NATIONAL ADVERTISEMENT LINKING

• US 20090319373A1
• Filed: 06/23/2008
• Published: 12/24/2009
• Est. Priority Date: 06/23/2008
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Barrett, Peter T.
• Application Number:
  US12/143,827
• Publication Number:
  US 20090319373A1
• Time in Patent Office: Days
• US Class Current: 705/14.550
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8455 involving pointers to the content, e.g. pointers to the I-frames of the video stream
• CPC Class Codes: H04N 21/8586 by using a URL processing chained hypermedia data for information retrieval G06F16/94; information retrieval from the Internet by using URLs G06F16/955; URL in broadcast information H04H20/93; Web-based protocols H04L67/02
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests

Abstract

National advertisement linking is described. In embodiment(s), a bookmark can be received from a media device when the bookmark is initiated while an advertisement is rendered by the media device, such as when the bookmark is initiated by a viewer at the media device. The bookmark can be correlated with the advertisement, and a product or service that is advertised in the advertisement can be determined. Providers of the product or service that is advertised in the advertisement can then be determined, such as a local provider of the product or service that is advertised in a national advertisement.

Claims

1. A method, comprising:

receiving a bookmark from a media device when the bookmark is initiated while an advertisement is rendered by the media device;

correlating the bookmark with the advertisement;

determining a product or service that is advertised in the advertisement; and

determining one or more providers of the product or service that is advertised in the advertisement.

2. A method as recited in claim 1, wherein the advertisement is a national advertisement for the product or service, and wherein said determining the one or more providers includes determining a local provider of the product or service.

3. A method as recited in claim 1, further comprising receiving a request for the bookmark that corresponds to the advertisement, the request being received when initiated at the media device.

4. A method as recited in claim 3, further comprising communicating contact information for each of the one or more providers to the media device from which the request is received.

5. A method as recited in claim 4, further comprising updating the one or more providers of the product or service when receiving the request for the bookmark that corresponds to the advertisement.

6. A method as recited in claim 3, further comprising:

determining a local provider of the product or service when said determining the one or more providers; and

communicating contact information for the local provider to the media device from which the request for the bookmark is received.

7. A method as recited in claim 3, further comprising communicating a local advertisement for the product or service to the media device from which the request for the bookmark is received.

8. A method as recited in claim 3, further comprising communicating a video program of the product or service to the media device from which the request for the bookmark is received.

9. A method as recited in claim 3, further comprising communicating a Web site address that correlates to the product or service to the media device from which the request is received.

10. A content distributor, comprising:

a storage media configured to maintain bookmarks received from media devices when the bookmarks are initiated for advertisements;

a bookmark association service configured to;

receive a bookmark from a media device to create the bookmark that corresponds to an advertisement;

determine a product or service that is advertised in the advertisement; and

determine one or more providers of the product or service that is advertised in the advertisement.

11. A content distributor as recited in claim 10, wherein the advertisement is a national advertisement for the product or service, and wherein the bookmark association service is further configured to determine a local provider of the product or service.

12. A content distributor as recited in claim 10, wherein the bookmark association service is further configured to receive a request for the bookmark that corresponds to the advertisement, the request configured to be received when initiated at a media device.

13. A content distributor as recited in claim 12, wherein the bookmark association service is further configured to respond to the media device with contact information for each of the one or more providers to the product or service.

14. A content distributor as recited in claim 13, wherein the bookmark association service is further configured to update the one or more providers of the product or service when the request for the bookmark is received.

15. A content distributor as recited in claim 12, wherein the bookmark association service is further configured to:

determine a local provider of the product or service when the one or more providers are determined; and

respond to the media device with contact information for the local provider when the request for the bookmark is received.

16. A content distributor as recited in claim 12, wherein the bookmark association service is further configured to respond to the media device with a local advertisement for the product or service when the request for the bookmark is received.

17. A content distributor as recited in claim 12, wherein the bookmark association service is further configured to respond to the media device with a video program of the product or service when the request for the bookmark is received.

18. A content distributor as recited in claim 12, wherein the bookmark association service is further configured to respond to the media device with a Web site address that correlates to the product or service when the request for the bookmark is received.

19. One or more computer-readable media comprising computer-executable instructions that, when executed, direct a bookmark association service to:

receive a bookmark from a media device when the bookmark is initiated while an advertisement is rendered by the media device;

correlate the bookmark with the advertisement;

determine a product or service that is advertised in the advertisement; and

determine one or more providers of the product or service that is advertised in the advertisement.

20. One or more computer-readable media as recited in claim 19, further comprising computer-executable instructions that, when executed, direct the bookmark association service to determine a local provider of the product or service that is advertised in the advertisement.