COLLECTION REPRESENTS COMBINED INTENT

• US 20090319357A1
• Filed: 06/24/2008
• Published: 12/24/2009
• Est. Priority Date: 06/24/2008
• Status: Active Grant

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Lawler, Stephen L., Szeliski, Richard Stephen, Flake, Gary W., Drucker, Steven, Farouki, Karim, Lindsay, Donald James, Sheppard, Adam P., Brewer, Brett D., Weir, Jeffrey Jon, Arcas, Blaise Aguera y, Kasperkiewicz, Tomasz
• Granted Patent: US 8,682,736 B2
• Time in Patent Office: Days
• US Class Current: 705/14.250
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0224 based on user history
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

The claimed subject matter provides a system and/or a method that facilitates communicating intent-related data to a user. A display engine can enable exploration of a portion of image data during a browsing session. An intent component can receive a portion of data related to the browsing session, wherein the portion of data is at least one of a collection of browsing history or a portion of data displayed during a browsing session. The intent component can further evaluate the portion of data to ascertain a combined intent of a user. A selective ad component can infer an incompleteness of the combined intent to trigger a pre-qualification for an offer related to at least one of an item or service that fulfills the incompleteness.

Claims

1. A computer-implemented system that facilitates locating a good or service for a user, comprising:

a display engine that enables exploration of a portion of image data during a browsing session;

an intent component that receives a portion of data related to the browsing session, the portion of data is at least one of a collection of browsing history or a portion of data displayed during a browsing session;

the intent component evaluates the portion of data to ascertain a combined intent of a user; and

a selective ad component that infers an incompleteness of the combined intent to trigger a pre-qualification for an offer related to at least one of an item or service that fulfills the incompleteness.

2. The system of claim 1, the browsing session includes a portion of image data that represents a computer displayable multiscale image with at least two substantially parallel planes of view in which a first plane and a second plane are alternatively displayable based upon a level of zoom and which are related by a pyramidal volume, the multiscale image includes a pixel at a vertex of the pyramidal volume.

3. The system of claim 2, the intent component identifies the combined intent related to at least one browsing session based on at least two or more planes of view navigated during the browsing session, the selective ad component incorporates and displays an offer related to the identified intent into the browsing session.

4. The system of claim 3, the second plane of view displays a portion of the image data that is graphically or visually unrelated to the first plane of view.

5. The system of claim 3, the second plane of view displays a portion of the image data that is disparate than the portion of the image data associated with the first plane of view.

6. The system of claim 1, further comprising a forum that enables communication between two or more users with a substantially similar combined intent identified from respective data within browsing sessions.

7. The system of claim 1, the browsing session includes a 3-dimensional (3D) virtual environment created from a plurality of 2-dimensional (2D) content of an image that is navigated by the user, each portion of 2D content includes a perspective of the image and a portion of the image which is aggregated to create the 3D virtual environment of such image.

8. The system of claim 7, the intent component identifies the combined intent related to at least one browsing session based on at least one of the perspective of the image browsed within the 3D virtual environment or the portion of the image browsed within the 3D virtual environment, the selective ad component incorporates and displays an offer related to the identified intent into at least one of the browsing session or the 3D virtual environment.

9. The system of claim 1, the intent component identifies the combined intent with the browsing session by examining at least one of an application executing in connection with the browsing session, a user behavior within the browsing session, a portion of profile data, a browsing history related to a browsing session, usage of the browsing session, a portion of implicit user data, a portion of explicit user data, or data related to a user preference.

10. The system of claim 1, the intent component identifies the combined intent with the browsing session by examining at least one of an application version data, a type of application, a portion of data utilized by the application, a portion of metadata related to the application, a frequency of use of the application, a portion of copyright data for the application, a manufacturer of the application, a size of the application, a click frequency within the browsing session, a scroll frequency within the browsing session, a portion of highlighting within the browsing session, an input received during the browsing session, an input device location, a duration of browsing on a particular portion of data, an explicit tagging within the browsing session, a frequency of browsing a portion of data, a data feed subscription, or data related to a user setting for a personalized web site.

11. The system of claim 1, further comprising an advertiser that manages at least one offer that is available to the user based on combined intent.

12. The system of claim 1, the selective ad component provides a packaged offer based on the combined intent, the packaged offer from a vendor that includes a combination of at least two or more items, goods, or services.

13. The system of claim 1, further comprising a group solicitor that communicates at least one of an ad, an offer, a discount, or a sale related to at least one of a good or a service based upon an accepted subscription to a group, the subscription is generated in connection with the combined intent related to the browsing session.

14. The system of claim 1, further comprising a consumer power component that enables a collection of consumers with a common intent to be aggregated in order to provide an increase in buying power, wherein such buying power can justify a discount or price reduction.

15. The system of claim 1, further comprising a privatizer that ensures anonymity by protecting data related to a user that is utilizing the browsing session, the data relates to at least one of a portion of credit card information, a portion of account information, a user name, a password, a portion of personal information, an address, a name, a date of birth, a phone number, a social security number, an income, an email address, a zip code, a work affiliation, an age, a height, a weight, or a personal task associated with a digital calendar.

16. The system of claim 15, the protected data relates to at least one of the following:

a group solicitor that that communicates at least one of an ad, an offer, a discount, or a sale related to at least one of a good or a service based upon an accepted subscription to a group, the subscription is generated in connection with a portion of browsed data within the browsing session;

or

a consumer power component that that enables a collection of consumers with a common intent in at least one of a good or service to be aggregated in order to provide an increase in buying power, wherein such buying power can justify a discount or price reduction.

17. A computer-implemented method that facilitates communicating relevant data to a user, comprising:

monitoring a user'"'"'s activity related to data interaction;

ascertaining intent of the user based on the monitored user activity; and

communicating at least one of a packaged offer including two or more items based on intent or a complimentary item based on intent.

18. The method of claim 17, further comprising:

utilizing a forum for communication between two or more users with a common intent;

providing a subscription to a group for at least one of a buying power or a packaged discount; and

protecting private information for a group member to ensure anonymity.

19. The method of claim 17, further comprising:

monitoring user activity in connection with a portion of image data that includes a multiscale image having two or more substantially parallel planes of view to create pyramidal volume of space; and

presenting the packaged offer or the complimentary item to at least one browsing session based on intent associated with navigation within a 3D virtual environment comprised of a plurality of 2D content representative of an image with each portion of 2D content displaying a perspective and portion of the image.

20. A computer-implemented system that facilitates locating a good or service for a user based on intent, comprising:

means for exploring of a portion of image data during a browsing session, the portion of image data represents a computer displayable multiscale image with at least two substantially parallel planes of view in which a first plane and a second plane are alternatively displayable based upon a level of zoom and which are related by a pyramidal volume, the multiscale image includes a pixel at a vertex of the pyramidal volume;

means for receiving a portion of data related to the browsing session, the portion of data is at least one of a collection of browsing history or a portion of data displayed during a browsing session;

means for evaluating the portion of data to ascertain a combined intent of a user;

means for identifying an incompleteness of the combined intent to trigger a pre-qualification for an offer related to at least one of an item or service that fulfills the incompleteness;

means for communicating the offer or item to a user;

means for corresponding a collection of data from the browsing session to an intent;

means for sharing the collections of data and corresponding intent between two or more users; and

means for establishing communications between two or more users sharing a similarity in respective combined intents.