Generating Geocoded Targeted Web Advertisements

• US 20090319187A1
• Filed: 06/23/2008
• Published: 12/24/2009
• Est. Priority Date: 06/23/2008
• Status: Abandoned Application

• Current Assignee: Oath Inc. (Verizon Communications Inc.)
• Original Assignee: Outside.in, Inc. (Apollo Global Management, Inc.)
• Inventors: Johnson, Steven B., Deeming, Robert F.
• Application Number:
  US12/144,538
• Publication Number:
  US 20090319187A1
• Time in Patent Office: Days
• US Class Current: 701/300
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0205 Location or geographical consideration
• CPC Class Codes: G06Q 30/0261 based on user location

Abstract

A system and a method are disclosed for presenting users with web advertisements that are dynamically adjusted based upon a geographic location determined within the content of the web page that the web advertisement will appear. An analysis module determines a geographic location from the content of a web page. The analysis module determines coordinates associated with the geographic location. An advertisement search module determines geographic specific advertisements based on the coordinates. An advertisement generation module generates a geocoded targeted web advertisement based at least in part on geographic specific advertisements.

Claims

1. A computer-implemented method of generating a geocoded targeted web advertisement for a user viewing web pages, the method comprising:

determining a geographic location from content of a web page;

searching for geographic information associated with the geographic location;

determining coordinates associated with a centroid of the geographic location from the geographic information;

identifying geographic specific advertisements associated with the centroid; and

generating a geocoded targeted web advertisement for display to the user based at least in part on the geographic specific advertisements.

2. The computer-implemented method of claim 1, the method further comprising identifying a general advertisement of an entity that corresponds to the identified geographic specific advertisements.

3. The computer-implemented method of claim 2, wherein the geocoded targeted web advertisement is based on the geographic specific advertisements and the general advertisement.

4. The computer-implemented method of claim 3, wherein the geographic specific advertisements are web advertisements that are associated with a particular entity location and the general advertisement is an advertisement template associated with the entity.

5. The computer-implemented method of claim 1, wherein the coordinates associated with a centroid of the geographic location are latitude and longitude coordinates.

6. The computer-implemented method of claim 1, wherein the geographic location is a geographically localized community located within a larger community.

7. The computer-implemented method of claim 1, wherein identifying geographic specific advertisements further comprises identifying geographic specific advertisements associated with an entity that is a shortest distance from the coordinates of the centroid.

8. The computer-implemented method of claim 1, wherein identifying geographic specific advertisements further comprises identifying current sales of entities located near the coordinates of the centroid.

9. The computer-implemented method of claim 1, wherein identifying geographic specific advertisements further comprises identifying geographic specific advertisements associated with a company with a highest cost per number of advertisement impressions.

10. The computer-implemented method of claim 1, wherein identifying geographic specific advertisements further comprises identifying whether an entity associated with the geographic specific advertisements is an approved entity that is preauthorized to display their geographic specific advertisements on the website.

11. A computer readable storage medium storing a computer program product configured to store instructions for generating a geocoded targeted web advertisement for a user viewing web pages, instructions when executed by a processor cause the processor to:

determine a geographic location from content of a web page;

search for geographic information associated with the geographic location;

determine coordinates associated with a centroid of the geographic location from the geographic information;

identify geographic specific advertisements associated with the centroid; and

generate a geocoded targeted web advertisement for display to the user based at least in part on the geographic specific advertisements.

12. The computer readable medium of claim 11 further comprising identifying a general advertisement of an entity that corresponds to the identified geographic specific advertisements.

13. The computer readable medium of claim 12, wherein the geocoded targeted web advertisement is based on the geographic specific advertisements and the general advertisement.

14. The computer readable medium of claim 11, wherein the geographic specific advertisements are web advertisements that are associated with a particular entity location and the general advertisement is an advertisement template associated with the entity.

15. The computer readable medium of claim 11, wherein the coordinates associated with a centroid of the geographic location are latitude and longitude coordinates.

16. The computer readable medium of claim 11 wherein the geographic location is a geographically localized community located within a larger community.

17. The computer readable medium of claim 11 wherein identifying geographic specific advertisements further comprises identifying geographic specific advertisements associated with an entity that is a shortest distance from the coordinates of the centroid.

18. The computer readable medium of claim 11 wherein identifying geographic specific advertisements further comprises identifying current sales of entities located near the coordinates of the centroid.

19. The computer readable medium of claim 11 wherein identifying geographic specific advertisements further comprises identifying geographic specific advertisements associated with a company with a highest cost per number of advertisement impressions.

20. The computer readable medium of claim 11 wherein identifying geographic specific advertisements further comprises identifying whether an entity associated with the geographic specific advertisements is an approved entity that is preauthorized to display their geographic specific advertisements on the website.

21. A system for generating a geocoded targeted web advertisement for a user viewing web pages, the system comprising:

a geographic information database storing geographic information of various geographic locations;

an analysis module adapted to;

determine a geographic location from content of a web page;

search the geographic information database for geographic information associated with the geographic location;

determine coordinates associated with a centroid of the geographic location from the geographic information;

an advertisement search module that identifies geographic specific advertisements associated with the centroid; and

an advertisement generation module that generates a geocoded targeted web advertisement for display to the user based at least in part on the geographic specific advertisements.

22. The system of claim 21, wherein the advertisement search module is further adapted to identify a general advertisement of an entity that corresponds to the identified geographic specific advertisements.

23. The system of claim 22, wherein the geocoded targeted web advertisement is based on the geographic specific advertisements and the general advertisement.

24. The system of claim 21, wherein the geographic specific advertisements are web advertisements that are associated with a particular entity location and the general advertisement is an advertisement template associated with the entity.

25. The system of claim 21, wherein the coordinates associated with a centroid of the geographic location are latitude and longitude coordinates.

26. The system of claim 21, wherein the geographic location is a geographically localized community located within a larger community.

27. The system of claim 21, wherein the advertisement search module that identifies geographic specific advertisements is further adapted to identify geographic specific advertisements associated with an entity that is a shortest distance from the coordinates of the centroid.

28. The system of claim 21, wherein the advertisement search module that identifies geographic specific advertisements is further adapted to identify current sales of entities located near the coordinates of the centroid.

29. The system of claim 21, wherein the advertisement search module that identifies geographic specific advertisements is further adapted to identify geographic specific advertisements associated with a company with a highest cost per number of advertisement impressions.

30. The system of claim 21, wherein the advertisement search module that identifies geographic specific advertisements is further adapted to identify whether an entity associated with the geographic specific advertisements is an approved entity that is preauthorized to display their geographic specific advertisements on the website.