Contextual Advertising Using Video Metadata and Chat Analysis
First Claim
1. A computer-implemented method of delivering advertising content over the internet to a selected client, wherein the selected client is one of a plurality of clients causing display of media content synchronously, the method comprising:
- in a first computer process, receiving chat text from at least one of the plurality of clients during display of the media content;
in a second computer process, generating a set of keywords using the chat text;
in a third computer process, receiving, from an advertising system, advertising content selected on the basis of the set of keywords; and
in a fourth computer process, delivering, over the internet, the advertising content to at least the selected client.
2 Assignments
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Accused Products
Abstract
A method of delivering advertising content over the internet to a selected client, the selected client being one of a plurality of clients causing display of media content synchronously. The method includes receiving chat text from at least one of the plurality of clients, generating a set of keywords using the chat text, receiving advertising content selected on the basis of the set of keywords from an advertising system, and delivering the advertising content to at least the selected client over the internet.
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Citations
23 Claims
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1. A computer-implemented method of delivering advertising content over the internet to a selected client, wherein the selected client is one of a plurality of clients causing display of media content synchronously, the method comprising:
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in a first computer process, receiving chat text from at least one of the plurality of clients during display of the media content; in a second computer process, generating a set of keywords using the chat text; in a third computer process, receiving, from an advertising system, advertising content selected on the basis of the set of keywords; and in a fourth computer process, delivering, over the internet, the advertising content to at least the selected client. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 18, 19, 20, 21, 22)
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12. Apparatus for delivering advertising content over the internet to a selected client, wherein the selected client is one of a plurality of clients causing display of media content, the apparatus comprising:
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at least one communication interface including an internet interface; a chat text receiver configured to receive chat text from at least one of the plurality of clients during display of the media content; a keyword generator configured to generate a set of keywords using the chat text; an advertisement receiver configured to receive, from an advertising system, advertising content selected on the basis of the set of keywords; and an advertisement transmitter configured to deliver the advertising content over the internet to at least the selected client. - View Dependent Claims (13, 14, 15, 16, 17)
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23. A computer program product for use on a computer system for delivering advertising content over the internet to a selected client, wherein the selected client is one of a plurality of clients causing display of media content synchronously, the computer program product comprising a computer usable medium having computer readable program code thereon, the computer readable program code comprising:
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program code for receiving chat text from at least one of the plurality of clients during display of the media content; program code for generating a set of keywords using the chat text; program code for receiving, from an advertising system, advertising content selected on the basis of the set of keywords; and program code for delivering, over the internet, the advertising content to at least the selected client.
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Specification