ASSESSING RELATIONSHIP BETWEEN PARTICIPANTS IN ONLINE COMMUNITY

• US 20090319914A1
• Filed: 06/23/2008
• Published: 12/24/2009
• Est. Priority Date: 06/23/2008
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Schauls, Troy, Roseway, Asta J., Abrahams, Steven Karl
• Application Number:
  US12/143,859
• Publication Number:
  US 20090319914A1
• Time in Patent Office: Days
• US Class Current: 715/753
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A relationship between participants in an on-line community, such as a social networking site or on-line marketplace, may be determined based on various facts. The nature of the relationship may be represented in a user interface (UI) by a visual element that shows the extent or depth of the relationship. Facets of the relationship may be used to facilitate interaction between participants (e.g., if two participants both like a particular band, then information relevant to the band may be shown as part of the UI when the participants interact with each other). The nature of the relationship may be determined or characterized based on commonality of activities, commonality of interests, the extent to which the participants have interacted with each other in the past, or other facts.

Claims

1. A method of facilitating interaction between a first participant and a second participant, the method comprising:

receiving a first connection from said first participant;

receiving a second connection from said second participant;

analyzing a relationship between said first participant and said second participant, based on source data, to produce a result; and

rendering a user interface that comprises an element that is based on said result and that characterizes said relationship between said first participant and said second participant or communicates a commonality between said first participant and said second participant.

2. The method of claim 1, further comprising:

extracting said source data from a conversation involving said first participant or said second participant.

3. The method of claim 1, further comprising:

extracting said source data from a blog maintained by said first participant or said second participant.

4. The method of claim 1, wherein said analyzing is based on whether said first participant and said second participant both share photos, and wherein said rendering comprises:

rendering an indication that said first participant and said second participant both share photos.

5. The method of claim 1, wherein said analyzing is based on whether said first participant and said second participant both participate in video games, and wherein said rendering comprises:

rendering an indication that said first participant and said second participant both participate in video games.

6. The method of claim 1, wherein said analyzing is based on whether said first participant and said second participant have a common interest in an artist or performer, and wherein said rendering comprises:

rendering an indication that said first participant and said second participant both have said common interest in said artist or said performer.

7. The method of claim 1, wherein said element that characterizes said relationship comprises a graphic of a tree, wherein an amount of growth of said tree is based on a rating of said relationship.

8. One or more computer-readable storage media that store executable instructions to perform a method of analyzing relationships among a plurality of participants, the method comprising:

receiving source information about a first one of said plurality of participants and a second one of said plurality of participants;

analyzing said source information to determine a rating of a relationship between said first one of said plurality of participants and said second one of said plurality of participants, and a commonality that exists between said first one of said plurality of participants and said second one of said plurality of participants;

storing said rating and said commonality; and

rendering a user interface that comprises a representation of said rating or said commonality.

9. The one or more computer-readable storage media of claim 8, wherein said source information comprises data that said first one of said participants or said second one of said participants provides about himself or herself.

10. The one or more computer-readable storage media of claim 8, wherein said commonality comprises a fact that said first one of said participants and said second one of said participants both share photos on-line.

11. The one or more computer-readable storage media of claim 8, wherein said analyzing determines whether said first one of said participants and said second one of said participants communicates by a mechanism, and wherein said commonality comprise a fact that said first one of said participants and said second one of said participants both communicate by said mechanism.

12. The one or more computer-readable storage media of claim 8, wherein said analyzing determines said rating based on a level of interaction that has previously occurred between said first one of said participants and said second one of said participants.

13. The one or more computer-readable storage media of claim 8, wherein said user interface comprises said representation of said rating, and wherein said representation comprises a graphic of a tree having a level of growth that is chosen based on said rating.

14. A system for implementing an on-line community, the system comprising:

an interaction engine that receives connections from a plurality of participants and that facilitates an interaction between a first one of said participants and a second one of said participants;

an analyzer that receives source data about said participants and that determines, based on said source data, a commonality between said first one of said participants and said second one of said participants and a rating of a relationship between said first one of said participants and said second one of said participants; and

a user interface generator that renders a user interface that said interaction engine uses to facilitate said interaction, said user interface comprising a first element that represents said rating or a second element that represents said commonality.

15. The system of claim 14, wherein said source data comprises data that said first one of said participants or said second one of said participants provides about himself or herself.

16. The system of claim 14, wherein said analyzer determines, based on said source data, that said first one of said participants and said second one of said participants both participate in an activity, and wherein said commonality comprises said activity.

17. The system of claim 14, wherein said analyzer determines said rating based on one or more facts comprising an amount of time that said first one of said participants or said second one of said participants has been a member of the on-line community.

18. The system of claim 14, wherein said analyzer determines said rating or existence of said commonality based on whether said first one of said participants and said second one of said participants both participate in the on-line community through a mobile communication device.

19. The system of claim 14, wherein said analyzer determines said rating or existence of said commonality based on whether said first one of said participants and said second one of said participants both have an interest in a particular musical artist.

20. The system of claim 14, wherein said first element of said user interface comprises a representation of said rating, and wherein said representation comprises a graphic of a tree having a level of growth that is chosen based on said rating.