METHODS AND SYSTEMS FOR OBTAINING VEHICLE ENTERTAINMENT STATISTICS
First Claim
1. A method for configuring a vehicle device coupled to a vehicle bus in a vehicle for providing entertainment information corresponding to the vehicle, comprising:
- monitoring operational signals on a vehicle bus, the signals corresponding to parameters of one, or more, entertainment devices coupled to a vehicle bus over a period, wherein the operational parameters include;
volume, tone, broadcast station frequency, or identifier, artist and title of an entertainment program played from a storage medium, such as a compact disc, or DVD, status of an in-use indicator of a voice communication device, status of an in-use indicator of a data access device, such as a browser;
storing information corresponding to the parameters monitored during the period to a memory in the device coupled to the vehicle bus; and
transmitting the information stored in the memory corresponding to the predetermined period in a message that also comprises an identifier of the vehicle, to a central computer server over a wireless communication network.
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Accused Products
Abstract
A telematics control unit in a vehicle couples to a vehicle communication network bus and monitors signals on the bus that correspond to various parameters related to entertainment devices in the vehicle, such as, for examples, a radio, a telephone, and a video player. During a predetermined period, the TCU monitors the entertainment device signals and stores information represented by the signals to a memory. The TCU transmits the entertainment device signal information from the memory to a telematics operations center server operated by a telematics services provider. The TOC is configured to analyze the status of the entertainment signal information to determine various entertainment device settings in the vehicle and how they correlate with given entertainment programming, based on programs being broadcast when the TCU monitors the signal, or programs an occupant of the vehicle plays from storage media. Advertisers may obtain the information analysis and tailor advertising accordingly.
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Citations
33 Claims
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1. A method for configuring a vehicle device coupled to a vehicle bus in a vehicle for providing entertainment information corresponding to the vehicle, comprising:
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monitoring operational signals on a vehicle bus, the signals corresponding to parameters of one, or more, entertainment devices coupled to a vehicle bus over a period, wherein the operational parameters include;
volume, tone, broadcast station frequency, or identifier, artist and title of an entertainment program played from a storage medium, such as a compact disc, or DVD, status of an in-use indicator of a voice communication device, status of an in-use indicator of a data access device, such as a browser;storing information corresponding to the parameters monitored during the period to a memory in the device coupled to the vehicle bus; and transmitting the information stored in the memory corresponding to the predetermined period in a message that also comprises an identifier of the vehicle, to a central computer server over a wireless communication network.
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2. A method for obtaining vehicle entertainment statistics, comprising:
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receiving vehicle entertainment data through a vehicle bus; and transmitting the vehicle entertainment data via a telematics device. - View Dependent Claims (3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. An apparatus for obtaining vehicle entertainment statistics, comprising:
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a vehicle interface, coupled to a vehicle bus, wherein the vehicle interface is configured to receive vehicle entertainment data through the vehicle bus; a wireless transceiver, configured for transmitting the vehicle entertainment data; and a processor, coupled to the vehicle interface and the wireless transceiver, wherein the processor is configured for receiving the vehicle entertainment data from the vehicle interface and for providing the vehicle entertainment data to the wireless transceiver. - View Dependent Claims (15, 16, 17, 18, 19, 20, 21, 22, 23, 24)
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25. A method for advertisement efficacy, comprising:
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compiling vehicle entertainment statistics received from a vehicle during a period; determining driver behavior during the period based on equipment operation signals received from the bus during the period; correlating driver behavior with the compiled vehicle entertainment statistics to generate a driver behavior profile; and determining advertising impact on driver behavior based on the driver behavior profile. - View Dependent Claims (26, 27, 28, 29, 30, 31, 32, 33)
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Specification