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Goal-Based Front End Buying of Radio Advertisements

  • US 20090313120A1
  • Filed: 06/13/2008
  • Published: 12/17/2009
  • Est. Priority Date: 06/13/2008
  • Status: Abandoned Application
First Claim
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1. A computer-implemented method comprising:

  • receiving information relating to a broadcast advertising campaign, the received information including a marketing objective and a target audience;

    obtaining market data for one or more broadcasters in one or more broadcast advertising markets;

    calculating campaign settings, including at least a target reach and a target frequency, based on the marketing objective and the target audience; and

    calculating a minimum effective budget for the one or more broadcast advertising markets based on the calculated campaign settings and the market data for the one or more broadcasters.

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