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Measuring the effectiveness of a person testimonial promotion

  • US 20090319351A1
  • Filed: 07/14/2009
  • Published: 12/24/2009
  • Est. Priority Date: 06/18/2008
  • Status: Abandoned Application
First Claim
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1. A method of pushing promotional offers to a person of a computer-implemented fan-based network based on behavior of fans of said person, said method comprising:

  • (a) monitoring one or more actions of multiple fans of said person of said computer-implemented fan-based network, wherein each of said fans of said person has a pre-existing relationship with said person by at least being a fan of said person;

    (b) characterizing at least one of said fans of said person based on said one or more monitored actions of said fans, wherein said characterizing is with respect to one or more domains;

    (c) determining a measure of influence of said person with respect to one or more of said domains, wherein said measure of influence is at least partially based on said characterizing of said fans of said person;

    (d) having a plurality of promotional offers, wherein each of said promotional offers is associated with one or more of said domains; and

    (e) pushing at least one of said promotional offers to said person based on said measure of influence of said person and said domain associated with said pushed promotional offer.

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