SUGGESTING CONTACTS FOR SOCIAL NETWORKS

• US 20090319288A1
• Filed: 06/24/2008
• Published: 12/24/2009
• Est. Priority Date: 06/24/2008
• Status: Abandoned Application

• Current Assignee: Excalibur IP, LLC (Acacia Research Corporation)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Mahoney, Michael, Rothenberg, Matthew, Jaffe, Alex, Mahdian, Mohammad, Slaney, Malcolm, Ravikumar, Shanmugasundaram, Anagnostopoulos, Aris, Ghosh, Arpita
• Application Number:
  US12/145,436
• Publication Number:
  US 20090319288A1
• Time in Patent Office: Days
• US Class Current: 705/1.100
• CPC Class Codes: G06Q 10/10 Office automation; Time management
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A social network is managed by applying connectivity and similarity measures to social network information to identify possible new relationships between social network users, and then automatically suggest those identified relationships to the social network users. The social network information can include user profile information and indicate existing social relationships between the users in the social network. Users can provide feedback regarding the suggestions, including indications whether the relationship was accepted, consummated, or declined. The social network information can be updated using the feedback. Similarity measures can be based on one or more of shared contacts, or common interests or activities, or content associated with social network users, or ratings within the social network of users and/or their content. Possible relationships having similarity measures that suggest the users likely to already know each other, can be omitted and not suggested.

Claims

1. A network device configured to manage a social network, comprising:

a transceiver to send and receive data over a network; and

a processor that is operative to enable actions for;

determining possible new matches between users in the social network based on at least one connectivity measure and at least one similarity measure applied to social network information, wherein the social network information includes user profile information and indicates existing social relationships between the users in the social network; and

automatically notifying at least one user in a determined possible new match to suggest a relationship between the at least one user and an other user identified in the determined possible match.

2. The network device of claim 1, wherein the processor is operative to enable further actions for:

applying a connectivity measure to the social network information to determine how new relationships between users in the social network would improve a connectivity of the social network;

applying a similarity measure to the social network information to determine degrees of similarity between the users in the social network;

combining results of applying the connectivity measure with results of applying the similarity measure; and

determining the possible new matches between the users in the social network based on the combined results.

3. The network device of claim 1, wherein the processor is operative to enable further actions for:

receiving a response from the at least one user in the determined possible match, wherein the response indicates whether the at least one user has declined or consummated the suggested relationship;

updating the social network information based on the response; and

repeating the step of determining.

4. The network device of claim 1, wherein the social network comprises users that are members of other social networks, and the social network information includes information from the other social networks.

5. The network device of claim 1, wherein the similarity measure indicates degrees of similarity between users in the social network based on at least one of:

shared second degree contacts;

a quality or social network ranking of photographs belonging to the users that is above a threshold value;

or

at least a threshold number of user tags in common wherein the tags are uncommon within the social network.

6. The network device of claim 1, wherein the determining comprises:

omitting from the determined possible new matches, possible matches between users that belong to each of a plurality of social groups, wherein a number of the social groups in the plurality exceeds a threshold value.

7. The network device of claim 1, wherein a possible new match between two users in the social network is determined when a combination of the at least one connectivity measure and the at least one similarity measure exceeds a predetermined threshold value.

18. The system of claim 1, wherein:

the social network comprises users that are members of other social networks, and the social network information includes information from the other social networks;

the similarity measure indicates degrees of similarity between users in the social network based on at least one of shared contacts, a social rating of content common to the users that is above a threshold value, or a minimum number of user tags in common wherein the tags are uncommon within the social network; and

the determining comprises omitting from the determined possible new matches, possible matches between users that belong to each of a plurality of social groups, wherein a number of the social groups in the plurality exceeds a threshold value.

8. A method for managing a social network, comprising:

determining possible new matches between users in a social network based on at least one connectivity measure and at least one similarity measure applied to social network information, wherein the social network information includes user profile information and indicates existing social relationships between the users; and

automatically notifying at least one user in a determined possible new match to suggest a relationship between the at least one user and an other user of the determined possible match.

9. The method of claim 8, wherein the determining comprises:

applying a connectivity measure to the social network information to determine how new relationships between users in the social network would improve a connectivity of the social network;

applying a similarity measure to the social network information to determine degrees of similarity between the users in the social network;

combining results of applying the connectivity measure with results of applying the similarity measure; and

determining the possible new matches between the users in the social network based on the combined results.

10. The method of claim 8, further comprising:

receiving a response from the at least one user in the determined possible match, wherein the response indicates whether the at least one user has declined or consummated the suggested relationship;

updating the social network information based on the response; and

repeating the step of determining.

