a financial institution, the system comprising:

at least one terminal associated with a financial institution for interacting with a user; and

a processor in electronic communication with the at least one terminal for;

(1) determining whether a user is an existing customer or a potential customer of the financial institution;

(2) accessing an existing customer transaction history if the user is an existing customer;

(3) accessing a potential customer transaction history if the user is a potential customer, wherein the potential customer transaction history comprises the user'"'"'s history of transactions with at least one terminal of the financial institution, wherein the potential customer transaction history is identified by at least one identifier associated with the user.

41. A method of operating a promotional program for users of a financial institution, wherein the method comprises:

determining, using a computer processor, whether a user interacting with a terminal of a financial institution is an existing customer or a potential customer of the financial institution, wherein the existing customer is a present account-holder with the financial institution and the potential customer is not a present account-holder with the financial institution;

accessing, using a computer processor, an existing customer transaction history if the user is an existing customer, wherein the existing customer interaction history comprises the user'"'"'s;

(1) transaction history with the at least one terminal of the financial institution, (2) transaction history with the financial institution, and (3) transaction history with third parties;

accessing, using a computer processor, a potential customer transaction history if the user is a potential customer, wherein the potential customer transaction history comprises the user'"'"'s history of transactions with the at least one terminal of the financial institution, wherein the potential customer transaction history is identified by at least one identifier associated with the user; and

dispensing a redeemable indicia upon or after the user completing a triggering behavior, wherein the triggering behavior is determined from the existing customer transaction history or the potential customer transaction history.