Branded Advertising Based Dynamic Experience Generator

• US 20090319648A1
• Filed: 06/23/2009
• Published: 12/24/2009
• Est. Priority Date: 06/24/2008
• Status: Abandoned Application

• Current Assignee: Mobile Tribe LLC
• Original Assignee: Mobile Tribe LLC
• Inventors: Dutta, Partha, Waclawsky, John, Vidovic, Nino
• Application Number:
  US12/490,261
• Publication Number:
  US 20090319648A1
• Time in Patent Office: Days
• US Class Current: 709/221
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

Methods and apparatus are provided to provide served ads to one or more clients based on dynamic-community information, ad-related information, service features, service activity, country of origin, and device-related information. Dynamic communities are formed based on a trigger, which may be a command, a request for information, a change in context, or an event notification. After receiving the trigger, a served ad may be piggybacked onto a response to the trigger. The served ad may include graphical, audio, textual, and/or other information. Additionally, served ads may be sent in response to ad requests. A served ad may be selected based on ad-screening rules and/or conflict resolution between advertisers competing to provide the selected ad.

Claims

1. A method to be performed by a computing device, the method comprising:

receiving a trigger, wherein the trigger comprises ad-related data;

sending an ad request to an ad server based on the trigger;

receiving a served ad in response to the ad request; and

sending the served ad.

2. The method of claim 1, wherein the trigger is a request for information.

3. The method of claim 1, wherein the trigger is an event notification.

4. The method of claim 1, wherein the trigger comprises information about service features, country of origin of the trigger, device-related information, or a combination thereof.

5. The method of claim 1, wherein the ad-related data comprises user-selectable information related to an advertiser.

6. The method of claim 1, wherein the ad-related data comprises social-networking information.

7. The method of claim 6, wherein the social-networking information comprises social-networking information based on one or more messages.

8. The method of claim 1, wherein sending an ad request comprises sending an ad request contextually based on a dynamic-community change.

9. The method of claim 1, further comprising:

responsive to sending the served ad, storing information about the sent served ad in an ad-request database.

10. An apparatus, comprising:

a processing unit;

a network-communication interface;

data storage; and

machine-language instructions, stored in the data storage, executable by the processing unit to perform functions, the functions comprising;

receiving an ad request associated with a trigger via the network-communication interface, wherein the ad request comprises ad-related data,

determining a served ad based on the ad-related data, and

sending the served ad via the network-communication interface.

11. The apparatus of claim 10, wherein the served ad comprises graphical data, audio data, textual data, and other data.

12. The apparatus of claim 10, wherein the ad-related data further comprises location information and wherein determining the served ad further comprises determining the served ad based on the location information.

13. The apparatus of claim 10, wherein the data storage is further configurable to store one or more ad-screening rules, and wherein determining the served ad comprises determining the served ad based on the one or more ad-screening rules.

14. The apparatus of claim 13, wherein determining the served ad based on the one or more ad-screening rules comprises:

selecting a served advertiser from a plurality of advertisers based on the one or more ad-screening rules; and

determining the served ad based on the served advertiser.

15. The apparatus of claim 13, wherein the one or more ad-screening rules comprises one or more ad-screening rules associated with one or more advertising categories.

16. The apparatus of claim 15, wherein at least two advertisers in a plurality of advertisers are associated with a given advertising category, and wherein determining the served ad based on the one or more ad-screening rules comprises:

performing conflict resolution to select one selected advertiser of the at least two advertisers; and

selecting an ad from the one selected advertiser as the served ad.

17. A method to be performed by a computing device, the method comprising:

intercepting a trigger, the trigger comprising dynamic-community information;

sending the trigger to a server;

receiving a response to the trigger from the server;

determining an ad request and an ad server based on the trigger;

sending the ad request to the ad server;

in response to the ad request, receiving a served ad; and

sending the response to the trigger, wherein the response to the trigger comprises the served ad.

18. The method of claim 17, wherein the ad server is an internal ad server.

19. The method of claim 17, wherein determining the ad request and ad server comprises determining the ad server based on configuration data, the configuration data comprising one or more ad-server addresses.

20. The method of claim 17, further comprising:

responsive to sending the served ad, providing data about the served ad to the ad server.