11. The method of claim 8, wherein:

the social network comprises users that are members of other social networks, and the social network information includes information from the other social networks;

the similarity measure indicates degrees of similarity between users in the social network based on at least one of shared second degree contacts, a social rating of content common to the users that is above a threshold value, or a minimum number of user tags in common wherein the tags are uncommon within the social network; and

the determining comprises omitting from the determined possible new matches, possible matches between users that belong to each of a plurality of social groups, wherein a number of the social groups in the plurality exceeds a threshold value.

12. A processor readable medium that includes data and instructions, wherein the execution of the instructions provides for managing a social network by enabling actions, comprising:

determining possible new matches between users in a social network based on at least one connectivity measure and at least one similarity measure applied to social network information, wherein the social network information includes user profile information and indicates existing social relationships between the users; and

automatically notifying at least one user in a determined possible new match to suggest a relationship between the at least one user and an other user of the determined possible match.

13. The processor readable medium of claim 12, wherein the determining comprises:

applying a connectivity measure to the social network information to determine how new relationships between users in the social network would improve a connectivity of the social network;

applying a similarity measure to the social network information to determine degrees of similarity between the users in the social network;

combining results of applying the connectivity measure with results of applying the similarity measure; and

determining the possible new matches between the users in the social network based on the combined results.

14. The processor readable medium of claim 12, wherein the actions further comprise:

receiving a response from the at least one user in the determined possible match, wherein the response indicates whether the at least one user has declined or consummated the suggested relationship;

updating the social network information based on the response; and

repeating the step of determining.

15. The processor readable medium of claim 12, wherein:

the social network comprises users that are members of other social networks, and the social network information includes information from the other social networks;

the similarity measure indicates degrees of similarity between users in the social network based on at least one of shared second degree contacts, a social rating of content common to the users that is above a threshold value, or a minimum number of user tags in common wherein the tags are uncommon within the social network; and

the determining comprises omitting from the determined possible new matches, possible matches between users that belong to each of a plurality of social groups, wherein a number of the social groups in the plurality exceeds a threshold value.

16. A system that manages a social network, comprising:

a network device that includes;

a transceiver for communicating with at least one mobile device over a network; and

processor for enabling actions, comprising;

determining possible new matches between users in the social network based on at least one connectivity measure and at least one similarity measure applied to social network information, wherein the social network information includes user profile information and indicates existing social relationships between the users; and

automatically sending a message to at least one user in a determined possible new match via the at least one mobile device to suggest a relationship between the at least one user and an other user of the determined possible match; and

the at least one mobile device that further includes;

a transceiver for communicating with at least the network device over the network; and

a processor for enabling actions, comprising;

receiving the message.

17. The system of claim 16, wherein the actions enabled by the network device processor further comprise:

receiving a reply message from the at least one user in the determined possible match, wherein the reply message indicates whether the at least one user has declined or consummated the suggested relationship;

updating the social network information based on the reply message; and

repeating the step of determining.

19. A mobile device configured to manage a social network, comprising:

a transceiver to send and receive data over a network; and

a processor that is operative to enable actions for;

determining possible new matches between users in the social network based on at least one connectivity measure and at least one similarity measure applied to social network information, wherein the social network information includes user profile information and indicates existing social relationships between the users in the social network; and

automatically suggesting to at least one user in a determined possible new match, a relationship between the at least one user and an other user identified in the determined possible match.

20. The mobile device of claim 19, wherein the processor is operative to enable further actions for:

receiving a response from the at least one user in the determined possible match, wherein the response includes at least one of an indication that the suggested relationship was declined, an indication that the suggested relationship was consummated, or an indication of a satisfaction of the at least one user in the determined match with respect to the suggested relationship;

updating the social network information based on the response; and

repeating the step of determining.

21. The mobile device of claim 19, wherein the social network comprises users that are members of other social networks, and the social network information includes information from the other social networks.

22. The mobile device of claim 19, wherein:

the similarity measure indicates degrees of similarity between users in the social network based on at least one of shared second degree contacts, a quality or social network ranking of photographs belonging to the users that is above a threshold value, or at least a threshold number of user tags in common wherein the tags are uncommon within the social network; and

the determining comprises omitting from the determined possible new matches, possible matches between users wherein the at least one similarity measure exceeds a threshold value that represents a probability that that users in the omitted matches already know each other.

23. The mobile device of claim 19, wherein:

a possible new match between two users in the social network is determined when a combination of the at least one connectivity measure and the at least one similarity measure exceeds a predetermined threshold value; and

the combination comprises a product of the at least one connectivity measure and the at least one similarity measure.