TRACK IMPRESSION OF ADVERTISEMENT UPON MEMORY

• US 20090313111A1
• Filed: 06/17/2008
• Published: 12/17/2009
• Est. Priority Date: 06/17/2008
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Hamilton, James R., Panabaker, Ruston, Westerinen, William J.
• Application Number:
  US12/140,849
• Publication Number:
  US 20090313111A1
• Time in Patent Office: Days
• US Class Current: 705/14.350
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0235 constrained by time limit or expiration date

Abstract

Oftentimes users can be exposed to media content such as advertisements while in a non-connective state. Advertisement providers can desire to obtain information related to the exposure and users can be rewarded for the exposure. Therefore, a record can be retained related to advertisement exposure and the record can be transmitted when it is determined that the user is in a connective state. Since personal information can be held upon the record and there can be motivation to alter the record, the record can be stored in hardware, such as a microcontroller of a flash memory device, prior to transmission.

Claims

1. A system, comprising

a conformation component that verifies an exposure of a user to media content;

and

a preservation component that retains a record of the user exposure upon hardware when the hardware is in a disconnected state.

2. The system of claim 1, further comprising an identification component that determines when the hardware achieves a connected state.

3. The system of claim 2, further comprising a relocate component that transfers the retained record to an auxiliary entity upon the determination that a connected state is achieved.

4. The system of claim 3, further comprising:

an evaluation component that intelligently identifies sensitive information of the retained record; and

a protection component that encrypts the identified sensitive information prior to transfer.

5. The system of claim 3, further comprising a transaction component that performs a reward operation based upon achievement of a standard.

6. The system of claim 5, the standard is successful transmission of the retained record, successful obtainment of the retained record by the auxiliary entity, identification of a result appreciated by the auxiliary entity though observation of the retained record, or a combination thereof.

7. The system of claim 1, the hardware is a microcontroller of a flash memory device.

8. The system of claim 1, the media content is an advertisement.

9. The system of claim 1, the record includes an indicator that the user is exposed to the media content and metadata related to the exposure, the metadata includes a time of the exposure, probability of the record being accurate, user dedication during the exposure, or a combination thereof.

10. A method, comprising:

identifying a connective state related to a user; and

determining if a record related to user exposure to an advertisement should be transmitted as a function of the identified connective state.

11. The method of claim 10, further comprising transmitting the record upon determining that the record should be transmitted.

12. The method of claim 11, further comprising:

appreciating sensitive information related to the record; and

protecting the sensitive information, transmitting the record occurs with the record having protected sensitive information.

13. The method of claim 10, further comprising retaining the record if it is determined that the record should not be transmitted.

14. The method of claim 13, further comprising:

identifying a change in the connective state related to the user, the change is substantial enough alter the determination from should not be transmitted to should be transmitted; and

transmitting the record.

15. The method of claim 10, the record includes an indicator that the user is exposed to the advertisement and metadata related to the exposure, the metadata includes a time of the exposure, probability of the record being accurate, user dedication during the exposure, or a combination thereof.

16. A system for communication advertisement information, comprising

means for observing an exposure of a user to an advertisement;

means for creating a record that includes metadata that relates to the exposure of the user to the advertisement, the record is created as a function of the observed exposure to the user;

means for identifying a connective state related to the user;

means for retaining the created record upon hardware when the connective state related to the user is negative;

means for recognizing when the connective state related to the user becomes positive; and

means for transferring the retained record upon determining that the connective state related to the user is positive.

17. The system of claim 16, further comprising means for compensating the user for transferring the retained record with a reward.

18. The system of claim 17, further comprising:

means for evaluating the transferred retained record; and

means for selecting the reward based upon a result produced by the means for evaluating the transferred retained record.

19. The system of claim 18, means transferring the retained record upon determining that the connective state related to the user is positive functions upon identifying a positive connective state related to the user or upon recognizing that the connective state becomes positive.

20. The system of claim 19, the hardware is a microcontroller of a flash memory device.