DATA PROCESSING
First Claim
1. A data processing system comprising:
- a central management system;
a store at a site that is remote from the location of the central management system;
communication means for providing data communication between said central management system and remote site;
display means at said remote site arranged to display content that imparts visible and/or audible information to store customers; and
monitoring means at said remote site arranged to monitor behaviour of store customers;
wherein said data processing system is arranged to transmit predetermined content data from said central management system to said remote site for display on said display means and to transmit from said remote site to said central management system monitored customer behaviour data, to enable evaluation at said central management system of said customer behaviour in response to said content data.
1 Assignment
0 Petitions
Accused Products
Abstract
A central management system exchanges data with a store at a remote site, where a display imparts visible and/or audible information to store customers. Monitoring means at the store monitors behavior of store customers. Predetermined content data is transmitted from the central management system to the remote store site for display. Monitored customer behaviour data is transmitted from the remote store site to the central management system, to enable evaluation of the customer behaviour in response to the content data. Data transmission between the central management system and the remote store site is effected without using the in-store IT system. Stock may be monitored at a Point of Purchase (POP) display. Barcode readers may be monitored passively. Brand means may impart visible or audible information to store customers or operatives. Compliance means may monitor whether a poster is displayed at a POP.
52 Citations
59 Claims
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1. A data processing system comprising:
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a central management system; a store at a site that is remote from the location of the central management system; communication means for providing data communication between said central management system and remote site; display means at said remote site arranged to display content that imparts visible and/or audible information to store customers; and monitoring means at said remote site arranged to monitor behaviour of store customers; wherein said data processing system is arranged to transmit predetermined content data from said central management system to said remote site for display on said display means and to transmit from said remote site to said central management system monitored customer behaviour data, to enable evaluation at said central management system of said customer behaviour in response to said content data. - View Dependent Claims (2, 4, 5, 6, 10, 11, 12, 15, 16, 17, 18, 21, 22, 58, 59)
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3. (canceled)
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7. (canceled)
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8. (canceled)
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9. (canceled)
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13. (canceled)
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14. (canceled)
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19. (canceled)
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20. (canceled)
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23-46. -46. (canceled)
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47. A method of data processing, comprising the steps of:
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transmitting predetermined content data over a communication link from a central management system to a store at a site that is remote from the location of the central management system; displaying at said remote site content derived from said content data, to impart visible and/or audible information to store customers; monitoring behaviour of store customers means at said remote site; and transmitting monitored customer behaviour data from said remote site to said central management system over said communication link, to enable evaluation at said central management system of said customer behaviour in response to said content data. - View Dependent Claims (50)
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48. (canceled)
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49. (canceled)
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51-57. -57. (canceled)
Specification