SYSTEM AND METHOD FOR PRESENTING PRIORITIZED ADVERTISING DATA DURING EXECUTION OF VIDEO TRICK PLAY COMMAND DATA

• US 20090319350A1
• Filed: 06/20/2008
• Published: 12/24/2009
• Est. Priority Date: 06/20/2008
• Status: Active Grant

• Current Assignee: SBC Knowledge Ventures LP (AT&T, Inc.)
• Original Assignee: SBC Knowledge Ventures LP (AT&T, Inc.)
• Inventors: Cansler, James L., White, Scott, Scott, Charles
• Granted Patent: US 8,145,524 B2
• Time in Patent Office: Days
• US Class Current: 705/14.400
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/0241 Advertisements

Abstract

A computer readable medium is disclosed containing computer executable instructions that when executed by a computer perform a method, the method including but not limited to receiving trick play command data at an end user device; receiving a plurality of advertising data at the end user device; correlating the plurality of advertising data with penetration data for an end user associated with the end user device; prioritizing the advertising data for the end user device based on the correlation; and presenting a portion of the advertising data on the end user device based on the prioritizing of the advertising data during execution of the trick play command data. A system is disclosed that is useful in performing the method. A data structure embedded in a computer readable medium is disclosed that contains data used by the system and method.

Claims

1. A computer readable medium containing computer executable instructions that when executed by a computer perform a method, the method comprising:

receiving trick play command data at an end user device;

receiving a plurality of advertising data at the end user device;

correlating the plurality of advertising data with penetration data for an end user associated with the end user device;

prioritizing the advertising data for the end user device based on the correlation; and

presenting a portion of the advertising data on the end user device based on the prioritizing of the advertising data during execution of the trick play command data.

2. The method of claim 1, wherein the advertising data further comprises advertising data keys.

3. The method of claim 2, wherein the penetration data further comprises at least one data set selected from the group consisting of advertising forwarding data and advertising discussion data for the end user.

4. The method of claim 2, wherein the penetration data further comprises penetration effectivity data based on impression quality factors for the advertising data forwarded by the end user.

5. The method of claim 4, wherein the correlating further comprises finding a penetration data category that matches one of the advertising data keys.

6. The method of 2, wherein the advertising data further comprises penetration category data for correlating with subscriber activity data for the end user.

7. A system comprising:

a processor in data communication with a computer readable medium; and

a computer program embedded in the computer readable medium comprising computer executable instructions for execution by the processor, the computer program comprising instructions to receive trick play command data at an end user device, instructions to receive a plurality of advertising data at the end user device, instructions to correlate the plurality of advertising data with penetration data for an end user associated with the end user device, instructions to prioritize the advertising data for the end user device based on the correlation and instructions to present a portion of the advertising data on the end user device based on the prioritizing of the advertising data during execution of the trick play command data.

8. The system of claim 7, wherein the advertising data further comprises advertising data keys.

9. The system of claim 7, wherein the penetration data further comprises at least one data set selected from the group consisting of advertising forwarding data and advertising discussion data for the end user.

10. The system of claim 7, wherein the penetration data further comprises penetration effectivity data based on impression quality factors for the advertising data forwarded by the end user.

11. The system of claim 10, wherein the instructions to correlate further comprise instructions to find a penetration data category that matches one of the advertising data keys.

12. The system of 8, wherein the penetration data further comprises penetration category data for correlating with subscriber activity data for the end user.

13. A computer readable medium, containing a data structure for containing data useful in sending advertising data the data structure comprising:

a first field for containing data indicative of a trick play command data for execution at an end user device; and

a second field for containing data indicative of prioritized advertising data based on advertising penetration data for an end user associated with the end user device for presentation at the end user device during execution of the trick play command data.

14. The medium of claim 13, the data structure further comprising:

a third field for containing data indicative of the advertising penetration data for the end user associated with the end user device.

15. The medium of claim 14, the data structure further comprising:

a fourth field for containing data indicative of advertising data key data for correlation with the advertising penetration data for prioritizing the advertising data.

16. The medium of claim 15, the data structure further comprising a fifth field for containing data indicative of advertising forwarding data for advertising data forwarded by the end user device to other end user devices.

17. The medium of claim 16, the data structure further comprising a sixth field for containing data indicative of advertising discussion data for advertising data discussed by the end user at the end user device with other end users at other end user devices.

18. The medium of claim 17, the data structure further comprising a seventh field for containing data indicative of advertising penetration category data for the end user device.