METHODS AND APPARATUS TO RESPOND TO RECALLS

• US 20090319331A1
• Filed: 06/19/2008
• Published: 12/24/2009
• Est. Priority Date: 06/19/2008
• Status: Abandoned Application

• Current Assignee: The Nielsen Company LLC (MOOD Media Corporation)
• Original Assignee: The Nielsen Company LLC (MOOD Media Corporation)
• Inventors: Bronnenberg, Bart, Duffy, Michael Day
• Application Number:
  US12/142,037
• Publication Number:
  US 20090319331A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06F 16/2465 Query processing support for facilitating data mining operations in structured databases
• CPC Class Codes: G06F 16/29 Geographical information databases
• CPC Class Codes: G06Q 10/08 Logistics, e.g. warehousing, loading or distribution; Inventory or stock management
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data

Abstract

Methods and apparatus to respond to recalls are disclosed. An example method includes receiving product recall information and generating at least one store cohort based on the received product recall information to represent a plurality of stores spatially arranged based on relative similarities to at least one channel. The example method also includes generating at least one ranked list of contact information based on the at least one store cohort, and disseminating the received product recall information to an entity associated with the contact information.

Claims

1. A method comprising:

receiving product recall information;

generating at least one store cohort based on the received product recall information to represent a plurality of stores spatially arranged based on relative similarities to at least one channel;

generating at least one ranked list of contact information based on the at least one store cohort; and

disseminating the received product recall information to an entity associated with the contact information.

2. A method as defined in claim 1, wherein generating the at least one store cohort further comprises associating a preliminary channel of interest with the received product recall information.

3. A method as defined in claim 2, wherein the preliminary channel of interest comprises at least one of a grocery channel, a drug channel, a convenience channel, or a wholesale club channel.

5. A method as defined in claim 1, wherein generating the at least one store cohort further comprises receiving characteristics associated with the received product recall information.

6. A method as defined in claim 5, wherein the received characteristics comprise at least one of a recalled product name, a recalled product type, a recalled product size, or a recalled product universal product code.

7. A method as defined in claim 1, wherein generating the at least one store cohort comprises a spatially arranged array including at least three dimensions based on the relative similarities to the at least one channel.

8. A method as defined in claim 1, wherein generating the at least one store cohort comprises representing a plurality of stores in a spatially arranged array based on relative similarities to at least one characteristic associated with the received recall information.

9. A method as defined in claim 1, wherein generating the at least one ranked list of contact information comprises extracting geographic information associated with each representation of a store in the at least one store cohort.

12. A method as defined in claim 9, wherein a first contact information of the at least one ranked list is associated with a center of the at least one store cohort.

13. A method as defined in claim 9, wherein the at least one ranked list of contact information comprises at least one of hospital contact information or medical professional contact information.

14. A method as defined in claim 13, wherein the medical professional contact information comprises a medical specialty associated with the received product recall information.

15. A method as defined in claim 1, wherein generating the at least one ranked list of contact information comprises extracting store information associated with each representation of a store of the at least one store cohort.

16. A method as defined in claim 15, wherein the store information may comprise at least one of a store name, a store telephone number, a store manager name, a store e-mail address, or store headquarter information.

17. A method as defined in claim 15, wherein a first store information of the at least one ranked list is associated with a center cell of the at least one store cohort.

18. A method as defined in claim 17, further comprising associating subsequent store information with the at least one ranked list based on a relative distance from the center of the at least one store cohort.

19. A method as defined in claim 17, further comprising contacting each of the stores in the at least one ranked list in order of proximity to the center cell.

4. (canceled)

10-11. -11. (canceled)

20. An apparatus to respond to a product recall comprising:

a market intelligence database to store data indicative of a plurality of merchants and a plurality of medical professionals; and

a rapid response cohort system to receive product recall information, identify affected merchant locations in the plurality of merchant locations, identify medical professionals in the plurality of medical professionals proximate respective ones of the affected merchant locations, and generate a first cohort containing a plurality of cells, each of the cells representing a corresponding one of the affected merchant locations, the cells being placed in the cohort based on at least two relationships between the affected merchant locations.

21. An apparatus as defined in claim 20, further comprising a data collector to acquire the data indicative of the plurality of affected merchant locations and the plurality of medical professionals.

24. An apparatus as defined in claim 21, wherein the data collector comprises a merchant definition manager to retrieve information indicative of merchant information.

25. An apparatus as defined in claim 24, wherein the merchant definition manager retrieves at least one of merchant name, merchant location, merchant geographic coordinates, merchant phone numbers, merchant addresses, or merchant manager names.

27. An apparatus as defined in claim 21, wherein the data collector comprises a product reference library manager to retrieve information indicative of product details.

28. An apparatus as defined in claim 27, wherein the product reference library manager retrieves at least one of a product name, a product type, a product size, a product category, a product active ingredient, or a product universal product code.

31. An apparatus as defined in claim 20, wherein the rapid response cohort system further comprises a spatial modeling engine to apply at least one spatial modeling technique to the recall information, and the data indicative of the plurality of merchants, the spatial modeling engine to generate the first cohort.

32. An apparatus as defined in claim 31, wherein the spatial modeling engine generates a second cohort based on data indicative of the medical professionals.

33. An apparatus as defined in claim 32, wherein the spatial modeling engine generates a third cohort based on data indicative of at least one medical professional specialty.

35. An apparatus as defined in claim 20, further comprising a subscriber manager to disseminate recall information to a plurality of subscribers affected by the recall information.

36. An apparatus as defined in claim 20, further comprising a medical resource manager to retrieve the data indicative of the plurality of medical professionals.

38. An apparatus as defined in claim 20, further comprising a validation manager to retrieve information indicative of post-recall sales of a recalled product to measure recall compliance.

22-23. -23. (canceled)

26. (canceled)

29-30. -30. (canceled)

34. (canceled)

37. (canceled)

39. A method to validate post-product recall compliance comprising:

generating a ranked list of geographies affected by a product recall;

generating a ranked list of stores affected by the recall;

retrieving point-of-sale data from at least one store in the ranked list of stores associated with a corresponding geography; and

identifying a quantity of recalled product sold at the at least one store after a recall date.

40. A method as defined in claim 39, further comprising generating a matrix to illustrate the quantity of recalled product sold at the at least one store before and after the recall to determine product recall communication impact.

41-53. -53. (canceled)