ASSESSMENT OF SALES FORCE PERSONNEL FOR IMPROVEMENT OF SALES PERFORMANCE
First Claim
1. A method for improving sales performance, the method comprising:
- obtaining, via at least one computer-implemented interface, personality assessment data, behavior assessment data and competency assessment data for a sales person to provide overall individual assessment data;
comparing the overall individual assessment data with high sales performer benchmark data to identify performance improvement opportunities; and
identifying, based on the performance improvement opportunities, one or more specific actions for at least the sales person.
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Accused Products
Abstract
Personality, behavior and competency assessment data is obtained for a sales person (or group of sales persons), particularly via a computer-implemented interface. The resulting overall individual (or aggregated) assessment data is then compared with high sales performer benchmark data to identify performance improvement opportunities that, in turn, are used to identify at least one specific action for the sales person (or group of sales persons). Such techniques may be use with sales management personnel as well. Reports based on the assessment results and comparisons thereof with high sales performer benchmark data may be created and provided to the individuals being assessed or persons associated with the individual sales persons. The personality, behavior and competency assessment data may also be used to identify predictive characteristics of high sales performers that may be subsequently used to predict other characteristics of individuals or groups.
137 Citations
24 Claims
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1. A method for improving sales performance, the method comprising:
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obtaining, via at least one computer-implemented interface, personality assessment data, behavior assessment data and competency assessment data for a sales person to provide overall individual assessment data; comparing the overall individual assessment data with high sales performer benchmark data to identify performance improvement opportunities; and identifying, based on the performance improvement opportunities, one or more specific actions for at least the sales person. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. An apparatus for improving sales performance, comprising:
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at least one processing device; and at least one storage component, in communication with the at least one processing device, having stored thereon instructions that, when executed by the at least one processing device, cause the at least one processing device to; provide a graphical user interface to at least one user terminal in communication with the apparatus; obtain, via the graphical user interface, personality assessment data, behavior assessment data and competency assessment data for a sales person to provide overall individual assessment data; compare the overall individual assessment data with high sales performer benchmark data to identify performance improvement opportunities; and identify, based on the performance improvement opportunities, one or more specific actions for at least the sales person. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16)
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17. A method for assessing characteristics of a sales person, the method comprising:
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obtaining, via at least one computer-implemented interface, personality assessment data, behavior assessment data and competency assessment data for each of a plurality of sales persons affiliated with an organization; identifying, based on the personality assessment data, the behavior assessment data and the competency assessment data for each of the plurality of sales persons, predictive characteristics for high sales performers; obtaining, via the at least one computer-implemented interface, any one of personality assessment data, behavior assessment data and competency assessment data for an individual sales person; where the personality assessment data for the individual sales person is obtained, predicting at least one of behavior characteristics and competency characteristics for the individual sales person based on the personality assessment data for the individual sales person and at least a first portion of the predictive characteristics; where the behavior assessment data for the individual sales person is obtained, predicting competency characteristics for the individual sales person based on the behavior assessment data for the individual sales person and at least a second portion of the predictive characteristics; and where the competency assessment data for the individual sales person is obtained, predicting behavior characteristics for the individual sales person based on the competency assessment data for the individual sales person and at least a third portion of the predictive characteristics. - View Dependent Claims (18, 19)
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20. An apparatus for assessing characteristics of a sales person, comprising:
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at least one processing device; and at least one storage component, in communication with the at least one processing device, having stored thereon instructions that, when executed by the at least one processing device, cause the at least one processing device to; provide a graphical user interface to at least one user terminal in communication with the apparatus; obtain, via the graphical user interface, personality assessment data, behavior assessment data and competency assessment data for each of a plurality of sales persons affiliated with an organization; identify, based on the personality assessment data, the behavior assessment data and the competency assessment data for each of the plurality of sales persons, predictive characteristics for high sales performers; obtain, via the graphical user interface, any one of personality assessment data, behavior assessment data and competency assessment data for an individual sales person; where the personality assessment data for the individual sales person is obtained, predict at least one of behavior characteristics and competency characteristics for the individual sales person based on the personality assessment data for the individual sales person and at least a first portion of the predictive characteristics; where the behavior assessment data for the individual sales person is obtained, predict competency characteristics for the individual sales person based on the behavior assessment data for the individual sales person and at least a second portion of the predictive characteristics; and where the competency assessment data for the individual sales person is obtained, predict behavior characteristics for the individual sales person based on the competency assessment data for the individual sales person and at least a third portion of the predictive characteristics.
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21. A sales force assessment apparatus, comprising:
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a data collection and storage component, in communication with a plurality of user terminals via at least one communication network, operable to receive, from at least one user terminal of the plurality of user terminals, personality assessment data, behavior assessment data and competency assessment data for a sales person to provide overall individual assessment data; and a data analysis component, in communication with the data collection and storage component, operable to aggregate the overall individual assessment data with additional overall individual assessment data from a plurality of sales persons affiliated with an organization with which the sales person is also affiliated to provide aggregated assessment data, to compare at least one of the individual assessment data and the aggregated assessment data with high sales performer benchmark data to provide comparison results, and to identify improvement opportunities and one or more specific actions based on the comparison results. - View Dependent Claims (22, 23, 24)
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Specification