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Contextual Advertising Using Video Metadata and Chat Analysis

  • US 20090319516A1
  • Filed: 06/16/2009
  • Published: 12/24/2009
  • Est. Priority Date: 06/16/2008
  • Status: Abandoned Application
First Claim
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1. A computer-implemented method of delivering advertising content over the internet to a selected client, wherein the selected client is one of a plurality of clients causing display of media content synchronously, the method comprising:

  • in a first computer process, receiving chat text from at least one of the plurality of clients during display of the media content;

    in a second computer process, generating a set of keywords using the chat text;

    in a third computer process, receiving, from an advertising system, advertising content selected on the basis of the set of keywords; and

    in a fourth computer process, delivering, over the internet, the advertising content to at least the selected client.

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